so I suspect a potential Respa violation.
What would the RESPA violation be?
I know of a company that has received about 2MM in funding that is working with some media companies so that when a consumer searches for property via a link to their real estate section, the persons info is captured and then sold as a referral. There is also a company started by some ex-NAR big wigs that helps media companies generate income from broker ads beyond the ad fees paid.
There are a number of multi-billion dollar companies that currently serve the real estate sector that have designs on capturing brokerage marketshare once the cost/benefit pendulum swings to the side that it will become more profitable to circumvent agents than to sell/service them. Sounds like the newspaper that you mentioned reached that point where they felt that the loss of broker ads could be less in the long run vs potential income earned from their 2k plan. It will happen more and more around the country.
The barrier to entry into this business is very low and some people take full advantage of that fact.