Good points all around. SEO and content marketing are very useful, but as noted, they are extraordinarily time consuming and require expertise. Take a look at the top 100 agents in the U.S. Most of them do little to no SEO.
The question is how is your time best spent? You can absolutely write some terrific articles and content that drives ranking positions and great search volume over time. If you are truly dedicated to the process, it's fantastic. But by dedicated, I mean years worth of work.
On the flip side, if you spend the same 10 hours a week that you would on content creation and link building and focus on hustling, networking and social activities, you will drive in much more business immediately.
Hats off to the dedicated few who are building great brands online. Very smart.
Just don't forget that SEO and content creation always run a distant second to old fashioned/personal relationship building. That's your real brand.
Edited by Lairzz (07/27/16 12:27 AM)