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#341418 - 06/17/10 06:01 PM Generating Leads
JLNorthOC Offline
Member

Registered: 06/17/10
Posts: 132
Loc: Fullerton
I’ve been creating this new website and working on keywords, SEO, Links, etc. I am working on getting it out there and hopefully start generating some leads. It seems that there are many people on this forum that are knowledgeable about this topic and was hoping they could review and critique me. Please, review my site www.ericwattsrealty.com and let me know what you think. Thanks!


Edited by JLNorthOC (06/17/10 06:16 PM)

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#341813 - 06/22/10 04:39 AM Re: Generating Leads [Re: JLNorthOC]
Maui Offline

Moderator
Veteran Member

Registered: 01/13/10
Posts: 726
Loc: Maui, HI
Jonathan, sorry for not responding to your thread earlier. First, you have an REW site, which is a step in the right direction. So far from what I have seen (and bear with me, it's almost midnight and I'm about to fall asleep) everything seems to be ok. Although the homepage's meta description seemed a bit long (I didn't count the characters, but it seemed longer than what SE's like). I'm not loving the color scheme at all, but the site navigation is so intuitive that it makes me forget all about the colors. I would also suggest getting emails on your own domain (jonathan@ericwattsrealty.com instead of your gmail email address). Have you done the meta titles for all the pages? For 'selling your home', the meta title is exactly that 'selling your home'. How about utilizing this opportunity to use keywords/phrases? For example: 'Sell your Orange County Property - List your Yorba Linda Home For Sale' (not sure what keywords you are trying to optimize, but you get the point. Actually, now that I'm perusing through more pages, I see that you are serious need of optimizing the meta titles (and I assume the descriptions as well). If you respond to my feedback, I promise next time I'll be more in-depth (right now my bed is seriously calling my name). Best of luck.
_________________________
Visit a Maui Blog , then view our ActiveRain page and Maui Wordpress Blog for local events and market stats. View one of the best values of Maui luxury real estate in this Honua Kai Condo For Sale.

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#341877 - 06/22/10 03:44 PM Re: Generating Leads [Re: JLNorthOC]
Joyanne Offline
Junior Member

Registered: 06/22/10
Posts: 1
Loc: Seattle, WA
Hi Jonathan,
From what you wrote in your post, it sounds like you've been focused on the traffic generation aspect of your site, rather than the conversion aspect which is where the lead generation takes place.

Website reviews are one of my specialties and there are a couple of things worth pointing out here. First, most site visitors (i.e. buyers and sellers) are out there surfing anonymously. They don't want to talk to you... yet. While it's great that you've got your contact numbers in the header, what about the vast majority of people who aren't ready to talk to anyone and prefer to sleuth around on line in search of answers to there questions?

They basically all assume agents are dying for business and don't want to get hounded. The other alternative is to lead capture with an opt-in form so that you get permission to continue to market to them (convert them) by meeting their needs and answering their questions.

On that note, I'd suggest that your site suffers from 'inadequate customer parking' on the HOME PAGE; or no place for them to put their contact information and no incentive for them to do so. These are just a couple of finer, but very important points on what to do with a visitor once you've generated that site hit BEFORE they click away.

Hope that helps,
Joyanne
Strategic Marketing Expert


Edited by maui real estate (06/24/10 08:59 PM)
Edit Reason: Use signature for self-promoting links

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#343856 - 07/13/10 06:59 PM Re: Generating Leads [Re: JLNorthOC]
LaurenB Offline
Junior Member

Registered: 07/13/10
Posts: 1
Loc: Columbia, MO
Jonathan-

I took a look at your website and I think you are definitely off to a great start to get you some leads in the search engines.

I do some consulting work for a firm and wanted to share this blog post with you. It'll help provide a blueprint for you for continuous SEO growth. All my contact info is there in the free video too if you have any questions at the end.

You can access it via our Facebook on the "free video" tab.
http://www.facebook.com/liftdivision

Hope it helps!

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