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#350354 - 09/03/10 03:13 PM How to Tract Short Sales in Agent and Company Production Reports
JWR Offline
Junior Member

Registered: 09/03/10
Posts: 1
Loc: Du Page County, IL
I am having a devil of a time tracting production with Short Sales. Recently its 1/3 of the agents production in sales booked BUT the fallout is so great (50% is typical) we are creating production reports that are meaningless in ranking agent performance.

Another big issue is forcasting the cash flow, this is critical right now with profits so slim.

I am tempted to revise my whole agent ranking system to what has closed in the last month from what has been booked in the last month. Any thoughts out there?

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#350590 - 09/07/10 10:20 AM Re: How to Tract Short Sales in Agent and Company Production Reports [Re: JWR]
Kevin Curtis Offline
Member

Registered: 11/15/08
Posts: 139
Loc: Minnesota, USA
I think the only way you can add a successful sale to the board for a short sale is when you have final bank approval or take it a step further and only add it when it closes.
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#350614 - 09/07/10 01:24 PM Re: How to Tract Short Sales in Agent and Company Production Reports [Re: Kevin Curtis]
ElkGrovePro Offline
Member

Registered: 04/11/07
Posts: 164
Loc: CA
Hello JWR,

I sell foreclosures much more frequently than I see short sales but will see if I can offer you some direction. I think you've answered your own question.

I believe that fallout is a relevant factor and agent rankings should probably be based upon closings, not listings taken. It would still be fair because they are competing against agents with the same problem- short sale fallout issues.

Why are you ranking agents based upon listings taken, and not closed? Do you do this only for short sales?

Perhaps there is a reason you do it this way that you could share and maybe someone on here could help.

I can see how just getting the agents to take listings is something you'd want to encourage, but perhaps you can rank them for that separately.
_________________________
"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change"-Charles Darwin


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#350848 - 09/09/10 05:02 PM Re: How to Tract Short Sales in Agent and Company Production Reports [Re: ElkGrovePro]
REOsRock Offline
Member

Registered: 07/02/09
Posts: 23
Loc: Oregon
I would only count closings as well. If you count all listings and offers as production, that would be seriously misleading. It also encourages taking overpriced listings and writing low-ball offers.

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