Help me understand this... what is the advantage of a single property website for each of my listings? I see no real advantage except to impress the clisnt on the listing presentation. The purpose of anything marketed on the web is to make the property easy to find by any potential buyer, right? So what buyer is going to do a Google search by wondering (immediately before typing in), what might be for sale at 123 DontHaveAClue St. I'm all for internet marketing, but we have to draw a line somewhere. Listing appt., March 3, 2023, "Mr. Seller, I have your property marketed on 1,224,879 websites specializing in Real Estate. I haven't sold one yet, but EVERYBODY knows it is for sale!"

Primarily used as a listing tool and to capture leads from conventional advertising I would think. You may want to read this other thread on Single Property Websites - it is a couple of years old so some of the posts regarding the lack of competition using these are probably not valid any longer.

The GOOD....you will rank first for the search...long tail keywords

The BAD......you have to build a whole site

Full disclosure: I own AgencyLogic.com, a single property Website company.

Droll - I'm happy to give you one of our single property Websites for free. if it doesn't work you haven't spent anything.

There are many benefits in addition to differentiating a agent at a listing presentation, they include:

Home owners love them - they tell all their friends, coworkers, family thereby doing marketing for you so it's also a viral solution

Sellers love them - they get lots more info than via realtor.com

You can submit them to realtor.com as a virtual tour

There is free syndication to multiple real estate search engines

If you replace print ad copy with the URL you save more than the cost of the website

They help SEO - every Website links back to the agents Website

They offer lead gen via multiple contact forms

With a sign rider you grab more drive by traffic

Sign riders come with free SMS providing interested buyers with a mobile version of the Website, the agents contact info and the agent gets a lead every time someone request the details

You can add any content and up to 100 full screen images

You can add documents (PDF's, Word, Excel etc) with password protection if required

You can share traffic reports with sellers

They are free until you get the listing

You can add video and sound

You can even get contractors to pay for them - add a link to each contractors Website form each single property Website. Some of our clients even profit from this.

Hope this helps

Steve - (845) 223-1729

Think it might be easier to get rankings for longer keyword phrases - especially if the keywords are in the domain name.

I agree. We have people that use very descriptive domain names, not just the expected 123MainStreet.com.

BTW - I'm originally from Essex, hope the UK isn't too cold roght now :)

I disagree that it will help SEO for your website. You should read the article written on RSSpieces.com blog. It is titled "Myth: single property websites drive traffic".

Hi KnoxvilleRealtor.

The article you refer to was written by Mary McKnight, someone I know personally so I can say the following and know it's accurate. Mary uses a writing style that intentionally generates conflict. It helps raise her own public profile, improves her brand and ironically does a lot of good for her own SEO. If you read the responses to that post you will see multiple Realtors not only contradict her statement but prove it is wrong.

Google uses hundreds of thousands of data points to calculate the best results to display on any given search. One that is commonly known is reciprocal links; Google thinks that the more Websites linking back to a specific Website the more valuable/important that latter Website is. So the more single property Websites an agent has, all of them linking back to their main agent Website, the better the organic SEO for the agent Website.

Add that we see a lot of customers using descriptive terms in their domain names and not specific street addresses and you also get long-tail search benefits.

It's part of the reason why so many of our clients renew their single property Websites after the initial year even if the property is sold.

Mary does a great job of writing inflammatory posts but that passion doesn't always mean it's accurate.

That said SEO is one small part of many benefits of a single property Website.

Steve

Google likes to see the keywords you are targeting in your domain name. For example, if you are selling a home if tampa, florida, the domain name www.homesintampaflorida.com would be excellent. The domain would come up in searches for "homes for sale in tampa," assuming it is properly SEOed (backlinks, etc.) Of course, how long will the home be for sale? Will it be gone before the domain is ranked? And getting that domain would be tough. Otherwise, there is not that much advantage to entire site for one property.

Agree 100% with you - impress the client and that's it.

However, your getting the listing or not getting it may depend on that impression, so I wouoldn't hesitate a bit to spend the 10 bucks for the domamin and whatever is involved in the website setup.

Later you may blast videos, articles or throw whatever disposable means at it to SEO.

-AP

Actually, I've got single property websites that got up to a PR2 with no SEO effort other than what I was doing for the site anyway (youtube videos, tubemogul syndication, etc.) Even after the property sells, the site remains up, and passes PR juice back to my site (or whatever site I choose.)

You can build a single property web site sure.....but it will never have any search volume. But yes someday...it can have some pagerank and become a strong backlink. But is the price of the domain and hosting worth the one backlink?

Price of domain and hosting worth the one backlink?

Let's see here. For me the domain is $1.07 a year for a .info. The hosting. Well it's included from my website company so that doesn't cost anymore. I also believe a single property site is worth more then one backlink. Like the stated above impressing clients.

Can any agents/brokers who have used this comment on their success of using single property sites??? was that enough to make you stand out from other agents??? input from those who have used this would be great... mahalo....

I had two clients who credited the single property domain as one of the primary reasons they decided on me as their listing agent.

Goes to show....you can fool some of the people...