I have several websites that I use for lead generation, some of which are in my signature below. I try to position a website in the search engines for the keyword phrases that are important for a city, a township, and a subdivision. Doing this has generated a lot of prospects for me over the last 10 years.

Websites allow the consumer a casual, informal, and soft way to learn more about you and your company, to learn about the market, how many homes for sale on the MLS, updates, etc.

Our real estate team in Minnesota relies heavily on the internet in our marketing efforts.

And yes, I do encourage our agents to each have their own website(s) as well. Cheers!