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#375683 - 05/13/11 09:33 AM What marketing, beyond the MLS listing, really works?
Rush1169 Offline
Member

Registered: 10/11/10
Posts: 12
Loc: US
You've taken a listing and posted it to the MLS. Beyond the MLS, what marketing really works for selling that home? It seems that anything beyond the MLS listing is just to make a seller "feel good". There are flyers in the yard box, local "real estate guides", newspaper, craigslist, facebook, magazines, and other types of advertising media. All of which certainly get the propery in front of people, but, I would guess rarely result in a buyer?

Good showing and staging would seem to me a much more effective form of marketing a property than any of the above. A super clean home that smells good and is tastefully decorated with no cosmetic defects is what I like to see when house shopping. If I find a home that is cleaner than I keep mine, smells better with no cosmetic problems, and is decorated better than what I'm used to, it's a home I "desire" while a home that's cluttered, personalized, poorly decorated, smells of pets, or has a sticky patio door it drops off my consideration. However, this form of marketing, especially in an occupied home, seems largely out of the control of the selling agent. We can encourage, but few sellers will actually go "all in" in preparing their home for sale.

Open house? Seems almost pointless for the seller (yes, I realize an occasional sale occurs soley because an open house was held, but I wonder why a buyer would not have otherwise found that home without the open house).

During the housing boom, seems you post to the MLS and sell. During our current bust, seems price is king and more important than any local marketing techniques.

I would love to hear your thoughts :)

Dan

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#375704 - 05/13/11 12:27 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
ColoBroker Offline
Major Contributor

Registered: 11/03/07
Posts: 2335
Loc: Northern Colorado
I agree that price is king and the MLS. But recently I had an offer on a vacant lot listing that was found by a buyer on the internet from my property website. They already had their own agent who helped them make the offer, but that's how they found the lot. Their agent didn't find it for them.
_________________________


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#375714 - 05/13/11 01:40 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
TerrySNJ Offline
Member

Registered: 09/06/08
Posts: 29
Loc: New Jersey
I agree, Dan.

The key to selling a house is price and condition, how well it shows. The days of just putting a home in the MLS, sitting back, and waiting for the offers are over. Even though you do need to do many things to get the listing in front of as many eyes as possible, price will get buyers to take that next step to request a shbowing. And the condition will help them decide if they want to make an offer or not.

Terry
http://www.terryiwaniw.com

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#375738 - 05/13/11 05:30 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Originally Posted By: Rush1169
You've taken a listing and posted it to the MLS. Beyond the MLS, what marketing really works for selling that home? It seems that anything beyond the MLS listing is just to make a seller "feel good". There are flyers in the yard box, local "real estate guides", newspaper, craigslist, facebook, magazines, and other types of advertising media. All of which certainly get the propery in front of people, but, I would guess rarely result in a buyer?

Good showing and staging would seem to me a much more effective form of marketing a property than any of the above. A super clean home that smells good and is tastefully decorated with no cosmetic defects is what I like to see when house shopping. If I find a home that is cleaner than I keep mine, smells better with no cosmetic problems, and is decorated better than what I'm used to, it's a home I "desire" while a home that's cluttered, personalized, poorly decorated, smells of pets, or has a sticky patio door it drops off my consideration. However, this form of marketing, especially in an occupied home, seems largely out of the control of the selling agent. We can encourage, but few sellers will actually go "all in" in preparing their home for sale.

Open house? Seems almost pointless for the seller (yes, I realize an occasional sale occurs soley because an open house was held, but I wonder why a buyer would not have otherwise found that home without the open house).

During the housing boom, seems you post to the MLS and sell. During our current bust, seems price is king and more important than any local marketing techniques.

I would love to hear your thoughts smile

Dan



When you place a home on the market it is at war with all the other homes, doing battle on the Internet on hundreds of websites. It needs to be presented in a way that attracts live buyers to visit it over the other available homes. That means paying careful attention to syndication, re-uploading photos to all sites that downsample them through the syndicators so they look better than the competition, full motion video, state-of-the-art photography using the best equipment and software, manually uploading the listing to the many sites that don't receive syndication, designing websites for the home, interactive floor plans, virtual tours, e-mailing links to the home to all the agents, snail-mailing brochures to all the neighbors. In short - total saturation and premium quality.

If you think it is sufficient to dump your listing on the MLS and wait for it to sell, I advise you to work with buyers. Number one, you won't get many listings because agents like me will be blowing you out the door on listing presentations. And number two, what few listings you get will not sell because they look like crappy little dumps compared to mine.

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#375750 - 05/13/11 07:33 PM Re: What marketing, beyond the MLS listing, really works? [Re: navarac]
Rush1169 Offline
Member

Registered: 10/11/10
Posts: 12
Loc: US
navarac said: "When you place a home on the market it is at war with all the other homes, doing battle on the Internet on hundreds of websites. It needs to be presented in a way that attracts live buyers to visit it over the other available homes. That means paying careful attention to syndication, re-uploading photos to all sites that downsample them through the syndicators so they look better than the competition, full motion video, state-of-the-art photography using the best equipment and software, manually uploading the listing to the many sites that don't receive syndication, designing websites for the home, interactive floor plans, virtual tours, e-mailing links to the home to all the agents, snail-mailing brochures to all the neighbors. In short - total saturation and premium quality."

Fantastic listing presentation! Can you identify any individual components that stand out as being a significant factor in selling a property (besides the obvious posting to the MLS)? Like, what is the top thing you would do if you could do no others?

Navarac said: "If you think it is sufficient to dump your listing on the MLS and wait for it to sell, I advise you to work with buyers."

I don't think that. Can I still work with sellers?

Navarac said: "Number one, you won't get many listings because agents like me will be blowing you out the door on listing presentations."

Yeah, you've posted a nice listing presentation for sure. I'm really interested in what specific marketing item besides the MLS is the most effective for you?

Navarac said: "And number two, what few listings you get will not sell because they look like crappy little dumps compared to mine."

That's the part where you lose me. I took nice pictures. . .

I don't get your attitude? Maybe you could have said, "There really isn't any one thing that is most effective that I know of. . .so, what I do is everything I can think of, as a package, and hope that something I did, above and beyond the MLS listing significantly contributed to a sale" and be done with it?


Edited by Rush1169 (05/13/11 07:47 PM)

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#375753 - 05/13/11 07:49 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
Hunter 308 Offline
Veteran Member

Registered: 07/22/10
Posts: 948
Loc: Canada
Originally Posted By: Rush1169
navarection

I don't get your attitude?



Rush has a good brain, nice to see it in action.

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#375759 - 05/13/11 08:51 PM Re: What marketing, beyond the MLS listing, really works? [Re: ColoBroker]
Life in Seattle Offline
Junior Member

Registered: 05/05/11
Posts: 7
Loc: Seattle, Washington USA
Hi~

I have found that taking homes to where the buyers are is our biggest key to success. (Aside from the obvious pricing)

Our listing package includes:

Current HD photos

A Facebook fan page (Facebook gets more hits each day than Google)

You Tube video ( You Tube is the number two search engine in the world

Custom domain name and website for the home including neighborhood information.

Links to over twenty top search engines

Interactive sign rider that leads people to website, youtube and facebook.

Agent feedback with relevant questions like: what did your clients think of the home? Pricing? Neighborhood? To give our clients a perspective that is not ours.

Weekly updates via email including neighborhood updates.

We are selling homes in neighborhoods saturated with long term listing in sixty days or less (WITH Price adjustments assessed every third week!)

So this is not just to make our clients feel good. And guess what? Our Title Company does all the work for a fee!

Best regards,
_________________________


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#375762 - 05/13/11 09:17 PM Re: What marketing, beyond the MLS listing, really works? [Re: Life in Seattle]
Rush1169 Offline
Member

Registered: 10/11/10
Posts: 12
Loc: US
In this admittedly small sample, it seems that "saturate the internet with dazzling graphics" (to summarize) is a key factor - I'm inclined to agree. . . but what if. . .

So, what if the MLS listing was omitted, but all other marketing was in place (great pictures, videos, yard signs directing to internet, mailers to neighbors, "dial a description", smartphone barcode on the sign to direct, dedicated property website, facebook, craiglist, all major non-MLS web postings, etc) - In other words, remove the MLS listing from an otherwise apparently very successful marketing presentation / saturation. What would happen?

Navarac? Do your 100% all-out marketing, but omit the MLS. . .to what extent would your sales be affected in your best estimate?

I'd think your success rate would be nearly as high at finding a buyer as you got it, well presented, in front of the buyer. Granted, other agents won't bother showing it without the MLS promise of compensation, but buyers, I would think, won't be shy about calling the yardsign phone number to see it. Then again, maybe the ball never start rolling without the MLS presence. . .


Edited by Rush1169 (05/13/11 09:20 PM)

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#375764 - 05/13/11 09:23 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Quote:

I don't get your attitude? Maybe you could have said, "There really isn't any one thing that is most effective that I know of. . .so, what I do is everything I can think of, as a package, and hope that something I did, above and beyond the MLS listing significantly contributed to a sale" and be done with it?


There is no justification for doing the bare minimum in any field of endeavor. Either be the best, die trying, or get out of the business.

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#375766 - 05/13/11 09:48 PM Re: What marketing, beyond the MLS listing, really works? [Re: navarac]
Rush1169 Offline
Member

Registered: 10/11/10
Posts: 12
Loc: US
[quote=navarac]There is no justification for doing the bare minimum in any field of endeavor. Either be the best, die trying, or get out of the business. [/quote]

Quite the go-getter you are. Not quite sure why you "contribute" to these forums. . .I guess maybe you're trying to be the best poster or are going to die trying?

I wasn't really looking for a "spitting contest" with someone, just exploring effective marketing techniques. . .

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#375769 - 05/13/11 11:42 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Originally Posted By: Rush1169
Originally Posted By: navarac
There is no justification for doing the bare minimum in any field of endeavor. Either be the best, die trying, or get out of the business.


Quite the go-getter you are. Not quite sure why you "contribute" to these forums. . .I guess maybe you're trying to be the best poster or are going to die trying?

I wasn't really looking for a "spitting contest" with someone, just exploring effective marketing techniques. . .


And that "exploration" consisted of you attempting to advance the absurd view that simple MLS exposure is sufficient to market real estate and that additional efforts were in effect useless, and carried out to "please the seller". Which is of course ludicrous and needed to be described accurately lest other newbies follow that path to the inevitable failure to which it is condemned.

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#375770 - 05/14/11 12:09 AM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
TerrySNJ Offline
Member

Registered: 09/06/08
Posts: 29
Loc: New Jersey
[quote=Rush1169][quote=navarac]There is no justification for doing the bare minimum in any field of endeavor. Either be the best, die trying, or get out of the business. [/quote]

Quite the go-getter you are. Not quite sure why you "contribute" to these forums. . .I guess maybe you're trying to be the best poster or are going to die trying?

I wasn't really looking for a "spitting contest" with someone, just exploring effective marketing techniques. . .[/quote]

I don't know if anyone vcan actually put their fiknger on what works on any given situation, but I agree one must try everything. The key is to get the listing in front of as many eyes as possible. We use all of the tools at our disposal. If somethinjg new comes up or we get a new idea to try, we add it to our marketing plan and then determine how well it works.
But we still retain the tried and true activities.

Terry
http://www.terryiwaniw.com

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#375794 - 05/14/11 10:20 AM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
SWRSDC Offline
Member

Registered: 08/15/07
Posts: 134
Loc: Bethesda, MD
Not quite sure what navarac's problem is...I don't get the feeling the OP was saying anything of the kind. If anything he's looking for ways to better the service he gives his clients. Isn't that the point? If you want to share what specific things you do that you find are effective, then by all means please do so. If you want to talk in generalities about how great you are and how lousy everyone else is but offer nothing of value...a bathroom mirror would seem a better outlet for your energies.

Anyways, in general I've found the MLS is by far the biggest contributor to traffic on our listings. We do use professional photography, staging, video tours, floorplan tours, etc. We do post the properties with photos and descriptions on non-syndicated sites such as Craigslist, Facebook, etc. Craigslist was getting us good response for a while but thats petered out. Facebook has been worthwhile. If you live near military bases and the property might be attractive to members of the military, there are a few sites out there that provide military specific listings, they've worked for us in the past.

Sending snail mail for listings has had no value for us, and is hugely expensive. We've worked with demographics houses to determine where move-up or move-down buyers might be, and mailed there. We've mailed to local apartment complexes and private rentals for entry-level properties. Some response, but not at all worth the cost. We send out mailer cards for new listings and get open house traffic from it, but that benefits us not the sellers.

Newspaper ads for open houses are marginally effective depending on where you are. Around here, there are a few neighborhoods left where you might find one or two people from the paper out of a group of 15 or so open house groups.

Sending email out to agents with new listings is pointless, and obnoxious IMHO. I get probably 10 of them a day, and just delete them and unsubscribe. If I have buyers looking for a home like yours...I'll find it in the MLS.

I think one thing you might want to look at it where the buyers of the agents that have shown the listing through the MLS have found the property. When we look at the hits and property views on our web-advertisements for our listings. They get looked at...but we get few calls. When you talk to the buyers who come through with their agents from the MLS...often they find the property on their own through our marketing, and then call or email their agents to set up a showing. So, the marketing definitely benefits the seller...you just have to dig a little deeper to find the connected results.

So, beyond the MLS and what gets pulled from it through IDX our most valuable avenues are:

1. Professional photography
2. Customized and premium listings on Realtor.com
3. Property specific websites (if only to track where people linked to the site from, if all the ads link back to the site you can track what site the buyers came from, Trulia, Oodle, whatever)
4. Craigslist
5. Facebook

Hope that helps...


Edited by SWRSDC (05/14/11 10:27 AM)
_________________________
Thanks for reading!

-Steve

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#375812 - 05/14/11 12:12 PM Re: What marketing, beyond the MLS listing, really works? [Re: SWRSDC]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Originally Posted By: SWRSDC
Not quite sure what navarac's problem is...I don't get the feeling the OP was saying anything of the kind.


You don't get the "feeling"? Here is the exact quote:

Quote:

It seems that anything beyond the MLS listing is just to make a seller "feel good".


However, I am glad to read that you do more than the bare minimum to market your listings. That is of course the correct way to do business. The more things you do, the higher the probability of success.

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#375817 - 05/14/11 01:58 PM Re: What marketing, beyond the MLS listing, really works? [Re: navarac]
lucky Offline
Veteran Member

Registered: 12/26/09
Posts: 659
Loc: toronto, Canada
I think it should be obvious, once the house show it's best, decent MLS photos, it all comes down to price. Finding motivated sellers who will PRICE THEIR HOME TO SELL is where the smart agents go, rather than simply taking listings.

You can have the best professional photos, best virtual tours, face book etc etc.but if there are 10 similar homes priced better with more motivated sellers than yours then you are only going to make a sale every now and then because of your "smart marketing" by someone who happens to look at your Facebook, for example and does not bother to shop around the MLS. (doesn't happen often enough)

The MLS works because the agents are doing all the work by working with the clients through the MLS. Sales people sell houses NOT websites and Facebookies gimmicks. If you doubt that then why not start up your own FSBO website with your professional this and that and your Facebook Farce and your virtual tours and take over the industry and make the MLS go broke? You know why? SALESPEOPLE SELL THE HOUSES, THROUGH THE MLS not all the other gimmicks presented by other salespeople trying to take your money. This is why "mere postings" with 1% to selling broker does not work.

It's been said, real-estate agents and doctors are the easiest to be sold and it us true.



Having said all this, the gimmicks are what have been called " listing tools" for over 20 years now. It may make you feel special that no one else is doing what you are doing. It may help fool the seller about really works so you can take more listings but that is not the topic of this thread.

The reality is, if you found 100 motivated sellers who must sell and were willing to price their home to sell, present the home decent, decent photos......guess what.......? You will have yourself 100 sold listings!!!!!

Everything else is a smokescreen attempting to hide this one and only truth!


Edited by lucky (05/14/11 02:05 PM)

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#375829 - 05/14/11 06:40 PM Re: What marketing, beyond the MLS listing, really works? [Re: navarac]
SWRSDC Offline
Member

Registered: 08/15/07
Posts: 134
Loc: Bethesda, MD
Originally Posted By: navarac

However, I am glad to read that you do more than the bare minimum to market your listings. That is of course the correct way to do business. The more things you do, the higher the probability of success.


I think maybe you should take things a little more at face value when reading them on an internet forum. When I read his post it read to me like he had been disappointed in the results of things he had done above and beyond the MLS, and it seemed like anything else was "just to please the seller".

He asked for feedback..meaning he wanted to know what others were doing and if they had the same experience. He never said he didn't do additional marketing for his listings...he said it wasn't effective.

And yes, of course we do more than the "bare minimum", but no we don't do stuff that doesn't work just for the sake of doing additional things.

And plus 1 to lucky by the way, I couldn't have said that any better.


Edited by SWRSDC (05/14/11 06:41 PM)
_________________________
Thanks for reading!

-Steve

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#375836 - 05/14/11 08:10 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
REODayton Offline
Major Contributor

Registered: 07/27/06
Posts: 3699
Loc: Dayton Ohio
This could be a beneficial post if you guys quit responding to Navarac's comments. Navarac- Enough. If you got something beneficial to add, do so. If it's negative, don't post. Last warning.

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#375846 - 05/14/11 09:55 PM Re: What marketing, beyond the MLS listing, really works? [Re: REODayton]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Originally Posted By: REODayton
This could be a beneficial post if you guys quit responding to Navarac's comments. Navarac- Enough. If you got something beneficial to add, do so. If it's negative, don't post. Last warning.


If someone posts something that is utterly and obviously wrong - like MLS is enough and everything else is to "make the seller feel good", I am not going to let that pass. I will post my opinion on it, negative or positive. A forum is an exchange of ideas, not cheerleading and pom-poms. Some ideas are good. Others are bad. If the forum does not allow bad ideas to be correctly analyzed and exposed as bad ideas, then the forum is worthless.




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#375848 - 05/14/11 10:24 PM Re: What marketing, beyond the MLS listing, really works? [Re: lucky]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Originally Posted By: lucky
I think it should be obvious, once the house show it's best, decent MLS photos, it all comes down to price. Finding motivated sellers who will PRICE THEIR HOME TO SELL is where the smart agents go, rather than simply taking listings.

You can have the best professional photos, best virtual tours, face book etc etc.but if there are 10 similar homes priced better with more motivated sellers than yours then you are only going to make a sale every now and then because of your "smart marketing" by someone who happens to look at your Facebook, for example and does not bother to shop around the MLS. (doesn't happen often enough)

The MLS works because the agents are doing all the work by working with the clients through the MLS. Sales people sell houses NOT websites and Facebookies gimmicks. If you doubt that then why not start up your own FSBO website with your professional this and that and your Facebook Farce and your virtual tours and take over the industry and make the MLS go broke? You know why? SALESPEOPLE SELL THE HOUSES, THROUGH THE MLS not all the other gimmicks presented by other salespeople trying to take your money. This is why "mere postings" with 1% to selling broker does not work.

It's been said, real-estate agents and doctors are the easiest to be sold and it us true.



Having said all this, the gimmicks are what have been called " listing tools" for over 20 years now. It may make you feel special that no one else is doing what you are doing. It may help fool the seller about really works so you can take more listings but that is not the topic of this thread.

The reality is, if you found 100 motivated sellers who must sell and were willing to price their home to sell, present the home decent, decent photos......guess what.......? You will have yourself 100 sold listings!!!!!

Everything else is a smokescreen attempting to hide this one and only truth!


None of this is true. Salesmen sell nothing, buyers pick their own homes to see and buy, and agents have little or nothing to do with home selection. Buyers are looking on thousands of sites, many of which have nothing to do with the MLS. Therefore, it is the job of today's agent to use all the "listing tools" that are available to market homes more effectively than simple MLS exposure. That means individual websites, professionally produced full-motion video, professional photography, new forms of Internet leverage, social networking, blogging, state-of-the art tools and methodologies, and many forms of new creativity and innovation.

Homes on the market against other homes are at war, and the home with the best exposure and best value wins. An overpriced home can actually be sold and closed ahead of a correctly priced home if the expertly designed exposure generates enough interest. So, lucky, you are wrong. It is NOT only about pricing. Pricing is important. But so is professional exposure. By the way, the reason I don't have to knock on strangers doors looking for business is precisely because my expert marketing exposure and use of "listing tools" is noticed in the market by sellers, both present and potential.

That keeps a steady stream of interested parties contacting me to market their homes. They see what I am giving other homes and want it too. So, not only does dynamic marketing get your inventory sold, it also is a form of prospecting in and of itself. And it works so well, that any agent that fully embraces it not only has endless amounts of fun doing the marketing, but also gets the benefit of lots of new clients to pick from without having to resort to prospecting drudgery such as that which has been described in other threads. It's just an elegant way to run a career and I highly recommend it to all the newbies. Excellence. It works best for your clients. And it works best for you.

Just as an aside and example, I scheduled a listing presentation for Tuesday for someone with a $350,000 townhouse who wants to buy a $800,000 house now that they have 2 young kids. Yes, they called me after seeing some of my listing websites. After I got off the phone with them, I immediately sent them all the relevant market data I could find. I also sent a copy of my listing presentation which is contained in a beautiful PDF that I have designed for this purpose. I was at a birthday party this evening and my Blackberry vibrated. I quickly checked it and the couple described my plan as fantastic and said they want to list immediately. They haven't even met me yet. If I did have any competition for this list-buy, I do not any longer. A strong marketing plan will get sellers excited to the point where they don't even want to speak to other agents. They just want "The Plan!".

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#375853 - 05/14/11 11:35 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
Rush1169 Offline
Member

Registered: 10/11/10
Posts: 12
Loc: US
Thank you to those who've contributed (<- italics) - I was beginning to lose faith in this thread :)

#1 MLS
#2 Price

#3 It 'fits' that photography is important since the MLS is where we and buyers take our first look at properties - and those pictures are used everywhere else in the marketing. . .

#3 Yard signs tend to generate a lot of calls and an occasional buyer.

Beyond those (yeah, I put photos and yard signs as equals) - would like to hear more opinions before "ranking".

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#375923 - 05/16/11 09:28 AM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
Kjmendy Offline
Veteran Member

Registered: 05/16/10
Posts: 709
Loc: London, Ontario
MLS is a great tool and it is probably the most important tool to sell a home.

However it is possible that buyers do not find your home on MLS for a various reason and this is where the other marketing effots come into play. Some of these activities may over lap MLS buyers and some of them many not but at long as they generate eyeballs on your property they are worth the effort.

If you recall Ven diagrams from school. MLS is the biggest circle in the middle of the page that covers a lot but not all buyers. Every other effort is a smaller circle that overlaps the MLS circle and gets some buyers that MLS doesn't cover.

So by combining MLS with other efforts you end up with the ability to reach more buyers.

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#375957 - 05/16/11 05:19 PM Re: What marketing, beyond the MLS listing, really works? [Re: navarac]
SWRSDC Offline
Member

Registered: 08/15/07
Posts: 134
Loc: Bethesda, MD
Originally Posted By: navarac
ust as an aside and example, I scheduled a listing presentation for Tuesday for someone with a $350,000 townhouse who wants to buy a $800,000 house now that they have 2 young kids. Yes, they called me after seeing some of my listing websites. After I got off the phone with them, I immediately sent them all the relevant market data I could find. I also sent a copy of my listing presentation which is contained in a beautiful PDF that I have designed for this purpose. I was at a birthday party this evening and my Blackberry vibrated. I quickly checked it and the couple described my plan as fantastic and said they want to list immediately. They haven't even met me yet. If I did have any competition for this list-buy, I do not any longer. A strong marketing plan will get sellers excited to the point where they don't even want to speak to other agents. They just want "The Plan!".


All of this is great for you. I have no doubt things happen as you describe for you, its your process and it works. Do you want to be helpful? Share some of these listing tools and marketing ideas with the forum. Beating others over the head that you have all these great tools without sharing what they are so others can better their services...i.e the point of this thread serves nobody here any purpose.

Anyways, one thing we're experimenting with now are QR codes on our signage. Its too early to tell how effective it will be yet...


Edited by SWRSDC (05/16/11 05:20 PM)
_________________________
Thanks for reading!

-Steve

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#376135 - 05/18/11 11:05 AM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
lets give some effective facts
1.using postlets and vflyer lkets you aggregate it to other sites..
2.use free classifieds as well like craigslist,kijjiji,
backpage..etc....
3. use a 1800 number on the sign riders in the front
4. use flyers with great pics and descriptions but leave off the price...so the call in to get the price...
5. have some kids distribute some of those flyers to the neighborhood...
6. if you have some money..send out justlisted cards to 100 closest neighbors..something like.."I want to give you a chance to pick your new neighbors....
7. If no money call 100 neighbors and say.."theres a great home and just wanted to see if you know of anyone looking to move in the neighborhood.
8. email your current buyer database, sphere of influence asking doi they know anyone...
9. facebook, twitter linked in asking do anyone knows anyone looking to move in the neighborhood
10. flyers in local bullitin boards like laundrymats, supermarkets and stores
11. post a video to youtube and put on blog, emnail it out social media etc...
12. facebook local ads, pay per click in local area...

rinse , was repeat.. :-)

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#376140 - 05/18/11 11:37 AM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
navar or whatever..
dude no offense but you always saying what doesnt work and disagreeing with people..
you dont share anything..in the meatime Lucky gives 100 ,000%
more value to the conversation..
truth be told the fastest way to sell a home is
1. PRICE it RIGHT!!
2. put it into MLS..
3. Call the neighbors..OMG i said COLD CALL the neighbors...
at least 100 of them and ask them does anyone want to buy it!

There is a guy in my market..google Patrick Southern" a cold call kid makes 1.4 million in gross commissions..115 deals..
off cold calling...just listed/just sold
no internet fluff
no letters..no advertising..

How many deals you did last year buddy?
How much did you make?
What did you do to make that?

last year I did ONLY 22 deals..
about 200k gross about 150k net..

what I did...
postcards to fsbo and expireds,..
internet marketing social, media, videos, blogging etc..

my results 18 deals 200k gross..150k net

my buddy..google Patrick Southern,.new jersey 32 years old...
none of the above...
COLDcalling.. 115 deals..1.4million gross 1 million net...

Which number is better for you???

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#376175 - 05/18/11 03:22 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Originally Posted By: lindenmoe
navar or whatever..
dude no offense but you always saying what doesnt work and disagreeing with people..
you dont share anything..in the meatime Lucky gives 100 ,000%
more value to the conversation..
truth be told the fastest way to sell a home is
1. PRICE it RIGHT!!
2. put it into MLS..
3. Call the neighbors..OMG i said COLD CALL the neighbors...
at least 100 of them and ask them does anyone want to buy it!

There is a guy in my market..google Patrick Southern" a cold call kid makes 1.4 million in gross commissions..115 deals..
off cold calling...just listed/just sold
no internet fluff
no letters..no advertising..

How many deals you did last year buddy?
How much did you make?
What did you do to make that?

last year I did ONLY 22 deals..
about 200k gross about 150k net..

what I did...
postcards to fsbo and expireds,..
internet marketing social, media, videos, blogging etc..

my results 18 deals 200k gross..150k net

my buddy..google Patrick Southern,.new jersey 32 years old...
none of the above...
COLDcalling.. 115 deals..1.4million gross 1 million net...

Which number is better for you???


I really do not care about anybody's numbers. Nor do I even believe them - it is the Internet after all. But if you are the best agent in your area, and you do all the Internet stuff correctly, you never, ever, will need to cold call or random door knock to make gobs of money.

But the key is being the best agent. If you cannot specifically state why you are better than your competition, than you are not better. You are the same. And all the Internet marketing and/or door knocking in the world will lead you to the same destination: failure.

It all comes down to 1) being the best, 2) proving how you are the best, 3) communicating how you are the best, and 4) remaining the best through constant innovation and creativity.

Good marketing will get the public to contact you. But beyond that, your programs and talents determine if you succeed.

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#376176 - 05/18/11 03:26 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Originally Posted By: lindenmoe
lets give some effective facts
1.using postlets and vflyer lkets you aggregate it to other sites..
2.use free classifieds as well like craigslist,kijjiji,
backpage..etc....
3. use a 1800 number on the sign riders in the front
4. use flyers with great pics and descriptions but leave off the price...so the call in to get the price...
5. have some kids distribute some of those flyers to the neighborhood...
6. if you have some money..send out justlisted cards to 100 closest neighbors..something like.."I want to give you a chance to pick your new neighbors....
7. If no money call 100 neighbors and say.."theres a great home and just wanted to see if you know of anyone looking to move in the neighborhood.
8. email your current buyer database, sphere of influence asking doi they know anyone...
9. facebook, twitter linked in asking do anyone knows anyone looking to move in the neighborhood
10. flyers in local bullitin boards like laundrymats, supermarkets and stores
11. post a video to youtube and put on blog, emnail it out social media etc...
12. facebook local ads, pay per click in local area...

rinse , was repeat.. :-)


This is all wrong. Some very smart people have already posted that all you need do is take nice photos and put it in the MLS. And I do hope the smart people are right. I recently cancelled all my subscriptions and sold my thousands of dollars worth of photo and video editing hardware and software. None of it is necessary according to the smart people. And I believe them. God, life is so much easier, now that I've simplified!

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#376178 - 05/18/11 03:40 PM Re: What marketing, beyond the MLS listing, really works? [Re: navarac]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
navarac,

cmon bro..whats with the negativity? in some threads like the fsbo expireds thread you post awesome killer advice...

but in this thread and the 100 contacts a day thread you are ultra negative...

I use all of these things ...
Im a technology nut...

but when I saw the results it doesnt lie..
I did all the above and still only did 18 deals..

my friend just
coldcalled, priced it right, put in mls and did 115 deals

I made $150k...
he made 1 million...

im just being honest bro..
you are in nj?
so am I in middlesex and hudson county...
im sure you heard of jeff quintan in south jersey..
hes a kid..doing almost 160 transacxtions ..3.8 million in commissions..

these are aggressive coldcallers bro..they get a motivated seller, price it right ,and bam...

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#376183 - 05/18/11 04:13 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
DerrickTeam Offline
Member

Registered: 11/04/09
Posts: 103
Loc: Indy Metro West
100 cold calls sell listings? Just wondering since the OP asked about selling. "Hey there, know anyone that wants to buy 123 Main street?". Not sure I want to spend the day annoying people. wink

Like the OP I sometimes wonder what sells listings but you really only know if you spend time tracking. So for now I just cover ALL bases and work with the most cost effective. And a lot on the Internet is VERY cost effective and I have seen results, so I will continue until I find it's not working.

My problem with the MLS is that its limited to what's allowed per word count, pictures, branded links, etc. Using other Internet marketing tools allows you to expand on all this and more.

My 2 cents
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#376184 - 05/18/11 04:19 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
annoy people..hmmmm maybe...
did your job and got paid most def!
helped your seller...most def!

it works period.

the script is this..

hey,
we just listed an awesome home in the neighborhood, and want to give you a chance to pick your new neighbors..know anyone that wants to move in this area?

i gave 13 techonology based and marketing tips.. I use them all..

and my friend beats me by picking up the phone...

hes in my mls and i confirem his number of transactions..
plus google his name plus njar circle of excellence..
njar requires proof from mls that you did that volume..

he just calls all day every day..bothering people..? maybe..
making 1 milliuon dollars at 32 years old..awesome!

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#376185 - 05/18/11 04:52 PM Re: What marketing, beyond the MLS listing, really works? [Re: lucky]
kensome Offline
Junior Member

Registered: 05/18/11
Posts: 1
Loc: New York
Lucky,
Well said.
I make 60 JL/JS contacts a day.
When you make your calls do you use also use the MFO script?
"X home sold for X amount. We know when one person sells usually two more sell right away. So when do you plan on moving?"
I know you tell the homeowner you're working with serious buyers and if they're planning on moving. If you're like me and you're not working with serious buyers how would that script work?
Thanks for your input.
Kensome

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#376187 - 05/18/11 04:57 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
DerrickTeam Offline
Member

Registered: 11/04/09
Posts: 103
Loc: Indy Metro West
Originally Posted By: lindenmoe
he just calls all day every day..bothering people..? maybe..
making 1 milliuon dollars at 32 years old..awesome!


I like to enjoy my job. I work to make people like me so they'll use me as their Realtor so I don't want to get a rep annoying all the people I'll be working with in the future (hopefully). Money isn't everything in my life.

But I'm still curious that many people answer the phone and say "sure, I'll buy that house" if they were not already looking, say in the MLS or Internet or with an agent. Maybe he's picking up buyers and then just happens to sell his listings? Is that the idea? This post is about marketing listings so I'm just looking for the connection and make sure I'm not missing something.
_________________________
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#376191 - 05/18/11 05:10 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
SWRSDC Offline
Member

Registered: 08/15/07
Posts: 134
Loc: Bethesda, MD
Exactly what my first thought was. Making cold calls all day long sounds like a crappy way to make a living, however lucrative that living might be,

Does he really make that with no overhead, or does he have a team that grosses that? If he "calls all day every day" How does he have time to get contracts signed? When does he have time to go on listing appointments? When does he have time to negotiate contracts? When does he have time to show his listings to these people he's calling to get appointments to show his listings to?

Gotta have some time to spend all that money in there somewhere...
_________________________
Thanks for reading!

-Steve

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#376194 - 05/18/11 05:13 PM Re: What marketing, beyond the MLS listing, really works? [Re: DerrickTeam]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
this is about marketing listings right? after all i gave 13 ways and others gave none right?
partick doesnt work buyers at all..zip zero..
all those deals were listing side transactions..
he calls to see if them or anybody they know wants to move in that neighborhood..
he puts all the neighbors to work finding him a buyer
first who wouldnt want to pick thier neighbors?
2. if they have friends or family members that are looking
they refer to him..or tell thier agent about it..to show them...
just listed is to sell listings..not buyer leads..
although it can be used as such..

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#376205 - 05/18/11 06:15 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
SWRSDC Offline
Member

Registered: 08/15/07
Posts: 134
Loc: Bethesda, MD
You're not the only one who offered ideas about how to market listings though.

I understand that we're talking about listing side transactions. But, when you represent sellers in listing side transactions you still have to:

1. Go on listing appointments to secure all these listings. Someone's got to go tell the sellers how it works, win them over, and sign them up right?

2. Show the listings. Presumably all these people he's finding don't have agents right? Because its just some guy one of the neighbors knows. Does he just refer those people to other agents and not show his own listings to unrepresented buyers? If these people he's finding already have agents and are looking in a specific area...wouldn't they find his listings anyways?

3. Negotiate contracts. There's still going to be a negotiation going on, right? Does everyone just pay full price and do whatever the seller wants because your friend is him?

4. Deal with satisfying home inspection, appraisal, financing, and whatever other kind of contingencies. These contracts have got to be contingent.

5. Attend closings.

So...if he's on the phone all day every day calling people...who does all that?


Edited by SWRSDC (05/18/11 06:19 PM)
_________________________
Thanks for reading!

-Steve

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#376206 - 05/18/11 06:19 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
its easy its called time management..he has a couple of assistants...
he gives out the buyers to other agents..who show his listings..they love him..
7am-11am- he prospects
11-12 lead follow up...

12-1 luch
1pm-2pmcall backs follow up calls
2-4pm call backs, service his listings, fight fires, gets feedback
4-6pm appointments.
mon-friday
hes off every weekend...
he has 2 assistants and uses the other agents in his office to do showings and work buyers..and show his listings..
he doesnt work with buyers
7am-6pm mon-friday.. taah-daaah.. ;-)
"What the hell do you agents do all day if not on the phone or face to face with clients"- Mike Ferry

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#376207 - 05/18/11 06:29 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
SWRSDC Offline
Member

Registered: 08/15/07
Posts: 134
Loc: Bethesda, MD
Something's not adding up here.

From 7-11 he prospects. Meaning...he calls people. He cold calls people at 7AM? How does he find people at home?

The time you'd expect him to be prospecting when people are available to talk...and sell his listings for him...in the evenings and weekends...thats not what he's doing?

I know agents who do that kind of volume, I'm not buying it. He's got to have a much larger team than just "a couple of assistants" including transaction coordinators, listing agents, buyers agents, etc. You're talking about 10 deals a month, just one guy and two assistants working 50 hours a week without working weekends. Not buying it.


Edited by SWRSDC (05/18/11 06:32 PM)
_________________________
Thanks for reading!

-Steve

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#376216 - 05/18/11 08:29 PM Re: What marketing, beyond the MLS listing, really works? [Re: SWRSDC]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
thats just silly..why would i make that up?
google patrick southern liberty realt njar circle of excellence award...
now , He has 2 full time assistants..I dont know thier roles..
he has tons of agents in his office that shows his properties and works buyer leads..
yes 7am,,..
and what are you talking about..I spoke to 50 people and booked 2 appointments from 8am-11am..
and Im new to this...
he has a massive sphere of influence he calls everyday, plus he gets tons of come list me's because of his signs all over the place with a sold rider...
I may have to retract he doesnt work any evenings,,..I cant verify that...
but I do know he does not work weekemds..
he is very efficent..like a machine..very humble and incredible discipline..
he has been a mike ferry coaching for 7 years..and 10 years as an agent..
its funny how those who claim the impossible are proven wrong by those doing it..
there is another guy.. jeff quintin..GOOGLE..
in south jersey..he has a bigger team.. but still does over 161 deals personally..he has 3-4 staff..
point is they are the real deal and proof..
prospecting works in any market..
just them and the phone..for the most part..sheesh..
im trying to help..
Whats your gameplan without waiting years for networking, search rankings, parties, networking and all that to kick in?? huh??
and what about an agent like me who got hurt and has no marketing dollars to spend..
you got a better way? im listening..
but my kids gotta eat so nooo build it for years and they will come stuff please...
solid gameplan..here is what to do tommorrow stuff..
open houses? are you serious? floortime? what?

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#376219 - 05/18/11 08:40 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
DerrickTeam Offline
Member

Registered: 11/04/09
Posts: 103
Loc: Indy Metro West
OK. So the cold calling is just prospecting, and with the volume sells listings, sort of. Sounds more like lead generation and he hands them off to others to sell the listings. Not what the rest of us or the OP is looking for.

On the phone ALL day, not my cup of tea....
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#376220 - 05/18/11 08:49 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
ok derrickteam..
i gave 13 specific action steps to take..
and im sorry.... what were you looking for?
and all the others since you speak for them..as well?
what was your specific action steps to sell the listings?

and new agents reading this please believe success in this business is tied to how many people you speak to face to face or on the phones..

if you mailing or advertising you still have to speak to people,
wether blogging or pay per click eventually you still have to speak to people,..
wether working a sphere of influence or giving out cute recipe cards you still have to speak to people..
cmon guys..we setting up these new agents for failure,..with this magic pill stuff..

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#376226 - 05/18/11 11:11 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Originally Posted By: lindenmoe
annoy people..hmmmm maybe...
did your job and got paid most def!
helped your seller...most def!

it works period.

the script is this..

hey,
we just listed an awesome home in the neighborhood, and want to give you a chance to pick your new neighbors..know anyone that wants to move in this area?

i gave 13 techonology based and marketing tips.. I use them all..

and my friend beats me by picking up the phone...

hes in my mls and i confirem his number of transactions..
plus google his name plus njar circle of excellence..
njar requires proof from mls that you did that volume..

he just calls all day every day..bothering people..? maybe..
making 1 milliuon dollars at 32 years old..awesome!


I would stop looking at other people's numbers and just worry about your own. Your friend is doing much more than cold calling, he's a good agent and he does a lot of things well. The top players in the game are just better than the rest. Don't sell your friend short, he's got the talent and polish to pull it off. Trust me he's not just another cold caller. Honestly, most cold callers are losers just like everyone else. Those that succeed are the ones who combine the cold calling with the know how and skills to get the homes sold and the potential listings listed.

If you had 20 deals a year and a $150,000 income and it all fell apart, that's on you. You did something wrong, and you probably got lazy. Yes the market has dried up a little, but the person to blame for your vastly decreased business is none other than you. You stopped prospecting, and that is why you are now forced to resort to random calls. Learn from the mistake or you will repeat it the next time you are flush with some closings. Prospecting efforts must never stop.

I prospect heavily, I just will not cold call or door knock because I need to love what I am doing at all times. I have found and invented other extremely fun ways to prospect. They are proprietary which is why I won't discuss them in specific terms. But they work better than cold calling, simply by virtue of being innovative and fun.

If the business is not fun, there's no point in being in it.

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#376227 - 05/18/11 11:13 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
SWRSDC Offline
Member

Registered: 08/15/07
Posts: 134
Loc: Bethesda, MD
Why so defensive moe? All Derrick is saying is that type of business isn't for him. He's not saying it doesn't work...its just not for him. I agree, not for me either.

Quote:
and new agents reading this please believe success in this business is tied to how many people you speak to face to face or on the phones..


That is not true. I can tell you for a fact it isn't true, because I am a successful agent with a team of 4 and I've never picked up a phone and done a cold call...never one time. I don't really do a lot of heavy farming or marketing really at all honestly. I don't do 115 transactions, but if doing them means I have to spend 4 hours a day cold calling...I'll take my business model any day.

I do agree that you need to be in front of people, I spend a lot of time networking and building on relationships that bring referrals, making agreements with sources of referrals for referrals. I got my start doing open houses for other agents and delivering value to those people and selling them houses. I sold 14 houses my first full year JUST from doing an open house every weekend.

I've built my business on developing specific sources I can depend on referrals from...5 referrals a year from here, 10 from there, 5 from there, 5 more from there. All of a sudden...you've got a pretty good year...without any active prospecting. Plus, I still do an open house EVERY Sunday when I can. Works for me.

So, of course you need to be in front of people, but you DO NOT have to cold call or door knock to be successful. Doesn't mean it won't make you successful, it could, but its not the only way...

It works for you and thats great, just don't pedal it as the only roadmap to success because thats BS.

EDIT- Just saw the above post from navarac...I agree 100%.


Edited by SWRSDC (05/18/11 11:43 PM)
_________________________
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-Steve

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#376231 - 05/18/11 11:51 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
deepsea Offline
Veteran Member

Registered: 06/14/06
Posts: 607
Loc: Atlanta GA
I know enough about the Mike Ferry system to know this. The idea is to prospect like crazy and only take listings that are priced to sell. That means they are priced aggressively so that they are virtually guaranteed to sell without a lot of marketing or negotiating.

You get your assistants to deliver the signs,lockboxes and in many cases they drop of the listing agreements and tell the sellers to sign them and send them back. They make the sellers come into the office for everything and they take a cut and dry approach to everything. It works for those that follow the plan. Do I do it ? No. Why not? I don't feel like it. I don't like doing the calls. Have I done it? Yes. Did it work? Yes.

What is apparent is that the company thrives on the stories of the folks kicking [censored] and taking names. I am 80% convinced that Lucky is a real agent actually working and doing the production he claims, but 20% of me thinks he is a hired coach from the MF organization paid to post in here to sell more coaching. Why? because he is using a pseudonym. I don't get why someone would hide behind a pseudonym, and boast about accomplishments that are unverifiable. I know some of the MF superstars are ranking in the REMAX top 100 and I know that they are real. I have listened to the one on one retreat tapes (back in the olden days when they had tapes) and everyone there used their real names. Some of them were local Atlanta top producers and some were nationally recognized in the REMAX network. The ones I knew in Atlanta worked their asses off.

I think the tendency from the more vocal MF members is to make it seem easy. I think a lot of those are evangelists for the system and are trying to boost it. That doesn't mean the whole thing is a lie. They are puffing. I am sure the Karen Bernadies (sp?) of the world are working more than 40 hours a week and are only taking weekends off after years of building a team that can cover for them on those weekends.

It's like Navarac. You hear him tell it, he is a physical God and can't be beat in the world of high stakes real estate. Yet since he isn't willing to put a real name and face to the claims, as far as I am know, there is a 50/50 chance he is exaggerating everything.

I am glad that Linden Moe is here posting his experiences, signing his real name and would encourage anyone who is struggling to pay attention to the approach. The only thing I would ask is that the believers not get cultish about it and act like it is the ONLY way to make a living in this business.

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#376232 - 05/19/11 12:13 AM Re: What marketing, beyond the MLS listing, really works? [Re: deepsea]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Originally Posted By: deepsea
I know enough about the Mike Ferry system to know this. The idea is to prospect like crazy and only take listings that are priced to sell. That means they are priced aggressively so that they are virtually guaranteed to sell without a lot of marketing or negotiating.

You get your assistants to deliver the signs,lockboxes and in many cases they drop of the listing agreements and tell the sellers to sign them and send them back. They make the sellers come into the office for everything and they take a cut and dry approach to everything. It works for those that follow the plan. Do I do it ? No. Why not? I don't feel like it. I don't like doing the calls. Have I done it? Yes. Did it work? Yes.

What is apparent is that the company thrives on the stories of the folks kicking [censored] and taking names. I am 80% convinced that Lucky is a real agent actually working and doing the production he claims, but 20% of me thinks he is a hired coach from the MF organization paid to post in here to sell more coaching. Why? because he is using a pseudonym. I don't get why someone would hide behind a pseudonym, and boast about accomplishments that are unverifiable. I know some of the MF superstars are ranking in the REMAX top 100 and I know that they are real. I have listened to the one on one retreat tapes (back in the olden days when they had tapes) and everyone there used their real names. Some of them were local Atlanta top producers and some were nationally recognized in the REMAX network. The ones I knew in Atlanta worked their asses off.

I think the tendency from the more vocal MF members is to make it seem easy. I think a lot of those are evangelists for the system and are trying to boost it. That doesn't mean the whole thing is a lie. They are puffing. I am sure the Karen Bernadies (sp?) of the world are working more than 40 hours a week and are only taking weekends off after years of building a team that can cover for them on those weekends.

It's like Navarac. You hear him tell it, he is a physical God and can't be beat in the world of high stakes real estate. Yet since he isn't willing to put a real name and face to the claims, as far as I am know, there is a 50/50 chance he is exaggerating everything.

I am glad that Linden Moe is here posting his experiences, signing his real name and would encourage anyone who is struggling to pay attention to the approach. The only thing I would ask is that the believers not get cultish about it and act like it is the ONLY way to make a living in this business.


It's amazing, I've never made a single claim about my numbers or volume. But the assumption from the tone and content of my posts is that I must be pretty big. See how marketing works?

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#376238 - 05/19/11 06:54 AM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
Ok, this time I wont just Fire back,..lets talk about this..

1. Im a marketer,..I never prospected in my life till 6 months ago.. 3 years in this business..all from internet and parketing.

2. my business came from websites,blogs,ppc.classifieds and postcards.

3.Last year I was robbed of 72,000 in commissions from my broker , the worbucks corporation, who was shut down by the rec, and was on help me howard.

4. I had a choice,.with no money,..to keep marketing, my blogs dropping rankings..for the first time in my career, I got in trouble. I had no money for ppc, postcards and the classifieds.

5. Im not in mike ferry coaching, I went to a matthew ferry productivity school, when I was down and wanted to leave the business. the guys in MFO took me under the wing and taught me how to make money without the 50k marketing budget I was used too.

MFO is not the only way to get business. My coach my first 3 years in the business and to who I owe everything is Craig Proctor and Dan Kennedy. Not Mike Ferry. I only been following MFO 6 Months.

I would prefer,..the easy way , of generate leads,and inbound calls. That being said...The MFO guys saved my career..I had no more money for coaching and marketing.

I was and continue to be scared of prospecting..But Im no longer embarrassed by it..It feeds my family. Im nervous that agents reading these boards that try avoid speaking to people and just do blogging,social media, ppc and marketing will consider it a free pass not to work..

since im using my real name, and not HIDING..you can see I still have social media, massive online ads, blogs, youtube videos and everything out there..

And even when you are good at lead generation, you still have to call and convert the leads, or when they call in you still have to talk to them and meet them face to face.

Thanks for rubbing it in, that I hit a rough patch. Im still standing and will emerge stronger..so no biggie. :-)

Im knew to calling,fsbo,expireds and withdrawns, Im no longer scared to call them. I DO thank the MFO guys for that.

Again..prior to 6 months I NEVER called a fsbo, expired or anyone.That income was from marketing. I still follow and love and owe Craig Proctor ALOT.

Summary..I got hurt, cant afford the marketing I used to do..I had to adapt to survive..The guys in MFO took me in and taught me ANOTHER way.. not a better way..ANOTHER..way..

Im just here to let everyone know its ok, if they have to resort to prospecting to feed thier family..Im happy that guys like Lucky are helping and sharing..

All the best,
Linden Moe jersey city nj
America Elite real estate
Bestbuysinnj.com
mlsaccessfree.com

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#376246 - 05/19/11 08:54 AM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
DerrickTeam Offline
Member

Registered: 11/04/09
Posts: 103
Loc: Indy Metro West
Originally Posted By: lindenmoe
ok derrickteam..
i gave 13 specific action steps to take..
and im sorry.... what were you looking for?


Just the direct connection of cold calling and selling listings. I'm always looking for tips on selling listings.

We do a lot of face to face with Open Houses every weekend, often 3 a week. Meet people at public events. Volunteer at several local organizations. People often recognize us due to the print and Internet marketing we do.

But it's all about how we present the listing and I just don't make the connection as calling as a presentation for our listing clients. Oh well, nuff said...
_________________________
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#376259 - 05/19/11 10:58 AM Re: What marketing, beyond the MLS listing, really works? [Re: deepsea]
Hunter 308 Offline
Veteran Member

Registered: 07/22/10
Posts: 948
Loc: Canada
Originally Posted By: deepsea

Some of them were local Atlanta top producers and some were nationally recognized in the REMAX network. The ones I knew in Atlanta worked their asses off.

I am sure the Karen Bernadies (sp?) of the world are working more than 40 hours a week and are only taking weekends off after years of building a team that can cover for them on those weekends.




150% correct, the two I know work 12 hours a day minimum even
with a team in place to help. Multiple wives/husbands pack up
and leave, even the ones with kids. Lucky these guys can
afford the alimony payments.



Edited by Hunter 30-06 (05/19/11 11:04 AM)

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#376356 - 05/20/11 10:46 AM Re: What marketing, beyond the MLS listing, really works? [Re: DerrickTeam]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
errick,

here is the direct connection...
what do you think will be more effective...
notice i didnt say better or easier..i said effective..
calling 100 neighbors and asking them to 1. buy the listing
or anybody to they want that wants to move in the area?
or open houses..?
because nar must be lying when they say less open houses sellless than 1% of homes..according to nar not me..

I tell sellers, Do you know why realtors kick you out of your home for 4 hours to do a open house?
Because they just want to use your home to GENERATE LEADS..
studies show that less than 1% of homes are sold at open houses..
Do you want a 1 % chance of selling? or a 99% chance of selling?
Then I whip out the study that was done by NAR...
and lets be honest..open houses are good for generating leads..
not selling the seller homes...

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#376357 - 05/20/11 10:57 AM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
deep sea, hunter and others

anybody extremely successful works thier arses off..period
what time is michael phelps in the water everyday?
what time dos tiger woods start practice?
what time does trump get up?

it depends on your goals...

i dont know of any ULTRA successful people who doesnt have to
sacrifice to get there blood sweat and tears..SACRIFICE..Hard work..

some agents just wanna be mediocre and average..
the average agent sells 4-6 homes a year according to NAR..
So if people who want to be average or mediocre..
theres nothing wrong with that...
But if you wanna be ultra successful..there will be a price..
there is a reason over 90% of americans will never ever make over 100,000 a year according to labor board statistics..
and less than 4% of realtors ever make over 100k..

its tooo hard, and tooo much sacrifice involved...

Me im willing to pay the price..thats just me...

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#376358 - 05/20/11 10:57 AM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
Perky_REALTOR Offline
Mod Squad
Major Contributor

Registered: 11/27/06
Posts: 7685
Loc: PA
So houses that are "open houses" only have a 1% chance of selling? LOL. Nonsense.

You imply with your comment that those who have open houses are ONLY relying on the open house to sell the property. Very misleading. This is the same comments put out by agents who don't want to be bothered with open houses and it tries to make their laziness sound noble. rockon

I am very upfront with sellers and tell them we have open houses to - DUH! Find BUYERS FOR OUR LISTINGS! Like, isn't that what we're supposed to be DOING? ROFL. It's just ONE PART of our overall plan...not the ONLY plan. I explain that our agents meet buyers at our open houses - and they just might meet the buyer for YOUR house at an open house. If they don't want an open house they don't have to have one but hey.

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#376361 - 05/20/11 11:07 AM Re: What marketing, beyond the MLS listing, really works? [Re: Perky_REALTOR]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
perky, not having open houses is lazy?

hahahaha.. first of all you are calling the national association of realtors a bunch of liars..maybe they are..
its on nar website..less than 1% of homes are sold at open houses..
what does your studies show...?
2. Doing open houses is hard work??
really??
no wonder this business has a 80% failure rate in the first 2 years..
80% FAILURE rate..and this is because most agents are taught
do open houses
do uptime
business will come..
Thats a recipe for disaster,..maybe back in the days this worked..it doesnt now..
open house are not proactive marketing...its reactive marketing..
i've always grossed over $200,000 per year in commissions
no open houses EVER!! NOPe..Not even one..
No floor time EVER!!! Nope not 1 hour

Why??
When I first got in this business full time in 2007
My broker said I must do uptime and open houses to be successful..
but I noticed NONE of the top producers did floor time or open houses..
I begged one of the top producers to tell me why theyt didnt..
they took me under the wing and said dont listen to our idiot broker who hasnt sold a home in years..
then they taught me the real way..
LEAD GENERATION..GENERATE LEADS..CONVERT THE LEADS..To CLIENTS
3 simple steps..

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#376387 - 05/20/11 02:36 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
by the way since i MISTAKENLY..built a 95% internet based buyer business..

I have been to countless open houses..
I always love an respect my colleagues and ask them questions ..
like getting any activity..
are you generating any leads (takes peek at sign in sheet)
ever sell a home off thiese open houses?

generally they are truthful..
they have been there 4 hours for what?

if open houses were effective..every fsbo wouldnt need a realtor..
in fact I call fsbos every monday.."just to check-in"
to see how they "open houses" went..

this is a wonderful technique because As USUAL..Epic FAIL...

its an innocent conversation..

soooo mr seller how did your open house go?
any activity?
any offers?
any "REAL" QUALIFIED BUYERS"(not nosy neighbors, or random bums off street, or at worse criminals casing thier home!
ouch!

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#376388 - 05/20/11 03:01 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
Andy Perkins Offline
Member

Registered: 05/14/10
Posts: 300
Loc: Los Angeles
I think the N.A.R.'s figure was based on 1% of buyers reporting that their *FIRST* exposure to the property was an open house.

That doesn't mean the folks who see the house online, see there's an open house, and then visit the property that weekend get no use out of an open house.

Anecdotally, I'm in escrow on a place right now where the buyers live down the street and wandered into the open house one day. The house had been on the market for many months, and my buyers had no plans to move--but the open house sold them on this particular house. This is definitely the exception rather than the norm, but is at least one example of how and when it can work. (BTW, this is a $700k listing, so in this case I think the listing agent's time truly did pay off.)

Obviously the bread is buttered on both sides for us agents. Sure there is a benefit in getting potential leads, but maybe--just maybe--we'll discover ourselves selling the property to someone who wanders through the open house (whether we know it or not).

But there's another very strong reason for doing open houses: It's one of the most tangible ways to show you're sellers that you're actually doing something to sell the place. Sellers don't see all the behind-the-scenes stuff we do; the astute ones have a pretty good idea what all that involves, but many just assume we've put the place on the MLS and are sitting in our plush offices waiting for the offers to come in.

Showing your clients that selling their house is important enough that you're willing to spend your Sunday afternoons there has a big psychological impact, even if it really only increases the likelihood of selling their house by 5% or some marginally small number. Sellers STILL want to see some sort of evidence that you're trying to reach that extra few percent of people.

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#376394 - 05/20/11 04:07 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
yes open house are great to placate..the seller..
just as someone mentioned before..
just like home magazine ads, doing newspaper ads
and countless other least effective stuff..
hey if open houses work then so be it..
i question the effectiveness of it..
fsbo's in my area hold open houses all the time..
crickets...and thank god for that..
i'd rather spend my time being proactive..
thats just me..
all the realtors in my office sit open houses..
but yet most of them make no money..
how could that be?

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#376396 - 05/20/11 04:10 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
in fact here is a common thread with the least productive agents in my office
1.social media freaks
2.blogging freaks
3.open house freaks
4. floor time freaks

Everytime I come to the office thier face is in the computer..
they complain
its the market, its the economy

nope its the reactive way that they are taught to do business..

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#376402 - 05/20/11 04:39 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
I've gotten at least 10 listings over the past 2 years in my farms as a result of holding open houses. All of these houses are over $450,000. Open houses are a key component of farming.

Meanwhile I had a listing on this townhouse for the past 30 days. One person showed up to the open house. No other showings or interest. The person returned with their agent on Tuesday. I am in contract today on their townhouse. They are now $600,000 buyers who are going to purchase Toll Brothers giving me 3% plus a $2,500 bonus.

And oh yeah, where did I meet these seller-buyers? At an open house in my farm last month! We talked, my listings were no good for them. I left the open house at 4PM and convinced them to look at another listing in the neighborhood. That house was also no good. By then the rapport was cooking and I explained what I would do for them as a buyers agent. The next day the e-mail arrived: We want to use you to list our townhouse and have you represent us for our purchase.

So open houses are pure Gold for an agent that knows what to do with them. I have custom open house signs made that are big, bright and plastered with my face. Pretty much every weekend, those signs are all over my farm with my face looking at everyone who passes by. Over, and over, and over. Who do you think gets called when it is time to list? "That face that we see every weekend", that's who.

Don't judge an open house by the agents who mishandle their potential.



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#376406 - 05/20/11 04:53 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
VABroker Offline
Veteran Member

Registered: 11/02/10
Posts: 848
Loc: Virginia
I'm in agreement with the lousy 1% (or less) success for open houses and yes, I tell my sellers that 99% of the time, the buyer will NOT come walking through the door for one, and, that it is the agent who benefits from the open house as they've found a pool of potential buyers for other homes, and, most importantly, do you REALLY want strangers coming through your home, unscrutinized, possibly unqualified, and possibly just looking to see what they can come back to break in and steal later? THAT'S the REAL reason I discourage them from an open house. I tell the sellers that even I, myself, would NEVER have an open house on my own home. It is my personal space not a White House tour. I don't want those kinds of people in my home - I don't want that kind of trouble because it CAN happen and HAS happened. It ain't worth any kind of sale to the seller.

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#376408 - 05/20/11 04:56 PM Re: What marketing, beyond the MLS listing, really works? [Re: VABroker]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Originally Posted By: VABroker
I'm in agreement with the lousy 1% (or less) success for open houses and yes, I tell my sellers that 99% of the time, the buyer will NOT come walking through the door for one, and, that it is the agent who benefits from the open house as they've found a pool of potential buyers for other homes, and, most importantly, do you REALLY want strangers coming through your home, unscrutinized, possibly unqualified, and possibly just looking to see what they can come back to break in and steal later? THAT'S the REAL reason I discourage them from an open house. I tell the sellers that even I, myself, would NEVER have an open house on my own home. It is my personal space not a White House tour. I don't want those kinds of people in my home - I don't want that kind of trouble because it CAN happen and HAS happened. It ain't worth any kind of sale to the seller.


This post is inane paranoid drivel. There is no accurate way to say it more politely.



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#376409 - 05/20/11 05:02 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
VABroker Offline
Veteran Member

Registered: 11/02/10
Posts: 848
Loc: Virginia
And, I have to, oh, just have to say, that many times I receive emails for "what REALLY works" in real estate and they'll name an agent who's been VERY successful with the program that's being laid out before me. Do you know I've googled those agents (who appear to be real - at least on the internet) and only 1 has replied to me, and she's still in the testing phase of "does this program REALLY work.

Now, I always contact agents who are out of my MLS jurisdiction and usually on the other side of the US so there's no fear of competition in telling me if a program works, but they still don't reply. Wouldn't you respond if I'm on the East coast and you're on the West coast and I'm NEVER going to be a threat in competing for local business? I certainly would - anyone from the Rocky Mountains and westward can email me with no fear -but they don't, so they probably don't really exist.

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#376413 - 05/20/11 05:38 PM Re: What marketing, beyond the MLS listing, really works? [Re: VABroker]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
yeah, navarac..
im skeptical of anything you say bro..
because the fact you
hide your production
you hide behind your fakename
you claim to have all these secrets'
everything you say works so well that you make millions off
no top producing agent i know waste any time on..

you advocate open houses?
you advocate videos and blogging?

the only thing that i've ever seen you advocate the is a top producer activity..
direct mail to fsbo and expireds...

i mean at this point navarac you have zero credibility

i post from my real name..
i share my results..real world results..not lala theory..

at least say how many house you sell per year..
with these "top secret methods"

cmon bro...

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#376416 - 05/20/11 05:55 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
edited...


Edited by lindenmoe (05/20/11 11:21 PM)

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#376419 - 05/20/11 06:03 PM Re: What marketing, beyond the MLS listing, really works? [Re: navarac]
NJCanuck Offline
Member

Registered: 04/01/11
Posts: 263
Loc: GTA, Ontario
Originally Posted By: navarac
every weekend, those signs are all over my farm with my face looking at everyone who passes by. Over, and over, and over. Who do you think gets called when it is time to list? "That face that we see every weekend", that's who.

Don't judge an open house by the agents who mishandle their potential.



navarac, do you do all your open houses yourself or get agents from your office to handle them? if you do them yourself, then you'd be very limited to their number and if someone else handles them, you'd have no control over how they're handled...

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#376420 - 05/20/11 06:12 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
Perky_REALTOR Offline
Mod Squad
Major Contributor

Registered: 11/27/06
Posts: 7685
Loc: PA
Whatever LindenMoe, you believe what you want, I know what I say. I am a success because I work social media, I blog, I do open houses. What I don't understand is the "the only real way to do it is to do it my way, everything else is lame" attitude. What works for you, works for you! Awesome. Bully for you! Good for you! What works for me, works for me VERY well.

Feel free to call my broker and ask him. My brokerage phone number is on my website.

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#376430 - 05/20/11 06:47 PM Re: What marketing, beyond the MLS listing, really works? [Re: Perky_REALTOR]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
perky, no disrepect to you..
if it works work it!


Edited by lindenmoe (05/20/11 11:15 PM)

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#376431 - 05/20/11 06:55 PM Re: What marketing, beyond the MLS listing, really works? [Re: Perky_REALTOR]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
i just always try to see what activities lead to income...

im always eager to learn and implement...

by the way
very impressed by your internet prescence,..(NO sacarsm)
13,198 backlinks huh?
thats sincerely impressive..as a fellow internet geek..


Edited by lindenmoe (05/20/11 11:17 PM)

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#376433 - 05/20/11 07:31 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
Perky_REALTOR Offline
Mod Squad
Major Contributor

Registered: 11/27/06
Posts: 7685
Loc: PA
Let me put it this way. Income is relative based on your market. The average sales price in my market is under $200,000.

[edited content]

This year may not be as productive financially because I have scaled back a little and actually have teamed up with another agent for certain listings. I scaled back because last year I spent less time with my family than I would like, and my family comes first. I'm changing my game plan a little which means I may not earn as much this year but by next year I should be back in the top of my game again.

Again, I'm not spouting off, and I believe what navarac says because I do only a part of what he says he does and I do very well. I'd be earning well over six figures if the average price in my market was higher...but hey. My last sale was a 25,000 mobile home...rofl...today I listed a half million dollar lakefront...what----eva! LOL


Edited by Perky_REALTOR (05/20/11 09:28 PM)
Edit Reason: removing info

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#376434 - 05/20/11 07:35 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
Perky_REALTOR Offline
Mod Squad
Major Contributor

Registered: 11/27/06
Posts: 7685
Loc: PA
^speaking of referrals, this year I've already referred out at least 750,000 of sales, maybe more; some have closed, some are still actively looking/working with the agent who I referred to.

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#376438 - 05/20/11 07:49 PM Re: What marketing, beyond the MLS listing, really works? [Re: Perky_REALTOR]
Perky_REALTOR Offline
Mod Squad
Major Contributor

Registered: 11/27/06
Posts: 7685
Loc: PA
hopefully you discredit lucky too along with navarac because he doesn't say who he is either.

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#376440 - 05/20/11 08:30 PM Re: What marketing, beyond the MLS listing, really works? [Re: navarac]
VABroker Offline
Veteran Member

Registered: 11/02/10
Posts: 848
Loc: Virginia
Navarac confuses paranoia with being cautious. I live in a gun-toting State (of which I'm PROUD of that right) and I carry a nice revolver EVERYWHERE. I LOVE it when one of my clients is also a gun-totin' gun-supporter. Yeah, we protect our rights and our valuables. Living in the outskirts of a large metropolitan area, those thugs keeping drifting our way.

It's the uwary, the person who thinks and BELIEVES the police and sheriffs are there to protect you (hahaha) - they're the clean up crew you moron.

I don't GO to New Jersey sweetie...and there's a reason for that!

I'm dropping out of this thread b/c I'm frankly tired of reading navarac's dribble. We all can post $$$$ and 1,000's of sales on these threads and there's no proof, absolutely no proof that any of it is true.

Why do you think I carry a gun? Because I'm poor? Get a life b/c I'm not impressed.

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#376442 - 05/20/11 08:46 PM Re: What marketing, beyond the MLS listing, really works? [Re: VABroker]
DerrickTeam Offline
Member

Registered: 11/04/09
Posts: 103
Loc: Indy Metro West
I side with Perky. Do what works for you. OH are a great way to connect with the community. Annoying cold calls may make money but I want to enjoy what I do for a living...and have people like me... smile
_________________________
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www.HCClassic.com Hendricks County Classic Homes
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#376444 - 05/20/11 09:27 PM Re: What marketing, beyond the MLS listing, really works? [Re: DerrickTeam]
Perky_REALTOR Offline
Mod Squad
Major Contributor

Registered: 11/27/06
Posts: 7685
Loc: PA
As I said, you can call my broker tomorrow. I don't care if you believe me or not.

Anyway, I am going to remove the content from my previous post. Anyone who wants to see my numbers can PM me and I'll email the statistics to them.

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#376446 - 05/20/11 09:43 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey

Content removed. It was funny stuff but it had to go...


Edited by navarac (05/20/11 11:17 PM)
Edit Reason: Terms of Truce

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#376447 - 05/20/11 09:56 PM Re: What marketing, beyond the MLS listing, really works? [Re: navarac]
Hunter 308 Offline
Veteran Member

Registered: 07/22/10
Posts: 948
Loc: Canada
Linden,

Pay no attention to this diatribe, you are being drawn
into a fight you cant win. The powers that be on this forum
hate sales people who make their sales calls.


Hunter.




Edited by Hunter 30-06 (05/20/11 10:26 PM)

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#376448 - 05/20/11 09:59 PM Re: What marketing, beyond the MLS listing, really works? [Re: NJCanuck]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Originally Posted By: NJCanuck
Originally Posted By: navarac
every weekend, those signs are all over my farm with my face looking at everyone who passes by. Over, and over, and over. Who do you think gets called when it is time to list? "That face that we see every weekend", that's who.

Don't judge an open house by the agents who mishandle their potential.



navarac, do you do all your open houses yourself or get agents from your office to handle them? if you do them yourself, then you'd be very limited to their number and if someone else handles them, you'd have no control over how they're handled...


It all depends on the weekend and the location. I actually can do 2 open houses on one Sunday, and 4 on a weekend all by myself. How? By scheduling the first from 12-2 and the second from 2:30-4:30. It's a little tricky with the signs, but I get it done.

I tend to personally do the open houses in my farms, and give other agents in the office the rest. However, right now, I do have 4 listings in my main farm, and 2 listings in another farm, so I have been giving out some of them at times. Actually I don't give them out. I pay agents in the office $50 to do an open house for me, and they keep any buyers they can convert all to themselves. I would not abuse a rookie by not paying them a little something - their time on the weekend is valuable. However, one rule, if a neighbor in the farm comes in and wants to list, that's mine, period.

I also require the WEP code for the router of anyone who lists with me. That way I can entertain myself or get work done at the open house on my laptop.

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#376450 - 05/20/11 10:10 PM Re: What marketing, beyond the MLS listing, really works? [Re: navarac]
NJCanuck Offline
Member

Registered: 04/01/11
Posts: 263
Loc: GTA, Ontario
Originally Posted By: navarac

I also require the WEP code for the router of anyone who lists with me. That way I can entertain myself or get work done at the open house on my laptop.


you're kidding, right? you could just get a wireless stick...

are lots of agents interested in getting $25/hour with no possibility of listing leads?

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#376452 - 05/20/11 10:31 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
ok :-) now the kjiddie gloves are off

navarac, everyone thinks youyr a loser..period.
I said that some of my techniques stopped working and my income dropped..

that being said..since i dont hide behind a skirt..

what technology you posess..your a joke..

Im a real person.and have a awesome life...

check out my real life..your a ghost..bwahahahaha

facebook.com/linden.moe
twitter.com/lindenmoe
facebook.com/toptenteam my fan page has over 1900 fans
yours ?? oh you dont exist...
lindenmoe.com
bestbuysinnj.com
youtube.com/lindenmoe
mlsaccessfree.com
njforeclosurehomes.com
hudsoncountyrealestatechat.com

Im still made over 100k already this year just off my websites..

I hang with heavy hitters so in my circle im the lowest earner

the real prospectors in my circle make 500k to 1 million..


im young and check out my crib, my hot russian girlfriend
my trips to vegas.my clubbing .all that on facebook

friend me bruh.. :-)Linden moe

perky i will refrain from coming atcha..you seem decent..

navarac..so far has proven to be a jerk,..

is he a real person? i dont know??

at least i can google karen rice and see your real..
except ya might want to do reputation management..seo..
because somebody is bad mouthing you on page 1 of..
"karen rice realtor" google results..

like I said Im not hiding..as far as being miserable..hahaha..
check out my REAL life on fb..Linden Moe

its linden moe..
say hi to my 1200 plus friends
my 1900 plus fans on my fan page
and see over 500 pics of what my life is like..the real me :-)

all of my sites are above ..google me
go ahead its ok..linden moe

and perky is navarac is sooo great..
how come in every thread people are calling him a jerk?
how come you yourself had to put on your mod hat and say enough..

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#376453 - 05/20/11 10:40 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
navarac,

apologized for outburst


Edited by lindenmoe (05/20/11 11:13 PM)

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#376454 - 05/20/11 10:43 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Content removed. It was funny stuff but it had to go...


Edited by navarac (05/20/11 11:18 PM)
Edit Reason: Terms of truce

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#376455 - 05/20/11 10:47 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
I honestly apologize,..for dishonering the others in this thread..


Edited by lindenmoe (05/20/11 11:11 PM)

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#376457 - 05/20/11 10:51 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Content removed. It was funny stuff but it had to go...


Edited by navarac (05/20/11 11:21 PM)
Edit Reason: Terms of truce

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#376458 - 05/20/11 10:53 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city

I was out of line...it was funny stuff..hopefully one day me and navarac can hang out..jersey :-)

different techniques is what makes our industry beatiful...


Edited by lindenmoe (05/20/11 11:23 PM)

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#376460 - 05/20/11 10:55 PM Re: What marketing, beyond the MLS listing, really works? [Re: navarac]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
edited,.he was a true gentlemen and agreed to give me a pass...


Edited by lindenmoe (05/20/11 11:27 PM)

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#376461 - 05/20/11 10:58 PM Re: What marketing, beyond the MLS listing, really works? [Re: navarac]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
I m young and smart enough to always be listening and learning
you sharing ...im down to listen...


Edited by lindenmoe (05/20/11 11:30 PM)

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#376462 - 05/20/11 11:04 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Content removed. It was funny stuff but it had to go...


Edited by navarac (05/20/11 11:20 PM)
Edit Reason: Terms of truce

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#376463 - 05/20/11 11:10 PM Re: What marketing, beyond the MLS listing, really works? [Re: navarac]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
sound advice and will do soo,..

I am posting under my name and acting out of hand...

I should know better..especially on the seo..ramifications of
posting under my name..

had a homer simpson..DOH! moment..

im also on all those sites if you ever want connect..
trulia.com/lindenmoe
activerain.com/lindenmoe
zillow.com/lindenmoe
biggerpockets.com/lindenmoe
linkedin.com/lindenmoe



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#376466 - 05/20/11 11:25 PM Re: What marketing, beyond the MLS listing, really works? [Re: Hunter 308]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
Navarac,

was 100% accurate and correct and I did correct it..

again sorry for the outburst..

looking forward to sharing...

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#376467 - 05/20/11 11:25 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
I removed everything I could, since it references you by name in the quotes. Perky, anyway you could just delete this thread or at least any posts by LM or myself? We were playing but things got a little crazy and I don't want LM's rep to take a hit on search engines.

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#376468 - 05/20/11 11:25 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
deepsea Offline
Veteran Member

Registered: 06/14/06
Posts: 607
Loc: Atlanta GA
Well I am glad I got to read this before everyone turned in to a bunch of weenies and started removing their posts.


Edited by deepsea (05/20/11 11:29 PM)

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#376471 - 05/20/11 11:29 PM Re: What marketing, beyond the MLS listing, really works? [Re: deepsea]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
lol at deepsea,..

I have to admit Navarac actually looked out for me..

I got schooled..:-)

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#376473 - 05/20/11 11:33 PM Re: What marketing, beyond the MLS listing, really works? [Re: navarac]
Hunter 308 Offline
Veteran Member

Registered: 07/22/10
Posts: 948
Loc: Canada
Originally Posted By: navarac
I removed everything I could, since it references you by name in the quotes. Perky, anyway you could just delete this thread or at least any posts by LM or myself? We were playing but things got a little crazy and I don't want LM's rep to take a hit on search engines.



I was riding you a bit. (From Nanny).



This guy sounds very guilty, the universe will take
care of him and he will suffer accordingly.


Edited by Hunter 30-06 (05/20/11 11:43 PM)

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#376474 - 05/20/11 11:34 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
deepsea Offline
Veteran Member

Registered: 06/14/06
Posts: 607
Loc: Atlanta GA
Actually that little bruhaha gave me a new respect for Navarac. Maybe the world is ending today, one of the six signs of the apocalypse is "when Navarac gives tips to succeed".

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#376475 - 05/20/11 11:37 PM Re: What marketing, beyond the MLS listing, really works? [Re: Hunter 308]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
i indeed too have a new respect for navarac..
he just likes to have fun..and i got all uptight..lol

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#376476 - 05/20/11 11:40 PM Re: What marketing, beyond the MLS listing, really works? [Re: NJCanuck]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Originally Posted By: NJCanuck
Originally Posted By: navarac

I also require the WEP code for the router of anyone who lists with me. That way I can entertain myself or get work done at the open house on my laptop.


you're kidding, right? you could just get a wireless stick...

are lots of agents interested in getting $25/hour with no possibility of listing leads?


1) Too slow. Maybe when 4G coverage is ubiquitous I'll try it again. For now I prefer to hook up to their network.

2) Yes. Most rookies are happy to do one of my open houses for free to work on getting buyers in the $500,000 plus range. I throw in the $50 as a token of my appreciation. Oh and incidentally I deduct it off my taxes. Most of the leads are buyer leads in an open house anyway. The listing leads usually don't show up in person, they usually call me due to my saturation exposure. But should one show up, it's mine, and the agents are fine with that since they know it in advance and know how much money I spend on my farms.

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#376477 - 05/20/11 11:44 PM Re: What marketing, beyond the MLS listing, really works? [Re: navarac]
NJCanuck Offline
Member

Registered: 04/01/11
Posts: 263
Loc: GTA, Ontario
navarac, while you're feeling so generous today, do you have any tips on how one would choose a farm? blush

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#376479 - 05/20/11 11:52 PM Re: What marketing, beyond the MLS listing, really works? [Re: NJCanuck]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Yes, lots of them. PM me, I will only reveal if you give me proof of Canadian citizenship and agree never to move to New Jersey.

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#376480 - 05/20/11 11:54 PM Re: What marketing, beyond the MLS listing, really works? [Re: navarac]
NJCanuck Offline
Member

Registered: 04/01/11
Posts: 263
Loc: GTA, Ontario
Originally Posted By: navarac
Yes, lots of them. PM me, I will only reveal if you give me proof of Canadian citizenship and agree never to move to New Jersey.




PM me, and I'll see what I can do for proof, alright? wink


Edited by NJCanuck (05/21/11 12:25 AM)

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#376481 - 05/20/11 11:54 PM Re: What marketing, beyond the MLS listing, really works? [Re: Hunter 308]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Originally Posted By: Hunter 30-06
Originally Posted By: deepsea
Actually that little bruhaha gave me a new respect for Navarac



Me too, he beats a person over the head and then apologizes
out of guilt. As we all know he is not on medication and would make a wonderful moderator for this forum.


Hunter do you have any brothers or sisters? It doesn't sound like it.

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#376482 - 05/21/11 12:02 AM Re: What marketing, beyond the MLS listing, really works? [Re: navarac]
Hunter 308 Offline
Veteran Member

Registered: 07/22/10
Posts: 948
Loc: Canada
Your thoughts are always a delight, refeshing and enteraining.

Thank you for your humour and more importantly
your deep wisdom.


Edited by Hunter 30-06 (05/21/11 12:10 AM)

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#376487 - 05/21/11 01:29 AM Re: What marketing, beyond the MLS listing, really works? [Re: navarac]
Anyelina Offline
Member

Registered: 11/12/10
Posts: 222
Loc: Miami
Originally Posted By: navarac


It all comes down to 1) being the best, 2) proving how you are the best, 3) communicating how you are the best, and 4) remaining the best through constant innovation and creativity.



And how can I be the best?? pleaseeee!

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#376496 - 05/21/11 09:14 AM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
Perky_REALTOR Offline
Mod Squad
Major Contributor

Registered: 11/27/06
Posts: 7685
Loc: PA
Hunter, you know, if you dislike the moderators of this forum so much, you are free, more than welcome to land elsewhere. I'm still trying to figure out what, exactly, you contribute to this forum.

Navarac does provide helpful information when he has a mind to.

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#376498 - 05/21/11 09:28 AM Re: What marketing, beyond the MLS listing, really works? [Re: Perky_REALTOR]
Hunter 308 Offline
Veteran Member

Registered: 07/22/10
Posts: 948
Loc: Canada
Originally Posted By: Perky_REALTOR


I'm still trying to figure out what, exactly, you contribute to this forum.





Couldn't agree more which is why I asked the Admin guy to
delete all my posts, he refused. You are welcome to remove
them yourself.

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#376499 - 05/21/11 09:43 AM Re: What marketing, beyond the MLS listing, really works? [Re: Hunter 308]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Originally Posted By: Hunter 30-06
Originally Posted By: Perky_REALTOR


I'm still trying to figure out what, exactly, you contribute to this forum.





Couldn't agree more which is why I asked the Admin guy to
delete all my posts, he refused. You are welcome to remove
them yourself.


No, don't just delete them. They can be used for compost.

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#376515 - 05/21/11 12:55 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
bfisher88 Offline
Member

Registered: 05/19/10
Posts: 124
Loc: Park City, UT
Curious as to how you got this number. OSE says 1,300....

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#376531 - 05/21/11 05:58 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
Perky_REALTOR Offline
Mod Squad
Major Contributor

Registered: 11/27/06
Posts: 7685
Loc: PA
Sorry to disappoint Hunter, I do not have time to do that.

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#376532 - 05/21/11 06:01 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
Perky_REALTOR Offline
Mod Squad
Major Contributor

Registered: 11/27/06
Posts: 7685
Loc: PA
Evidently I missed quite a bit of interesting comments. Bummer that I worked all day yesterday, showed property today and had to have a birthday party for my kid (eight days after the fact...lol) frown *pout*

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#376561 - 05/22/11 10:39 AM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
perky and navarac,

this will probably be my last post here,

because of using my real name might cause me a hit on the serps..

and I was foolish enough..to be a real person on here..

I disagree strongly with you guys...

you question the value of Hunter, Lucky, or anybody else

even Jay Kinder, who I also respect and follow..

who I know personally, and has also helped me and other agents out..

They post different techniques to make money for agents..

it may not be
blogging
video marketing
open houses
css, photoshop and all that..

But they do specific steps and post specific things to do..

My internet marketing is done by a website that Jay kinbder reccommended..I've earned 100k this year just from those websites..

That Jay Kinder reccommended,..

If you guys dont like certain parts of real estate marketing fine..

But dont just say hunter, lucky jay kinbder everyone sucks..

unless you guys are gonna say..

Dont do that..Do this..

and then give a specific gameplan..

and say try this..

I believe in marketing driven ..prospectiong enhanced

the gary keller millionaire agent way..Great Read by the way..

in the book shift by gary keller most successful agents now do

prospecting driven..marketing enhanced...

Just remember there is more than 1 ways to skin a cat..thats all

All the best to you guys..I hope you have the best year ever...

Sincerely,

Linden Moe
Bestbuysinnj.com
America Elite Real Estate

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#376574 - 05/22/11 03:14 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
Retsof Yor Offline
Veteran Member

Registered: 12/03/05
Posts: 692
Loc: South Central Kansas
Originally Posted By: lindenmoe
perky and navarac,

Just remember there is more than 1 ways to skin a cat..thats all



Why is it the cat always gets it...whether kicked or skinned? What did the cat ever do to you?
_________________________
Roy J Foster, KS Lic #BR0039462
R J Foster & Assoc., LLC
Cert. A*REO Agent
Cert. FHA Inspector ID G551
Cert. FHA 203K Consultant ID D0631
Cert. FHA LBP Maintenance Supvr ID 7534
Cert. Vendor Resource Management REO Specialist
316-771-7419
http://www.investment-properties.org

"I am only as strong as the coffee I drink and the hairspray I use."

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#376576 - 05/22/11 03:56 PM Re: What marketing, beyond the MLS listing, really works? [Re: Retsof Yor]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
lol, i wanna add im a techo-geek,..

myself and it hurt my production..
iwas busy doing technical stuff and it hurts my production..
the more time i spent on , seo, bloogging, social media etc..
the less time i spent doing real real estate income producing activities..
like on the phone with buyers and sellers
and face to face on appointments with buyers and sellers..

i think we as agents forget the basics of this business..
this is my rifle..
this is a football..

i mean im gratefil for my 1900 fans on my fanpage..
my 1200 plus facebook friends..
the 5000-10000 monthly visitors to my blog
the hundreds of views to my youtube videos

but i cant say that my paychecks come from that..

my paychecks come from lead conversion
on the phone and face to face

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#376580 - 05/22/11 04:39 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
deepsea Offline
Veteran Member

Registered: 06/14/06
Posts: 607
Loc: Atlanta GA
This idea that you have drop off a forum to hide behind a screen name to protect your SEO rankings is a bunch of crap. Here is an earth shattering idea that you should consider. Don't say anything anywhere that you aren't willing to sign your name to. Always assume that the world is listening and speak straight from your heart. If you have to have a dual identity to say what you feel and not have anyone find out who is saying it, maybe you should reconsider what you feel.

I seriously doubt that anyone heard the stupid stuff that was posted at 2:00 am EST on a Friday night and erased 20 minutes later, or that some client who wants to sell a house in Hoboken is going to find it and read it and make a decision based on that. Someone show me a thread from this forum that ranks on the first couple pages of google for any real estate or people search.

The other thing that seems silly is this idea that everyone hates the cold caller door knockers. The truth is that Mike Ferry thrives in a world that puts down the competition, scorns any approach but his and brags about the accomplishments of the superstars.

What people "hate" (too strong a word) actually just "don't like very much" is this idea that this particular prospecting method is the only method that anyone should consider, and that those who have a different approach are stupid or lazy.


Edited by deepsea (05/22/11 06:44 PM)

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#376583 - 05/22/11 05:34 PM Re: What marketing, beyond the MLS listing, really works? [Re: deepsea]
lindenmoe Offline
Veteran Member

Registered: 07/19/10
Posts: 816
Loc: jersey city
deep sea,

after much soul searching and almost going broke in marketing and advertising..

i can 100% say the mike ferry system works..

its very hard work.. and it suck s sometimes..

but for a new agent with no money for marketing, no sphere of influence..not a tech geek

it is 100 percent the best way to go...

its not the only way..to me..of course..but under the newbie
that can quickly go broke and leave the business it is the best approach..

mike ferry is not all about cold calling and door knocking..

in fact he advocates we start calling fsbo and exzpired and doorknocking them first...

thats not cold..those are people who need our help..

if we saw a man drowning..even if he says leave me alone let me die..most of us would not..

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#376592 - 05/22/11 06:42 PM Re: What marketing, beyond the MLS listing, really works? [Re: lindenmoe]
deepsea Offline
Veteran Member

Registered: 06/14/06
Posts: 607
Loc: Atlanta GA
LindenMoe, I understand that for some, the Mike Ferry program works, for certain personality types. But I also think it doesn't work 100% for everyone, even though it works 100% for you.

If you don't believe me Google the bad reputation keywords for Mike Ferry (scam, sucks etc) and you will see a world of people who couldn't get it to work for them and had a gigantic issue cancelling the coaching programs.

So the exuberance you feel is great for you and your fellow personality types, but it isn't necessarily the answer for everyone's approach. I tried it and I did get it to work for me. Other things work as well, and leave me doing things I enjoy more. So I don't do it.

That being said, I would recommend that new or struggling agents try it and see if it works for them, but would caution them not to sign up for non-cancellable coaching until they are sure the cold-calling approach fits with their psyche.

Every approach has some people that knock it out of the park and some that can't make it work.

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#376595 - 05/22/11 07:42 PM Re: What marketing, beyond the MLS listing, really works? [Re: Rush1169]
Doin' bpose Offline
Major Contributor

Registered: 01/26/09
Posts: 2961
Loc: Old Dominion
I heard from an agent Mike Ferry asks you not to consume caffiene. I lost interest at that point.
_________________________
Trust your Maker. Watch your manager.

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#376779 - 05/24/11 01:37 PM Re: What marketing, beyond the MLS listing, really works? [Re: Doin' bpose]
VABroker Offline
Veteran Member

Registered: 11/02/10
Posts: 848
Loc: Virginia
Caffeine - the breakfast of champions. I think it's time for a Dr. Pepper. Thanks for reminding me.

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