I'm a real estate agent from NY. Today, I did a search for one of my listings online and found that someone had posted a local business listing for my real estate company on Yahoo! local listings website but with a different phone number... ? So, the person submitted a listing to Yahoo! local with my business address and business name but they submitted a phone number different from my own. I figure that maybe they're trying to route some of the calls that would have gone to me for my online listings to their number instead. But I'm really unsure about what they're trying to get at...

Anyway, I paid for a phone search for the number that shows up in the listing and I got the name of the person who owns the phone number along with their address as well. I did a few searches in the realtor database (for that name) to see if she's a registered NY realtor but nothing came up under that name.

I'm going to write/call Yahoo! and ask them to remove that listing. But I really want to get down to the bottom of this and find out who is playing these games. Maybe it's a rival realtor in my area?? I've already paid for a search profile for that phone number but that hasn't gotten me very far. How else can I approach this?

Call the number and ask to arrange a meeting to list some property. It might be best if you have a friend that is not in real estate call them and you are present for the meeting.

You might also consider calling the number as though you were a buyer and listen to their proposal.