Yay! So happy to be back!!! Just started last week as part-owner/managing broker/trainer/C.O.O./recruiter, etc.... of a real estate company after a couple of years worth of arm twisting.
We currently have about 35 agents, and I'm wanting to get up to 100 by the end of 2010. I've already signed on two during my first week, and I have 8 more appointments set up, so we're on our way... The big push is going to be our training, and I'm doing a 4-6 month long real estate... "boot camp". I previously used Brian Buffini's 100 Days to Greatness Program with my agents, but I'm putting together something much more comprehensive this time around- concentrating on lots of different lead generation methods, not just working SOI. We'll have a week on pay per click, a week on organic placement and SEO, a week on our FSBO program and FSBO website, a week on our expired listing program, a week on agent referrals, a week on geographical farming, etc... very, very hands on training. I'm a very big SOI believer, and they'll be working their SOI and internet leads through the whole program. At the end of it all, they determine a business plan with 4-6 lead sources they will be working, broken down into daily activities.
Anyway.... The program is pretty much written now, but I need to come up with a kick-butt name for it. Any ideas? I'm thinking something along the lines of career-defining, power push, pushing through to the next level, break through, kick start, jump start, boot camp.....
I really want to come up with something catchy because I'll be sharing the program with other owners in our franchise nationwide.
Thanks for your help!

Maybe lead generation something since that's pretty much what it's all about.

I like "Break Through." RE/MAX Texas. has "Power Start" for new agents and it doesn't focus on the various contact methods that you mentioned. It mainly focuses on traditional methods; so your "Break Through" Training will go beyond that because your breaking into new areas and methods of generating and maintaining leads.

Good Luck. Let us know what you decide.

DECISION 2010: BOOTCAMP FOR SUCCESS.

I like the bootcamp concept, because it signifies commitment and gut-wrenching effort on the part of the learner, as well as toughness and high expectations on the part of the trainer. That's far beyond training that can be pretty passive for the learner.

BOOTCAMP may be a trademarked program name. I get emails and flyers form a national trainer who offers Bootcamp training. I would tell you who and the company if I new (and had time to look for the flyers0 but I aint got the time at the moment. Its one of big one though (Buffini, Sweat Hogs, one of the majors).

Thanks for the input! I like the break through idea, and bootcamp certainly gives an indication of the work involved. Just a couple of days ago I was explaining it to someone and just randomly told them it was kind of and "Extreme Makeover" for a real estate career. I wonder if I am allowed to use the term "Extreme Makeover"? I need to decide on something by Monday....

Boot camp seems more suited to newbies, while makeover seems to apply if you are re-training current agents. Which one is your primary focus?

Concerning possible trademark issues, I think you'd come closer to being able to use some version of boot camp than "Extreme Makeover." I doubt that the words "boot camp" can be trademarked, though boot camp with some other word attached to it probably could be. "Extreme Makeover" probably is trademarked.

More thoughts: revolution, transformation, overhaul, renewal, blast off, career launch, career connect, remodel, jumpstart, break-out...

How about:

RElearn

or

REconnect

or

REthink

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I have NO idea if Bootcamp or Extreme Makeover are TMed. It was just a thought. I would guess though that they may be, thats for lawyers to decide.

I do like the Ojohn's REconnect. I actually like all of his suggestions though.

From what I understand there might be different kinds of trademarks and sometimes the same term can be used by different people as long as it relates to different fields or class of services that don’t compete against each other and that aren’t confusingly similar. It’s always best to seek the advice of an attorney about any trademark issues beforehand.

It would be nice if you could register or buy the matching .com for the term that you choose.


(not meant as professional or legal advice)

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