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#295681 - 06/21/09 08:12 PM
Lowering Selling Price??????
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Junior Member
Registered: 06/21/09
Posts: 1
Loc: Cape Cod, MA
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Our house is listed for $325K, flurry of activty the 1st week, 2nd week nothing.
We plan on the following: in two weeks if there's no more interest, we'll drop the price to $314.9K; if no interest for 4 weeks, we'll drop to $299.9K.
Does dropping the price in this way make a house more attractive to prospective buyers or is it a turn off (people thinking something is wrong)?
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#295682 - 06/21/09 08:25 PM
Re: Lowering Selling Price??????
[Re: GM Cape Cod]
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Major Contributor
Registered: 04/12/08
Posts: 4725
Loc: Vermont's North-East Kingdom
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Depends on where you positioned yourself vis-à-vis the true market value of the property. You might be chasing the Market down.
We've also had people get aggressive and want us to advertise that they're going to sell their property and the Price will be REDUCED $1000 Every Day until it Sells (and it Worked !)
More recently, one Seller said he'd Reduce the Price $5000 every Week until it Sold but it didn't; so then he got scared and took it off the market altogether.
These are strange times ! I don't think it says that there's something wrong with your property . . . . just demonstrates some seriousness and want to draw attention to the Offering; but IF your price is "off the wall", it will look like you're just playing games . . . . OR happen to be very desperate.
Good Luck !
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Dale C. Hittle of GOLDEN RULE PROPERTIES in Glover, Vermont Where We're Always Striving To Put Together "THE FAIR DEAL"
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#295731 - 06/22/09 10:22 AM
Re: Lowering Selling Price??????
[Re: super realtor]
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Major Contributor
Registered: 04/12/08
Posts: 4725
Loc: Vermont's North-East Kingdom
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The Title of this Thread ought to be "Lowering the Asking Price ????"
I don't know why I didn't notice this yesterday; but the Title presumes that the Seller can exercise some kind of control over the Selling Price. He has little control. The Buyer determines the Selling Price.
Unfortunately, Sellers have control over only three (3) things:
1) The Condition of the Property;
2) Who the Listing Broker is (if any); and
3) The Asking or Listing Price.
The secret to setting an effective Asking or Listing Price is that it must be low enough to elicit a response from the Marketplace, and yet, still be high enough to satisfy the Seller's objectives. All the Seller can do is participate in making his property appear to be attractively priced so as to garner the attention of those Buyers who are currently active in the Market.
Hopefully, at least one of those market participants will tender an Offer which will serve to initiate a period of negotiations between the Buyer and Seller and result in a Contract Selling Price which both are equally somewhat satisfied with. Then, if there is no Bank/Appraiser involvement, we can move to a Closing at the agreed upon Selling Price.
The Market will always respond to properties that are priced appropriately; but these days, many Sellers are not able to price their properties properly and still meet their own individual objectives. That's our current dilemma !
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Dale C. Hittle of GOLDEN RULE PROPERTIES in Glover, Vermont Where We're Always Striving To Put Together "THE FAIR DEAL"
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#295780 - 06/22/09 07:04 PM
Re: Lowering Selling Price??????
[Re: Vermont]
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Member
Registered: 06/18/09
Posts: 35
Loc: CA
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Ok, I am still really a newbie here so I don't know if this will be allowed but can you post the listing link here for us to see the property? Or post photos or a link to photos so we can see the property?
I am a regular on another real estate forum and it helps so much to determine how the house actually "shows" to evaluate whether or not to drop the asking price.
Also, what are the comps in your area? Your realtor should be able to give you those. You want to price the house just a little below comps if you really want it to sell.
Also, I cannot stress the importance of this--your home needs to be in immaculate condition, all repairs completed and staged so that it appeals to the broadest range of buyers.
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#295875 - 06/23/09 12:33 PM
Re: Lowering Selling Price??????
[Re: niche]
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Member
Registered: 11/15/08
Posts: 139
Loc: Minnesota, USA
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Price is everything... period. Agree 98%, Price, Condition and marketing...Today’s Real Estate buyer has Champaign taste on a kool-aid budget.
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#306669 - 09/17/09 03:29 PM
Re: Lowering Selling Price??????
[Re: Kevin Curtis]
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Junior Member
Registered: 09/14/09
Posts: 8
Loc: Ogden, Utah
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The lower the price the more attracted to the buyers.
That's it!
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#306838 - 09/18/09 04:36 PM
Re: Lowering Selling Price??????
[Re: ivan]
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Member
Registered: 09/18/09
Posts: 45
Loc: Poconos of Pa
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The only caution I see to this approach is you will look desperate to sell and buyers will feel they have an advantage over you when it comes to negotiating. Even when you get down to 299k buyers will still want a deal and offer under what it is listed for, despite the fact you have already come down quite a bit.
I find that whether you are priced just right for the market or well under, buyers still want to feel they are getting a deal.
This is one of the reasons you need to be priced right out of the gate, not reducing so quickly early on, just makes you look desperate to sell and can weaken your negotiating stance.
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#306846 - 09/18/09 05:42 PM
Re: Lowering Selling Price??????
[Re: Dave Kovaleski]
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Major Contributor
Registered: 04/12/08
Posts: 4725
Loc: Vermont's North-East Kingdom
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Nearly three months have passed since the OP was pondering this . . . . he was here to ask that one question; and then he was gone.
There're valuable insights awaiting him here IF he ever ventures back to this place; but I don't think he's thinking about this matter any more.
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Dale C. Hittle of GOLDEN RULE PROPERTIES in Glover, Vermont Where We're Always Striving To Put Together "THE FAIR DEAL"
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This Google Custom search may do a better job of searching the forums for some keywords than the old forum search does. The results do not include threads from the Asset Managers Forum however. To search that forum you will need to be actually in the Asset Managers Forum and you will need to use the old forum search below.
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Registered: 06/12/06
Posts: 1972
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