I had written in a post a couple of months ago that the easiest way to get backlinks for your web site was by writing articles and posting them all over the web.

A few people thought I was crazy. So I thought I'd share with you some hard numbers for a site that was recently launched and for a new blog. The numbers are quite impressive as you will see.

The web site and the blog are the links in my signature if you care, but what's important are the results of a small article writing campaign.

First let me give a little background. The web site was launched last November, and the blog was launched February 1st of this year. The first of the articles was published on February 25th. The articles where published using Article Marketer , an online article publishing service.

This is an important part of the strategy because it doesn’t do much good to write articles and just distribute them to a few sites. Article Marketer distributes articles to about 3800 different sites. No other article distribution service I’ve found even comes close to that.

Now when Article Marketer distributes your article it won’t go out to all 3800 sites because all of the sites aren’t appropriate for whatever content you have. But the average number of sites that my articles got sent to was 788. Not all of those picked up and published the articles of course. But the point is that using Article Marketer got me much wider distribution than I could have gotten any other way. And certainly there is no way I could have done that kind of distribution myself.

This service isn’t free, but it’s not expensive. And if you are going to use this strategy it is the right tool for the job.

It is important to note that during the timeframe covered here I wasn’t doing anything else to create backlinks, though a few may have occurred for other reasons than the article campaign.

The articles I published were basically rewritten from blog posts or other things I’d already written, so I didn’t spend a lot of time putting this campaign together.

The last note is that the number of backlinks was obtained by using SEOMoz.org free backlink checking tool.

OK, so now for some results:

Feb 24th - Starting Point Backlinks for Webite 39 Blog 33
Feb 25th - First article published
Feb 28th - second article published - Website 43 Blog 36
March 3rd - Website 57 Blog 38
March 6th - third published - Website 92 Blog 68
March 9th - fourth published - Website 103 Blog 71
March 11th - Fifth published - Website 111 Blog 73
March 12th - sixth published - Website 112 Blog 75
March 17th - seventh published - Website 189 Blog 119
March 21st - eight published - Website 229 Blog 140
March 27th - Website 260 Blog 160
April 4th - Website 237 Blog 143
April 22nd - Website 409 Blog 225

Now at the end of March I considered the articles to have been very successful at creating backlinks. I have no idea why there was such an explosion of additional links well after the last article was published. I assume that some of the articles actually took a while before they were used by the different sites, and maybe the numbers will continue to climb.

I will continue from here posting articles of course, though maybe only one or two a month. So over time this kind of strategy should create tons of backlinks.

Some might say that backlinks don’t matter as much as getting real traffic that converts, and I would certainly agree. What I can say is that we are getting more hits from search engine now than before, and that Google analytics makes it clear that we are getting traffic from people clicking on the links in the articles.

I did not set this up so that I could track traffic from articles to conversion, but it could be done.

This project was meant to be a test of articles creating backlinks and traffic and not much more. So I would say mission accomplished. This kind of result would be nearly impossible to get any other way with the possible exception of using videos in the same way, which by the way is my next project, and I will report on it soon.

But by simply taking content I’d already written, giving it a slight rewrite, posting it on the web using Article Marketer, I think that the results speak for themselves.

Chris

Thanks for sharing Chris. That really is the great thing about articles, it is pretty much a surefire way to get backlinks. Granted, there are much easier ways to get backlinks, but writing and distributing articles is probably one of your best bets for constant backlinks.

One thing to keep in mind though, like Chris demonstrated, is that you a.) have to continuously publish articles and b.) get them distributed in many ways as possible. Now I have never heard of Article Marketer before, but there are really a ton of services and tools you can use to distribute your articles.

There are also some additional tactics you can do to increase the performance of your articles (i.e. spooling, tagging), but that is entirely up to you. Some consider these additional things to be unethical in nature, but that is all really a personal preference. Whatever you do though, make sure to track your results.

I for one have had similar results like Chris with articles. While I actually bought a tool for distributing my articles, it sounds like this Article Marketer service has a larger reach. Solid info Chris.

article marketing is definatly an easy way to go that can generate tons of backlinks if done properly

Nice post Chris, I love it when people post actual numbers:)

Chris, can you post a link to some of your articles? Do you post links to your site within the article itself, or at the end, like a signature?

Great technique. I use article submitter pro for my articles, but it only submits to 340 sites. I'll take a look at the ArticleMarketer as well. What do you do to make the articles unique so that they don't get penalized as duplicates on google?

Here's one article I found. Evidently, syndicating your OWN content is not the same as duplicating already syndicated content...


Syndicating Your Own Content - Google Penalty?

Sorry I haven't responded to the questions above sooner - I just haven't been on here lately.

Perky - there is an author box at the end of each article where you would put your name, a plug for wehat you do or a statement of benefit or expertise and any links you want. I keep my links out of the article, make the article good content, and the author box is the the ad, asnd also where the backlink is.

You ask if I can post a link to some of my articles. If I did that then if the article was taken down you may not be able to find it. So better yet go to google.com and put the following in the search box - "Short Sales - A Great Opportunity for Realtors in These Tough Times"

Just now that brought up 45 links to the article, but if you click on view all at the end of those links it show a total of 99. Look at a few of them and you'll get an idea of what the author box looks like. Every article site will have a slightly different format, so things may show differently on them. But at Article Marketer you just file out the form and don't worry about it.

Agents - Everything I write is unique, but if your refering to my saying that I reuse blog posts, what I do is jhust a basic rewrite of the content. After writing an article and not looking at it for a day or so normally when I do look back at it I would think of different ways I would have wanted to express what was said. So just rephrasing or reorganizing the article is all I do.

I agree with Chris. I tend to leave my links out of the content of the article and only place them in the resource box with a clear call to action.

Although you aren't exactly punished for having duplicate content Google may or may not just omit anything they see as duplicate from the search engine and your overall page strength. While article rewriting software is powerful I have always stuck to writing unique content for each article site. That way I don't have to worry about the thought that Google will slap my site at some point. It is up to each seo to use this technique but from all the major seo blogs I follow and my own experiments I have never used a rewriter. The real question I have Chris is are any of these articles receiving and page rank from Google? If so what are you getting. Please share an example or who me the link.

Always remember you can have 100 page rank 0 articles however, my well written unique article with a PR 1 will trump those 100 pr 0's.

Actually, I've read that pagerank is somewhat logarithmic - meaning 1000 PR1's equal 100 PR2's, which is the same as 10 PR3's & 1 PR4... (I personally believe it's closer to a multiplier of 7 or 8, but you get the idea.)

Based on that logic, 100 PR0 pages would be equal to about 10 PR1 pages. (Of course, this assumes we're talking about pages that actually have a PR of 0 - which is definitely better than a grey bar - which has no PR at all.)

Backlinks work the best if they contain relevant keywords/anchor text and the very very best results are obtained if the anchor text/links are in the content and are a relevant part of the relevant content.

I'm thinking about using an article submission service, but I always have the fear of getting penalized for duplicate content. This gave me new confidence in taking the next step, thanks for the numbers. :)

-Lisa

If your website gets slapped. It is only temporary. Continue to build links. After the penalty, your site will be much higher in the SERPS than it was previously.

When one of my sites got it it went from position 12 to position 88.

OK no problem I though, So I have continued to build links to the website, now I have noticed it climbing back up again!

- Gary

There are many good ways to create backlinks. Most techniques you read online will work, but you need to find out which ones are suitable for you in order to be successful. it is important to first know about your competition and where there are standing. At the end of the day, all that counts is for you to close a real client. I rather close 10 clients a week as an apartment locator, versus 100 backlinks and wait for magick result.
Also, before building backlinks, you need to make sure that all your basic SEO work is done on the site such as good original contents, Titles, Keywords, and description. I have worked with 4 websites in the past and you can find them below.

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