In my experience though, the friend will ignore my advice because he/she found a better end result. It has to be true because its on the internet and benifits their need.
I'm watching my brother do the same thing trying to sell his house. He's been fired now by 2 Realtors in his area. The guy knows it all and can figure it out, why pay a Realtor. Its painful to watch him, but his choice.