I am not a real estate agent, but my partner is.

We are planning to test the differentiating idea of catering to probate sellers.

We just want to list the properties, not buy them. But maybe buy some occasionally in the future.

I was wondering if anyone has a tested, optimized, and proven direct mail funnel for reaching the estates of inherited property?

If you do, I would like to barter with you. I am an internet marketing expert with several books published. I can help you with your web strategy in return for access to your direct mail pieces.

BTW, I'm in North Carolina and don't plan to market anywhere outside of my 2-3 county area.

P.S. if you have any cautionary tales on why it's a bad idea to specialize in probate, I'd love to hear them and learn from someone else's mistakes rather than my own!