I am noticing that the general public thinks that an agent puts their home/condo on the MLS and that is it.

What can an agent do to further market the property and change the public perception of what they do.

Most agents do nothing more then put it on the MLS and throw a sign in the yard. And many agents put it on the MLS badly. Like without pictures. I'm never sure how an agent can get away with that. Don't sellers even check up on if their agent is doing anything?

Ive been in the real estate industry for over 20 years. Ive been an agent for 10 years. Owned a mortgage company for 8 yrs, held an appraisers license and inspectors lic as well.All during that time ive also been an investor, buying and selling in 3 states. The key to my success even during rough economical times is understanding the marketplace from a price point perspective and more importantly knowing how to attract the buyers get them the information non intrusively but expeditiously. No one want to be sold and they want the information right now....

We live in an age where technology is moving at the speed of light. If you can just stay one step ahead of the curve, you can succeed. I studied the marketing trends and followed what the big companies were doing. You cant wait till everyone else is doing it, Its too late then..I was utilizing the internet before it was popular, I used Facebook, Blogs, Forums, websites before people actually thought it could work. Any way to stay connected and give my clients good service quickly. I usually dont share my techniques, but i now feel the more i share the more I win. And 90% of the folks will still wait until the opportunity passes by they catch on. 10% will catch that wave.

I say all that to say.... In studying todays marketing trends and Ive caught the next big wave. Its Mobile Marketing. If you look around, the smart phone has become an extension our our arms. Its where people eyes are right now. Text messaging has become the #1 way to comunicate in the world right now. 96% of text are opened, 86% of those are opened in the first hour. Google,Facebook, Microsoft just spent billions to acquire mobile marketing platforms. Just look around...... Imagine a couple drive up to your listing and read the for sale sign .. It say TEXT Smith St to 90210..... Instantaneously upon sending the request they get a text message with Selling price, Link to a virtual tour, Pictures and your mobile business card. On the flip side you have their phone number, what type of house they are interested in and the price point. you didnt have to put out a single flyer that you dont know who is taking , you didnt have to run and go open door for them, And now you can update them on any other properties you have and changes in the one they inquired about... This is so amazing it has taken my business to a whole new level. People say oh the market is soo bad... For me the market is fantastic.... Read my blog to get more info on how you can succeed as well....