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#359863 - 12/08/10 03:23 AM Door knocking 101
droll Offline
Member

Registered: 07/18/09
Posts: 191
Loc: Shreveport, LA.
A very successful agent in our office was giving "success" tips at our sales meeting, and said that to be a top agent, you HAVE to door knock. This agent does the marketing, the internet, and the old school door knocking combined.

I am certainly not doubting the fact that the process does work for many agents, but you absolutely HAVE TO to be successful? I wouldn't even think most door knockers believe that ALL successful agents knock doors.

Opinions welcome!

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#359866 - 12/08/10 03:40 AM Re: Door knocking 101 [Re: droll]
Doin' bpose Offline
Major Contributor

Registered: 01/27/09
Posts: 3349
Loc: Old Dominion
I disagree 97%. Theree is no 'have to' in this business, even for success. In my area virtually no one door knocks.


Edited by Doin' bpose (12/08/10 03:52 AM)
_________________________
I can't. I'm going camping.

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#359867 - 12/08/10 03:46 AM Re: Door knocking 101 [Re: Doin' bpose]
mn-houses Offline
Member

Registered: 11/22/10
Posts: 47
Loc: St. Paul, MN
Everyone's definition of success is different. Personally, I don't enjoy door knocking. So if I'm not enjoying it, this will likely come through in my delivery and will significantly reduce my converion rate. This all may have something to do with how much my wife dislikes when solicitors knock on our door. I don't want to be "that solicitor". lol...

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#359884 - 12/08/10 05:52 AM Re: Door knocking 101 [Re: droll]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Absolutely not. NONE of the top agents in my area would be caught dead door knocking. There is a certain group of door-knocking devotees who treat it as a religion and believe that collecting bad leads is the goal of real estate. As opposed to providing top notch service that will get you all the business you will ever be able to handle.

These devotees are also typically the gullible types who attend Tony Robbins and Craig Proctor and love to compare notes on how many "leads" they collect and how many "millions" they are making. They also usually are suckers for motivational gurus, vegetarianism, bowel cleansing, and other silly fad-forms of "self-improvement".

The bottom line is you NEVER, EVER, have to knock on doors to be a top-of-the-line real estate agent. In fact, I would argue that the act of cold door knocking automatically relegates you to a very low status in the real estate world. Similar to a vacuum cleaner salesmen, ambulance chaser, rug merchant, you get the picture.

So do not trouble yourself over this in any way. Be a fantastic, high-performance agent, get your clients from the web (it is 2010 after all), and from high tech prospecting and farming (the methods are out there, and they work amazingly well). You never have to do a bad Willy Loman impression to be a great and well-paid agent.

Good luck!



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#359888 - 12/08/10 11:21 AM Re: Door knocking 101 [Re: navarac]
Hunter 308 Offline
Veteran Member

Registered: 07/23/10
Posts: 1030
Loc: Canada
Must do a good job?

Sold a professional engineer his home and a investment property a couple years ago. The investment property needed major work (he knew this before buying), he called me every week to come by and advise him on the project, I did this. Client then buys a 35' sail boat in the states and asks me to help him sail it up to Canada, I have lots and lots of sailing experience, I agree. Second day at sea his diesel engine overheats I replace the water pump for him while in a confused sea (not easy), he bought the boat because the owner had spent 15k on a new diesel engine. Third day out the gear linkage comes apart(no transmission) yep I fix it. He joins a Yacht club in Toronto and invites me down every weekend to sail and attend the Yacht club diners/events. He thinks I'm his sailing buddy/hero.(He is afraid to take his big boat out by himself and if it breaks I'm the guy that can fix it, I helped a friend build a 37' Schooner, I know a fair amount) I meet many people, many call me when a home sells on their street or to invite my wife and I over for a drink/diner.(I have too many friends already) Never do a single deal over a three year period as a result of this client and his wealthy Yacht club friends.

If I had invested this time into prospecting I would have sold homes, Navarek says "good luck" I say work hard on you business and don't hang out at Yacht Clubs. Go and sail with your own tribe and enjoy yourself.


Why does Craig Proctor E-mail me each day?, I told him I'm not a homo sexual and yet he keeps trying. He has to learn that No means No.



Edited by Hunter12 (12/08/10 12:40 PM)

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#359905 - 12/08/10 03:56 PM Re: Door knocking 101 [Re: Hunter 308]
Kjmendy Offline
Veteran Member

Registered: 05/17/10
Posts: 935
Loc: London, Ontario
I think you have to figure out what works for you in this industry. There are many different ways to get leads and all of them can work. The important thing is to figure out what works for you then do it.

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#359907 - 12/08/10 04:02 PM Re: Door knocking 101 [Re: Hunter 308]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Originally Posted By: Hunter12
Must do a good job?

Sold a professional engineer his home and a investment property a couple years ago. The investment property needed major work (he knew this before buying), he called me every week to come by and advise him on the project, I did this. Client then buys a 35' sail boat in the states and asks me to help him sail it up to Canada, I have lots and lots of sailing experience, I agree. Second day at sea his diesel engine overheats I replace the water pump for him while in a confused sea (not easy), he bought the boat because the owner had spent 15k on a new diesel engine. Third day out the gear linkage comes apart(no transmission) yep I fix it. He joins a Yacht club in Toronto and invites me down every weekend to sail and attend the Yacht club diners/events. He thinks I'm his sailing buddy/hero.(He is afraid to take his big boat out by himself and if it breaks I'm the guy that can fix it, I helped a friend build a 37' Schooner, I know a fair amount) I meet many people, many call me when a home sells on their street or to invite my wife and I over for a drink/diner.(I have too many friends already) Never do a single deal over a three year period as a result of this client and his wealthy Yacht club friends.

If I had invested this time into prospecting I would have sold homes, Navarek says "good luck" I say work hard on you business and don't hang out at Yacht Clubs. Go and sail with your own tribe and enjoy yourself.


Why does Craig Proctor E-mail me each day?, I told him I'm not a homo sexual and yet he keeps trying. He has to learn that No means No.



I have submitted this post to a team of expert linguists who completely deconstructed it in a search for meaning. The search was futile, the post is a random collection of letters and words. So let's move on, shall we?...

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#359909 - 12/08/10 04:23 PM Re: Door knocking 101 [Re: navarac]
DerrickTeam Offline
Member

Registered: 11/04/09
Posts: 103
Loc: Indy Metro West
[quote=navarac]I have submitted this post to a team of expert linguists who completely deconstructed it in a search for meaning. The search was futile, the post is a random collection of letters and words. So let's move on, shall we?... [/quote]

LMAO :D
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www.DerrickTeam.com Hendricks County Indiana Realtors
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#359926 - 12/08/10 07:18 PM Re: Door knocking 101 [Re: DerrickTeam]
Doin' bpose Offline
Major Contributor

Registered: 01/27/09
Posts: 3349
Loc: Old Dominion
Originally Posted By: DerrickTeam
Originally Posted By: navarac
I have submitted this post to a team of expert linguists who completely deconstructed it in a search for meaning. The search was futile, the post is a random collection of letters and words. So let's move on, shall we?...


LMAO laugh
dittos
_________________________
I can't. I'm going camping.

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#359935 - 12/08/10 08:16 PM Re: Door knocking 101 [Re: Doin' bpose]
Perky_REALTOR Offline
Mod Squad
Major Contributor

Registered: 11/27/06
Posts: 7688
Loc: PA
*confused*

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#359939 - 12/08/10 08:49 PM Re: Door knocking 101 [Re: Perky_REALTOR]
Doin' bpose Offline
Major Contributor

Registered: 01/27/09
Posts: 3349
Loc: Old Dominion
Originally Posted By: Perky_REALTOR
*confused*
refer to post #359888
_________________________
I can't. I'm going camping.

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#359941 - 12/08/10 08:53 PM Re: Door knocking 101 [Re: navarac]
Hunter 308 Offline
Veteran Member

Registered: 07/23/10
Posts: 1030
Loc: Canada
Originally Posted By: navarac
[quote=Hunter12]Must do a good job?

Sold a professional engineer his home and a investment property a couple years ago. The investment property needed major work (he knew this before buying), he called me every week to come by and advise him on the project, I did this. Client then buys a 35' sail boat in the states and asks me to help him sail it up to Canada, I have lots and lots of sailing experience, I agree. Second day at sea his diesel engine overheats I replace the water pump for him while in a confused sea (not easy), he bought the boat because the owner had spent 15k on a new diesel engine. Third day out the gear linkage comes apart(no transmission) yep I fix it. He joins a Yacht club in Toronto and invites me down every weekend to sail and attend the Yacht club diners/events. He thinks I'm his sailing buddy/hero.(He is afraid to take his big boat out by himself and if it breaks I'm the guy that can fix it, I helped a friend build a 37' Schooner, I know a fair amount) I meet many people, many call me when a home sells on their street or to invite my wife and I over for a drink/diner.(I have too many friends already) Never do a single deal over a three year period as a result of this client and his wealthy Yacht club friends.

If I had invested this time into prospecting I would have sold homes, Navarek says "good luck" I say work hard on you business and don't hang out at Yacht Clubs. Go and sail with your own tribe and enjoy yourself.


Why does Craig Proctor E-mail me each day?, I told him I'm not a homo sexual and yet he keeps trying. He has to learn that No means No.



I have submitted this post to a team of expert linguists who completely deconstructed it in a search for meaning. The search was futile, the post is a random collection of letters and words.

Navarerk,

I'm quite touched that you went to so much trouble, my posts must be
of great importance to you.

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#359952 - 12/08/10 11:24 PM Re: Door knocking 101 [Re: Hunter 308]
Andy Perkins Offline
Member

Registered: 05/14/10
Posts: 317
Loc: Los Angeles
I think it's safe to say this thread has been successfully derailed.

Droll, many would argue that door-knocking is a necessity, but plenty of others won't. It all depends on your definition of "success."

I, for one, measure success as making money doing things I really enjoy. I don't really enjoy door-knocking, so even if it made me more money I certainly wouldn't feel more successful.

If you want a different perspective, try picking up a copy of Jennifer Allan's "Sell with Soul" book. Surely somewhere in between her perspective and Mike Ferry's you will stumble upon your own favorite balance of profit and enjoyment.

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#359960 - 12/09/10 12:10 AM Re: Door knocking 101 [Re: Andy Perkins]
REODayton Offline
Major Contributor

Registered: 07/27/06
Posts: 3720
Loc: Dayton Ohio
I agree with Andy, and enjoyed Hunters post as well.

You aint got to door knock, if you don't want to. Can it work? Sure. Cold calling works also if you like to do it. If you don't enjoy it, you discomfort will show and you likely will not be that successful with the method. Prospect the way that works and that you are comfortable with.

Jennifer Allen does have some great books. Go table hopping at the Yacht Club.

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#359961 - 12/09/10 12:13 AM Re: Door knocking 101 [Re: navarac]
Sassy411 Offline
Member

Registered: 11/30/10
Posts: 308
Loc: TN
[quote=navarac]Absolutely not. NONE of the top agents in my area would be caught dead door knocking. There is a certain group of door-knocking devotees who treat it as a religion and believe that collecting bad leads is the goal of real estate. As opposed to providing top notch service that will get you all the business you will ever be able to handle.

[/quote]

No, no! Those aren't agents, those are Jehovah's Witnesses.

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#359966 - 12/09/10 01:01 AM Re: Door knocking 101 [Re: Sassy411]
Doin' bpose Offline
Major Contributor

Registered: 01/27/09
Posts: 3349
Loc: Old Dominion
I knew an agent whose major advertising promotional compaign each year was to hand out a business card to nearly each person wh met during the day. I think she bought around 10,000 cards with the goal putting each one in the hand of a prospect (about 30 a day).

Someone wrote many would argue door knock is a necessity for success. If I asked 100 agents in my market if that were the case, I would be suprised if 3 agreed with the statement. Maybe it is a peculiarity central to my market, though.
_________________________
I can't. I'm going camping.

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#359969 - 12/09/10 01:33 AM Re: Door knocking 101 [Re: Doin' bpose]
Rah Offline
Veteran Member

Registered: 03/08/04
Posts: 517
Loc: Ontario
Hunter, judging from the opinions in this thread, looks like we won't have any competition door knocking/cold calling ... even if you tell people it works beautifully, they still refuse to do it! ... how great is that?

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#359996 - 12/09/10 04:58 AM Re: Door knocking 101 [Re: droll]
Regenscheid Offline
Member

Registered: 12/09/10
Posts: 18
Loc: North Oaks, MN
Therre are agents that base their business Completely on expireds, or referrals, or fsbos, etc. Find what works for you and expands on your strengths and you will excel.



www.contractfordeedmn.blogspot.com

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#360003 - 12/09/10 05:40 AM Re: Door knocking 101 [Re: Rah]
navarac Offline
Veteran Member

Registered: 01/19/06
Posts: 994
Loc: New Jersey
Originally Posted By: RAH
Hunter, judging from the opinions in this thread, looks like we won't have any competition door knocking/cold calling ... even if you tell people it works beautifully, they still refuse to do it! ... how great is that?


It is great, for the image of the profession. The less of us begging random strangers for business, the better. You are more than welcome to partake in the fabulous riches and glamorous lifestyle that are the inevitable result of melding Mary Kay and Tupperware with real estate agency.



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#360007 - 12/09/10 11:19 AM Re: Door knocking 101 [Re: Andy Perkins]
Hunter 308 Offline
Veteran Member

Registered: 07/23/10
Posts: 1030
Loc: Canada
If you want a different perspective, try picking up a copy of Jennifer Allan's "Sell with Soul" book. Surely somewhere in between her perspective and Mike Ferry's you will stumble upon your own favorite balance of profit and enjoyment. [/quote]



To my thinking Andy Perkins makes the most sense, we need to Get Mike Ferry to make a baby with Jennifer Allen and this would produce a well balanced and successful agent. I took the liberty to call Mike on this scientific experiment and he is on board and looking forward to spending some "Quality Time" with Jennifer.(Sabrina is not to know) The beautiful thing with this business is we can create our own custom version of these two that suits our own goals/personalities. Now if I was forced to bet on one horse I know for sure who that would be.


Nannyavak, that is one of your most feeble responses to date, what's wrong with you?, are you sick or just getting lazy.


Edited by Hunter12 (12/09/10 12:06 PM)

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#360012 - 12/09/10 12:10 PM Re: Door knocking 101 [Re: navarac]
Rah Offline
Veteran Member

Registered: 03/08/04
Posts: 517
Loc: Ontario
Originally Posted By: navarac
Originally Posted By: RAH
Hunter, judging from the opinions in this thread, looks like we won't have any competition door knocking/cold calling ... even if you tell people it works beautifully, they still refuse to do it! ... how great is that?


It is great, for the image of the profession. The less of us begging random strangers for business, the better. You are more than welcome to partake in the fabulous riches and glamorous lifestyle that are the inevitable result of melding Mary Kay and Tupperware with real estate agency.


Wow..these people that I work with must be really brave to trust bad image me with the biggest investment of their lives.

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#360015 - 12/09/10 01:07 PM Re: Door knocking 101 [Re: Andy Perkins]
Rah Offline
Veteran Member

Registered: 03/08/04
Posts: 517
Loc: Ontario
Originally Posted By: Andy Perkins
I think it's safe to say this thread has been successfully derailed.

Droll, many would argue that door-knocking is a necessity, but plenty of others won't. It all depends on your definition of "success."

I, for one, measure success as making money doing things I really enjoy. I don't really enjoy door-knocking, so even if it made me more money I certainly wouldn't feel more successful.

If you want a different perspective, try picking up a copy of Jennifer Allan's "Sell with Soul" book. Surely somewhere in between her perspective and Mike Ferry's you will stumble upon your own favorite balance of profit and enjoyment.


Agreed... I don't really enjoy doorknocking/cold calling ... I don't really enjoy asking/meeting my SOI for business and hoping I get referrals eventually ... I don't really enjoy blogging and/or constantly updating my website for SEO reasons to get leads that come from anywhere and get me stuck in traffic most of the time...I don't really enjoy spending tons of money on bench ads, flyers, etc, and hoping for the best after a large upfront investment... I don't really enjoy doing open houses.

I really enjoy spending time with family and going on vacations, so I picked doorknocking/cold calling because I can predict, measure the results, and net a lot.

When I look at my business cash flow statement, this is what I see:

Gross Commission - 4% for my broker - cost of business cards = real joy for me.

Everyone's different, everyone should figure out for themselves what's enjoyable.


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#360030 - 12/09/10 02:51 PM Re: Door knocking 101 [Re: Rah]
Doin' bpose Offline
Major Contributor

Registered: 01/27/09
Posts: 3349
Loc: Old Dominion
I have a novel question to raise. How many of you do the Mike Ferry thing? Do you do this for motivation or to learn or both?
_________________________
I can't. I'm going camping.

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#361770 - 12/26/10 06:52 AM Re: Door knocking 101 [Re: Doin' bpose]
seattleite Offline
Member

Registered: 05/02/10
Posts: 95
Loc: Seattle, Wa
If you're new to the industry and need to get a few yard signs up in order to get your name out there, then targeted door-knocking is a very effective strategy. Rather than just blindly pester any random neighbor, who may or may not be in the market to buy or sell, turn your efforts to the MLS expireds or for sale by owner listings. Knock their doors confidently with a simple but effective I-pad sample listing presentation and you'll quickly establish a clientele. Then market those listings exceptionally well and buyer leads will inevitably follow. Keep converting the unrepresented buyers while adding in more listings and you can generate a modest amount of business for yourself.

Essentially, this is how many of the old timers got off the ground, regardless of market conditions. With enough listings (10+) and consistent buyer lead follow-up/conversion, you'll eventually have enough business that you won't need to door knock anymore (even though doing so definately wouldn't hurt your bottom line).

Obviously, the most successful agents most likely don't pound the pavement, but I'd be willing to wager that many, if not most of them did do so early on in their careers.

Like other posters in this thread, I'm not particularly fond of door-knocking, but I'll always do it when other makerting efforts either get too expensive or fail to bring in enough leads.

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#361774 - 12/26/10 01:29 PM Re: Door knocking 101 [Re: seattleite]
Don Glasgow2 Offline
Member

Registered: 08/03/10
Posts: 19
Loc: Utah
I was going to mention the same thing a seattleite. I would call expireds and FSBO's warm door knocks. These sellers get tons of calls but few face to face hello's.

Don

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