If you live in an area where winter does not make a major impact to your every day life, then maybe I should move there too. If you live in a place where winter is gloomy, cold, reduced daylight hours - I can go on and on and on... - then selling homes requires different strategies.
Here are some tips of what you can do to sell homes in winter.
1. Give a warm welcome. Make the temperature comfortable inside the home; in fact, make it so comfortable that the home shoppers don't want to go back outside! Turn on the lights and make the house bright. Light the fireplace too, if there is one and only if it is safe when left unattended. I read somewhere that you can even serve hot drinks and snacks.
2. Create a great first impression. Although this is necessary regardless of the season, it can give you an extra edge during the winter season. Clear the snow and ice. Fix the windows so there's no draft. Play soft music in the background and make the home feel as comfortable as possible. How about some winter decorations? Maybe a few paintings of snowy scenes or fireplaces?
Just some thoughts.