http://www.alabamahomesandcondos.com/ERA-King-Realty-Anniston.php

What's your thoughts on this.

Most companies don't think to SEO their name and ERA for Example on there page has ERA 1 time. Take a look at my page and tell me something.

Do you think it is wrong to SEO a page for a competitor

2010 NAR Code of Ethics:

Article 12

Standard of Practice 12-10

REALTORS®’ obligation to present a true picture in their advertising and representations to the public includes the URLs and domain names they use, and prohibits REALTORS® from:

1) engaging in deceptive or unauthorized framing of real estate brokerage websites;
2) manipulating (e.g., presenting content developed by others) listing content in any way that produces a deceptive or misleading result; or
3) deceptively using metatags, keywords or other devices/methods to direct, drive, or divert Internet traffic, or to otherwise mislead consumers. (Adopted 1/07)

The rules may have changed since 2010.

LOL, wait, you are with Realty Executives but you want to optimize for ERA? Why? If they are that good of a brokerage in your market, then perhaps you should join them.

And the reason why most brokerages don't necessarily SEO for their brokerage name is that it is typically a very unique name (i.e. Sotheby's, Coldwell Banker, Keller Williams) with very little competition (and perhaps little traffic to match).

Best of luck with that.