I feel like my company doesn't do a good enough job marketing, we hardly have any signs up and we aren't even in the yellowpages.

The company does well though and makes a lot of money because we work off so many referrals but I'm just starting out and need the best way to market myself.

I strictly do retail...should I take an ad out in the paper or walk all the local retail stores...just looking for the best way to market myself!

Looking for any and all advice...thanks!!

What kind of retail??

Do you want to be a tenant rep for small to medium size strip centers OR do you want to represent tenants signing leases with those buildings OR do you want to do retail land development on the front end OR do you want to do business brokerage?

I could go on and on and I hope you get the point. There are many subfacets of the commercial retail sector and each requires and different business building approach.

I do tenant rep for small to medium size strip centers and work with signing leases and occasionally the purchasing of a free standing retail building.

Just looking for the best way to market to those types of companies, I was thinking about just walking the entire area for a month and leaving a brochure & card in every prospects hand.

- Chamber of commerce events
- Business card exchanges

Also, develop relationships with...
- Tenant Improvement contractors
- Point-of-Sale vendors, e.g., vendors that sell cash registers
- Commercial security system vendors
- Sales reps for beer/liquor distributors..as they deliver to all the restaurants
- Food brokers
- Franchise developers
- Business bankers
- Hard money lenders
- Residential agents

And just get out there and canvass other centers

Also, some national retailers will go into quality strip centers so if you're company is not part of the ICSC...try to get them to join and you can become an affiliate member under them to save on the cost.

Lastly, Retail Lease Trac is a great resource for finding tenants...it's pricey but worth it.

Good luck...

Thank you for the advice so much. I appreciate it