Isn't your Friend's suggestion the equivalent of trying to price the property properly at the time it's listed ?
That's the Old Fashioned way, and the BPO you speak of is your own CMA to make sure you can make it move at that price.
Sounds good to me.
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Dale C. Hittle of GOLDEN RULE PROPERTIES in Glover, Vermont
Where We're Always Striving To Put Together "THE FAIR DEAL"