Pick up on book any book on being:
1. a For Sale By Owner,
2. How To Buy Your First Home With Or Without A Broker
3. How To Sell Your Home Without A Broker.
4. Any text book called Real Estate Practice (not Principles)
You'll be surprised at what you learn in those consumer books! The entire real estate transaction is spelled out in LAYMAN'S TERMS so that you can get a fast lesson on what customers are thinking, and how you can best help them as an agent.
I thought it was like reading the PLAYBOOK or being in the HUDDLE of the opposing team (the consumer) and seeing all their plays and expectations. The FSBO book, and First Time Buyers book really gave me the confidence to see people right away. Very few consumers were ahead of me on basic knowledge.
As far as READING is concerned... don't be surprised when you find out that 90% of your co-workers have not even read the PURCHASE CONTRACT from A-Z every single word! Your own PURCHASE CONTRACT is a seminar in and of it'self. READERS RULE! You're doing the right thing. Just don't be READIN forever, and quickly get into action. You won't make any money, until you get a customer! Good luck!
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I Love Prospecting!
BOARD HATERS:
Attack my ideas - that's fine.
Attacking me personally is not.
Hit me, I'll hit you back harder.
I Promise.