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Originally posted by let_us_act:
So, how to attract the attention of qualified customers instead of attracting too much attention of just curious customers?
How do you know they're qualified just because the picture is not beautiful. Beauty is in the eye of the beholder. Many times people ask me to see houses that I think are hideous. Sometimes they ask me to pre view a house for them. One time I said the house is very dark, had an odor, and the rooms were small.They insisted on seeing it anyway and argued with me that it was a nice house. Go figure. They didn't buy it though.

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Not unrealistic? maybe I have used the wrong word. What I am trying to say is photos not showing the whole pictures of the house.

For instance, for marketing a house with very open sea view but also with a small communal rubbish collection centre at the front, if we just put the photo with the stunning sea view in the advertisement, we surely would drive a lot of clients seeing the house but most of them would likely be very disappointed when they see the rubbish collection centre and surely would not give an offer. Just a wast of time to the clients and to us. However, if we put a photo showing not only the stunning sea view but also the fact that there is such a centre, then those who don't mind it and still value the sea view would see it. That is what I am trying to ask whether it is a good way to qualify clients by advertisement.
Maybe the customer would overlook the "rubbish center" because of the ocean view. You know, if someone calls you on a particular house and it turns out NOT to be what they thought, you CAN try to sell them a DIFFERENT house.