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#295234 - 06/17/09 12:01 PM Re: never use your brokers name in your email or website! [Re: REODayton]
estatereal Offline
Major Contributor

Registered: 01/27/07
Posts: 2779
Loc: LAND OF THE FREE!
The point being building a "Team Image" only makes the Broker money. So when I leave the brokerage I want my clients to remember ME as an agent, not the company. I want them to call me directly, email me directly. I do not want my clients calling into my brokerage office. If I was a broker, I guess I would want that kind of control. As an agent I will not give up that kind of control.


^^^Thanks REODayton. that was the intent of starthing this thread.

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#295236 - 06/17/09 12:08 PM Re: never use your brokers name in your email or website! [Re: estatereal]
Perky_REALTOR Offline
Mod Squad
Major Contributor

Registered: 11/27/06
Posts: 7685
Loc: PA
If you look at my website, you will see my broker info all over it. I am part of the team....

However, if I were to leave this office, I don't have to worry about emails sent to Perky_Realtor@weichert.com being given to someone else at my old office...emails people send to me will get to me because it will be Perky_realtor@myemailaddress.com.

My website is not "weichert.perky_realtor.com" or "weichert.com/perky_realtor." So when and if I leave my office, my website will still be "www.perky_realtor.com" and will have my new brokerage info and logo all over it.

Being a team player has nothing to do with it - it's all about being a smart business person and not working to build something that will crumble just because you switched brokerages.

*email address and domain names used above are NOT real...for illustrative purposes only...lol

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#295237 - 06/17/09 12:11 PM Re: never use your brokers name in your email or website! [Re: Integrity1]
estatereal Offline
Major Contributor

Registered: 01/27/07
Posts: 2779
Loc: LAND OF THE FREE!
Originally Posted By: Integrity1
Ah, I read the post title as, "never use your brokers name in your email or website!" maybe it should read, "don't use your broker's name as part of your email address or domain name unless you have to" as there were several posts talking about size of logo and such (referring to content).

There doesn't have to be a conspiracy theory against the big bad broker. Many agents want to have the instant name recognition of their very popular, well known, trusted Brokerage name. When we join together under our Broker putting our team's name out there as much as possible, collectively we can create a positive presence for the team as a whole, and will be greater standing together as one, than a bunch of "every man for himself'ers."

When I was under a Broker, I played along with a team spirit. It was her brokerage name in my emails, business cards, web site, her office phone number, etc. While I was on that team and paying my dues (figuratively and literally), I helped build that team. I was confident enough that one day when I left (she knew that was my intention from day one - I don't promise infinite employment but I do promise team spirit), that people would remember me from that great team, and would continue to do business with me - and I was right. Bottom line is: when I was on a team, I was totally committed to that team.

The more you disassociate yourself with the Broker's established brand (no broker name in email address, no broker name in domain name, or wherever it may be permissible) the more you lose their Brand, and less of a team Brand you will help create.

With that mentality, when/if you are all on your own, I hope you get a bunch of agents just like you. Maybe then you'll understand what it's all about.



*************what is your email and website address?*********************


you dont have to give it out..use an example.

mine is

email: first@firstlast.com
website: firstlast.com

it has stayed with me through several broker changes and i have never lost a lead from having a company email address

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#295247 - 06/17/09 02:24 PM Re: never use your brokers name in your email or website! [Re: REODayton]
Integrity1 Offline
Member

Registered: 11/12/08
Posts: 78
Loc: USA
Quote:
I understand the whole team thing, branding thing, etc. as an agent. I can see the brokers side wanting a consistant branding. I've talked to brokers who said no way I could use my own email address or website, It came from the company. It was not a fit for me.


It's not about you when you are trying to join a team. It's about what is best for the whole (being a part of your Broker's team). I'm sure those Brokers felt the same way about the non fit.

Quote:
Im a fan of buying used cars. I have a salesman that I trust, he has served my family over many years. I have given his card out to many people. Over the years, he has changed dealerships. My last truck I bought from him was an F-150. He worked at a GM dealership. I called him on his cell phone, not the Company Number. I told him what I was looking for and guess what, he found what I wanted. When I felt like his dealership was raking me over the coals for a repair he went over and talked to the service people, came back and said take it to this place, they are waiting for you and alot cheaper.


Trust? Sounds like your used car salesman did a good job of creating a false sense of trust - and you bought that too. In your example, you've shown his blatant lack of loyalty to his company. You keep thinking he's just oh so concerned about you though. What he's demonstrated is his loyalty for your dollar - he lacks principle and integrity. He'll do whatever it takes, including sending customers to competing businesses, just so he can still make a buck off of you. Yeah, that's a guy you can trust. Doesn't surprise me one bit that you feel that way. I don't measure a man by what he can do for me and what's in it for me, I measure a man by how he holds to his integrity, even when faced with the temptation of money, or losing money. The irony in that example is this: you do know GM recently filed for bankruptcy, right? How much of your salesperson's behavior of sending you and every other customer to a competitor helped keep them out of financial ruin? It doesn't take a whole lot of people to adopt that way of thinking to bring a company down.

Quote:
The point being building a "Team Image" only makes the Broker money. So when I leave the brokerage I want my clients to remember ME as an agent, not the company. I want them to call me directly, email me directly. I do not want my clients calling into my brokerage office. If I was a broker, I guess I would want that kind of control. As an agent I will not give up that kind of control.


All of that last paragraph sounds like you are operating from a scarcity principle, full of fear, and lack confidence. Making the Broker money = makes you money; it's a team effort. You are focusing on the wrong things. Me me me! Those are not *your* clients - you are an extension of your Broker. If you create something spectacular while on your team, people will remember you - in fact, they'll come looking for you. If you are in fear that "your" customers will call your broker instead of looking for you, and you actually "lose" them, then what does that say about your impression? The effort they make to find you will be directly proportionate to the impression they had of you. You're really not losing anything at all.

If you focus on interdependency instead of independence you can achieve greater success.

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#295248 - 06/17/09 02:30 PM Re: never use your brokers name in your email or website! [Re: estatereal]
Integrity1 Offline
Member

Registered: 11/12/08
Posts: 78
Loc: USA
Quote:
Thanks REODayton. that was the intent of starthing this thread.


Well, I start threads for discussion, including views from both sides of the fence. Sounds like you started this thread looking for "yes" men. I apologize, for I am not one of those men.

Regards.

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#295257 - 06/17/09 04:09 PM Re: never use your brokers name in your email or website! [Re: Integrity1]
Perky_REALTOR Offline
Mod Squad
Major Contributor

Registered: 11/27/06
Posts: 7685
Loc: PA
The salesman has a fiduciary duty to whom?

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#295294 - 06/17/09 08:27 PM Re: never use your brokers name in your email or website! [Re: estatereal]
estatereal Offline
Major Contributor

Registered: 01/27/07
Posts: 2779
Loc: LAND OF THE FREE!
Originally Posted By: estatereal
Originally Posted By: Integrity1
Ah, I read the post title as, "never use your brokers name in your email or website!" maybe it should read, "don't use your broker's name as part of your email address or domain name unless you have to" as there were several posts talking about size of logo and such (referring to content).

There doesn't have to be a conspiracy theory against the big bad broker. Many agents want to have the instant name recognition of their very popular, well known, trusted Brokerage name. When we join together under our Broker putting our team's name out there as much as possible, collectively we can create a positive presence for the team as a whole, and will be greater standing together as one, than a bunch of "every man for himself'ers."

When I was under a Broker, I played along with a team spirit. It was her brokerage name in my emails, business cards, web site, her office phone number, etc. While I was on that team and paying my dues (figuratively and literally), I helped build that team. I was confident enough that one day when I left (she knew that was my intention from day one - I don't promise infinite employment but I do promise team spirit), that people would remember me from that great team, and would continue to do business with me - and I was right. Bottom line is: when I was on a team, I was totally committed to that team.

The more you disassociate yourself with the Broker's established brand (no broker name in email address, no broker name in domain name, or wherever it may be permissible) the more you lose their Brand, and less of a team Brand you will help create.

With that mentality, when/if you are all on your own, I hope you get a bunch of agents just like you. Maybe then you'll understand what it's all about.



*************what is your email and website address?*********************


you dont have to give it out..use an example.

mine is

email: first@firstlast.com
website: firstlast.com

it has stayed with me through several broker changes and i have never lost a lead from having a company email address


?

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#295296 - 06/17/09 08:33 PM Re: never use your brokers name in your email or website! [Re: Integrity1]
estatereal Offline
Major Contributor

Registered: 01/27/07
Posts: 2779
Loc: LAND OF THE FREE!
Originally Posted By: Integrity1
Quote:
Thanks REODayton. that was the intent of starthing this thread.


Well, I start threads for discussion, including views from both sides of the fence. Sounds like you started this thread looking for "yes" men. I apologize, for I am not one of those men.

Regards.


REO spelled it out a littlbe bit better than i would have and i was simply saying thank you.

the thread could have been named a little bit better, sure. it could have said email or domain instead it said "never use your brokers name in your email or website!"

the intent of making the thread is because i see a lot of agents who are not practicing from day 1 individual branding that will go with them for their entire career. my intentions were nothing more than helping others to avoid a mistake that i see many agents fall into. nothing more, nothing less.

it makes me feel good to help somoene if i can so i made the thread ot help people. lets face it. when your new and you need an email address "most" brokers wont teach you how to brand yourself so that you have mobility. i think long term and when i have the opportunity to teach someone something that has paid off for me i will always go that route. i follow the golden rule.

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#295297 - 06/17/09 08:34 PM Re: never use your brokers name in your email or website! [Re: estatereal]
estatereal Offline
Major Contributor

Registered: 01/27/07
Posts: 2779
Loc: LAND OF THE FREE!
I would like ot see the view from the other side of the fence


***can you give me a reason why an agent would want ot use a broker name in thier email or domain and tell me how that would benefit hte agent long term.***


Edited by estatereal (06/17/09 08:35 PM)

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#295711 - 06/22/09 03:50 AM Re: never use your brokers name in your email or website! [Re: neudot]
Duncan Pollock Offline
Member

Registered: 06/28/04
Posts: 148
Loc: Ontario, Canada
No problem with putting/including your cell number anywhere.
But RECO (the Real Estate Council of Ontario) is becoming more strict about things all the time. Just one example is the fact that you can no longer show yourself as an agent for "Such and Such Real Estate" on your business cards, letterheads, website, or even in e-mail signatures. Everything now has to read "Such and Such Real Estate, Brokerage".
I must admit that our other provincial real estate assocations may not be so picky, but CREA (Canadian Real Estate Association) has an overall policy of "Do It By The Book or Don't Do It At All" -- and this sets the expected standards for all Canadian real estate boards.
Over-governing perhaps, but it's part of a growing bureaucratic belief that "you gotta protect Joe and Joanne Q, Public" from all the tricks that businesses (including real estate) have a weaknesses for pulling (in bureaucratic minds at least).

Duncan
_________________________
Acts as an Exclusive Buyer Broker for residential and non-residential properties in Canada's Niagara Peninsula.

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#296246 - 06/26/09 08:08 PM Re: never use your brokers name in your email or website! [Re: Duncan Pollock]
undercoveragent Offline
Member

Registered: 05/13/06
Posts: 105
Loc: NJ
My company changed the rules after I'd been there a couple of years, got my own website and email address. They now refuse to put anything other than "name@company.com" on business cards. And in any other regard, agents are the lowest of the low, all their efforts go into pushing members of the public to their lead capture center.

It's tedious and selfish. And if I really cared any more I'd leave, but the hassle isn't worth it. I may be about to throw in the towel.

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#296282 - 06/27/09 12:58 AM Re: never use your brokers name in your email or website! [Re: undercoveragent]
super realtor Offline
Major Contributor

Registered: 05/01/05
Posts: 8475
Loc: georgia
Agents never feel that way about my brokerage. I make it all about them. If you take care of agents they will return the favor.If you treat them like crap they will return the favor. It's called KARMA and it really is that simple.

What your state real estate commission say is THE LAW and everyone follows it. Having said that there is a distinct difference between advertising and disclosure laws and additional restrictions place in IC agreements by your broker for their personal company and profit gain.

If you don't like those terms leave and go elsewhere but real estate commission laws will remain the same from broker to broker in your state..

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#296344 - 06/27/09 06:58 PM Re: never use your brokers name in your email or website! [Re: super realtor]
Perky_REALTOR Offline
Mod Squad
Major Contributor

Registered: 11/27/06
Posts: 7685
Loc: PA
^Super, you nailed it. Treat your agents well and they will be loyal.

In the 2 years I've been at my office, the only agents I've seen leave are ones who just quit all together. Our brokerage is good to us, gives us the help we need, treats us very well.

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