I saw a video about a company using models to sell luxury properties in New York. I thought I'd take the message to the next step and see what you guys think.

Link to the video: http://vodpod.com/watch/212892-models-as-real-estate-agents-a-new-business-model

I think there's a place for models in major cities like New York, Toronto, Chicago, ect. But will being beautiful help you in smaller markets? Will it help a girl more than a guy? Am I crazy to think an agents looks play a role in getting leads or selling a home?

Hey BP, I think it depends on who you're trying to reach. It's like the old saying that you should wear appropriate clothes when going into a sales meeting. If you over-dress you may offend your prospective client by making them feel inferior. If you under-dress they will think you're a hick. Same with models in your videos.

sure it will help. don't you watch the "sell my house" shows on cable channels? the female agents often wear low cut tops revealing their cleavage. all other things equal, a male cient is going to favor an attractive woman.

Why else do women wear makeup to work? Or men keep their hair cut and facial hair neatly trimmed? It's basic biochemistry.

Why do bars have hot bartenders? So that people come up to the bar more often and spend more money just so they can talk to the hot chick behind the bar.

Of course, there may be those clients that just want to spend time with a hot agent and don't really intend to buy anything.

In my previous career, selling yellow page advertising, I worked with a "hot chick" of about 21 yrs of age, who specialized in selling ads to contractors. She would dress in what I would consider to be a provocative manner.

The office had a call one day from a contractor who said, "I just love it when I say no to her. Her skirt goes up an inch with every no."

Was she successful?

You bet she was!!!

As I, and most of the other women I worked with didn't employ those "objection overriding" techniques, we weren't as successful as she was.

Go figure!

Sometimes being atractive will work against you.

I am so hot that I have burnt holes in carpets. The women of course want me to represent them, but many a times the husband gets so jealous they have to move on to a new agent. I have turned gay women straight, and turned straight men gay, I'm that good.

I don't mean to brag or anything, because being good looking can be a curse. I have to ugly myself up to meet clients. I'm constantly telling clients "hey my eyes are are here". Im constanly picking up pens that seem to "jump" out of peoples hands.

I know to you people i'm just a body to look at and accidently fondle, but I am a human being. Please quit hating me because i'm a beutiful person.

A few years ago there was a female agent in California that purchased a billboard ad that had her pictured in a bikini. She took a lot of criticism because it looked more like an ad for a strip club than for real estate services.

Everyone uses their strongest asset in sales. I guess she was displaying her two biggest.

Dayton, You stole all my lines- NO FAIR!!! Except I turn gay men straight and the wives get jealous... Oh well, you get the idea...

Seriously, I am not an attractive person. I don't put my photos on ads because I know it may work against me. Most of my business originates on the internet or phone calls, so people are not screening my appearance, but what I haveto offer them.
Yes, people often go with a more attractive person over a plain or ugly person. It sucks, but we all know it happens. I don't think it's right to use your appearance as your best asset, but for some, that's really all they have. If I were gorgeous, I would have my photos on ads. I would not rely on my looks to bring in the customers or money, though, I just wouldn't expect them to be repulsed enought to go elsewhere.
I would never pay a model to advertise my listings, though. To me, that's morally offensive. Spoken like a true ugly woman, eh?

Feelin' ya on all that... but can i hate ya cuz you're a poor speller?

[quote=zephyr]Dayton, You stole all my lines- NO FAIR!!! Except I turn gay men straight and the wives get jealous... Oh well, you get the idea...

Seriously, I am not an attractive person. I don't put my photos on ads because I know it may work against me. Most of my business originates on the internet or phone calls, so people are not screening my appearance, but what I haveto offer them.
Yes, people often go with a more attractive person over a plain or ugly person. It sucks, but we all know it happens. I don't think it's right to use your appearance as your best asset, but for some, that's really all they have. If I were gorgeous, I would have my photos on ads. I would not rely on my looks to bring in the customers or money, though, I just wouldn't expect them to be repulsed enought to go elsewhere.
I would never pay a model to advertise my listings, though. To me, that's morally offensive. Spoken like a true ugly woman, eh? [/quote]

Zephyr, your honesty and humility are attractive features! I, ...erm... don't photograph well either. I discovered that the Comic Book Effect on my MacBook makes me look great! I'm thinking of putting a comic-book-image of myself on my business card.

I have seen a lot of people come and go over the years. It has been my observation that the really successful people are successful because of how hard they work, not how good they look. I have seen unsuccessful people who were great looking and highly successful people who were less than great looking. Maybe the great looking babe was successful selling stuff to truck drivers but I think that most buyers and sellers of real estate base their decisions about who they work with on things like professionalism, knowledge and experience.

I actually look better in photos (carefully chosen photos that is) than I do in real life. I pick the photo that most flatters me but I'm sure I seriously surprise people when we meet in real life. Then I wow them with my dazzling personality and irresistable charm and they're eating out of my hand as if I were Jennifer Aniston.

And if you believe that I have several bridges for sale...

I am a sucker for a good looking woman in a hot skirt! Great legs and a cute face are always attractive.

Megan Fox in Transformers 2 looks WOW on that motorcycle.

That skirt thing was funny. I guess that's what you call "using your ASSets!"

[quote=Laure]Zephyr, your honesty and humility are attractive features! I, ...erm... don't photograph well either. I discovered that the Comic Book Effect on my MacBook makes me look great! I'm thinking of putting a comic-book-image of myself on my business card.[/quote]

Laure,

That's an awesome idea, I am getting my fiancé to make me into a computer cartoon, I think it's a great marketing strategy. If u decide to go that route, I'd love to see it.

Best of luck

Of course! Easy on the eyes will always sell more service or product even if flirtatious or even blantently sexual techniques are not put into play. People want to be like attractive people and they will buy products or services based on looks and sexuality.

Even PETA endorces figures such as Pam Anderson and Jenna Jameson to gain attention. Sex sells.