Some people say that the domain name doesn’t matter that much for ranking high on the search engines and as long as you have a lot of pages with unique articles (and some good back links) then it doesn’t matter what domain name you use. Well I agree with that up to a certain point, but in reality having the right domain name makes a lot of difference in the number of visitors, because even if a website makes it to the first page on the search engines there are still a lot of people who look at the domain name first before clicking on the link and if somehow they don’t like what they see then they are going to stay away from the website. Most people look for domain names that are a logical choice for what they are looking for and that are authoritative enough to gain their trust, especially now that a lot of websites seem to be using the same titles since they are all optimized for the same popular keywords in their field, and so what sets those websites apart once they make it to the first page is going to be their domain name. On top of that most search engines like relevancy and so if you have matching keywords in the domain name, title, and description of the website (in addition to the actual content) then you might have an advantage when it comes to getting on the first page and more importantly for getting the visitors to choose your website between all the other ones that have also made it to the top. IMO
PS: when choosing long-tail domains (domains that are three words or longer) it’s important to know if the search engines can parse the keywords used in the domain name and that are able to recognize them separately. Try googling the keywords in a domain name without any spaces (and without the extension) and see if they can be recognized as separate words, if so then it might be an advantage to use those keywords in the title and the description too. IMO
Here is an example:
www.SuperLuxuryHomes.com , when searching for SuperLuxuryHomes on google it will ask you if you meant: Super Luxury Homes
and so that means that google can recognize the keywords in my domain.
What’s your opinion about this.
(not meant as professional or legal advice)
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