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#305144 - 09/04/09 10:18 PM Soliciting Agents
FLIPPERTON Offline
Member

Registered: 07/31/07
Posts: 115
Loc: USA
Are there any rules/laws for directly soliciting agents that are with other agencies. Maybe like an e-flyer with "looking for motivated agents" type of email? I am wanting to grow my business by adding a few good agents. I thought I read somewhere that this was not acceptable practice but at the same time I have received these.

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#305150 - 09/05/09 12:23 AM Re: Soliciting Agents [Re: FLIPPERTON]
super realtor Online   content
Major Contributor

Registered: 05/01/05
Posts: 8476
Loc: georgia
Nope,not in my area. You would need an opt out at the bottom of each e-mail to be in compliance with the canned spam act.

Now sometimes your mls will say you can't send from within the system and spam the agents but they have no control outside of it. In my area there are e-mail companies who will send your flier out to tens of thousands of agents for 40 bucks a pop.Usually do it once a month but make sure the message is strong to elicit a response.

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#305174 - 09/05/09 09:57 AM Re: Soliciting Agents [Re: FLIPPERTON]
Vermont Offline
Major Contributor

Registered: 04/12/08
Posts: 4725
Loc: Vermont's North-East Kingdom
Originally Posted By: FLIPPERTON
Are there rules/laws against directly soliciting agents that are with other agencies?
Until about 8 years ago, there was a prohibition in the NAR Code of Ethics against soliciting the Licensees of other Brokers, which was regarded as interferring in a contractual relationship between a Principal (Broker) and an Agent (Licensee). I had thought it was still in place until I was educated (and humiliated) when we had this discussion last year regarding EXIT, and I was corrected:

Soliciting the Licensees of other Brokers

As you can see, it is still frowned upon; but not specifically prohibited anymore. I have to make sure I keep up with the changes that they make without consulting me.
_________________________
Dale C. Hittle of GOLDEN RULE PROPERTIES in Glover, Vermont
Where We're Always Striving To Put Together "THE FAIR DEAL"

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#305186 - 09/05/09 11:44 AM Re: Soliciting Agents [Re: super realtor]
Bigtoe Offline
Veteran Member

Registered: 10/14/07
Posts: 1294
Loc: Outer Banks
Originally Posted By: super realtor
You would need an opt out at the bottom of each e-mail to be in compliance with the canned spam act.



Or a legitimate return email address if you are just using standard email and not a flyer.

http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm
_________________________
Your Outer Banks real estate agent. Helping people buy and sell OBX real estate since 1989.

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#305222 - 09/05/09 10:22 PM Re: Soliciting Agents [Re: Bigtoe]
FLIPPERTON Offline
Member

Registered: 07/31/07
Posts: 115
Loc: USA
Thanks for the confirmation:)

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#305447 - 09/07/09 07:54 PM Re: Soliciting Agents [Re: FLIPPERTON]
VacationGuy Offline
Member

Registered: 08/23/07
Posts: 389
Loc: SC, US
I wouldn't think nothing would be wrong with talking to another agent about coming to work with you

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