How correct is this information?
The only reason I ask is because in a thread by Doug (who appears knowledgeable), he almost makes it seem like SEO for real estate is a waste and his real estate blog reflects the same view points.
Granted this info is a few years old, but I'm curious how much is correct.http://www.agentsonline.net/forums/ubbth...html#Post197351
I don't consider SEO a waste of time although the way many approach SEO results in their efforts being a waste of time
The thread in question is a couple of years old and the discussion revolved around Google discounting their Page Rank on blog posts, subpages, etc. - That is still the case however we don't attach the same importance to Page Rank as we once did. ("we" being many long-time practitioners who are working to improve search engine ranking)
Google continues to make changes in an effort to discount the value of links that are obtained in the usual manner and one does have to be vigilant to make sure that the links they are acquiring are of some value.
In my business, I have all of my clients forward any link exchange requests they receive to me for approval. I probably only approve 5% of the requests - the rest are of no value. So if a person has been trading links for a few years as a primary method of increasing their rankings and 95% of the exchanges are worthless - for them SEO has been a waste of time.
I have a couple of posts in another thread that you may find helpful - http://www.agentsonline.net/forums/ubbthreads.php/topics/362055/Re_How_To_Increase_Website_Tra.html
My business provides websites that are managed for the Realtor, search engine friendly, and some SEO is included. The included SEO (site optimization and a number of good links that I can control) is usually sufficient for smaller markets but increasingly not for larger markets because of Google's link-discounting. More links are needed and the only way to really get those links nowadays is for the REALTOR to be active on the Internet. Passivity just will not cut it anymore in larger markets.
By being "active on the Internet" I mean being active in forums, social media, and blogging. If one is really ambitious, adding some guest blogging (article writing) and commenting on other blogs will enhance the effort.
Of course one has to make sure that all of this is done where the efforts will be rewarded and that means you need to be able to assess the value of the links you will be receiving - are they "no followed" or are the links rewritten to count clicks etc.? This forum allows you to receive value when you create a link back to your website. Many do not - you need to know where you should be spending your time.
Not all of the value in being active on the Internet is from links and increased website ranking. The content you are creating in this forum and in blogs can lead to referrals and to prospective clients contacting you. If you create a fan page on Facebook it will show up when someone is searching Facebook for real estate in your area and that will bring business.
Search engines are now assessing and giving value to links and discussion in social media like Facebook and Twitter in new ways so even if a link can't be followed and benefit your website ranking in the way we have come to expect - there can still be value. Just the fact the your site is being talked about (by others - not by you) can make it more valuable in the eyes of search engines.
The Internet has changed and Realtors need to adapt and become more active if they want to hold on to the net success they have had in the past. Those who are new to this internet promotion stuff need to know that you will have to be a lot more involved than would have been the case just a couple of years ago.