Linden, he is paying for it. The signs are provided by him. The company website is provided and paid for by him (and only a handful of us have our OWN websites). The advertising in the local real estate guide are provided by him. The ad in the local newspaper is paid for by him.
If an agent wants they can buy their own riders with their name and cell phone number on there...they can buy their own signs with their name and cell phone number on there. They can do their own advertisements and every lead that calls in is screened "Where did you hear of us" and if they say they saw Perky Realtor's sign or ad they are sent to Perky Realtor. If they say they saw an office sign or ad then they are going to the floor time agent.
Like I said - if you are marketing yourself right the leads will call YOU direclty not the office or they will call the office and ASK FOR YOU. If they ask for you they go to you. Simple.
ooooh that makes a difference..doesnt it..
Im with an independent..I dont pay commission splits..
So I have to pay for all my websites, sign riders, signs, direct mail, websites, ads..
everything you mentioned..I PAY for in my office..NOt the broker..
My broker does no marketing at all..
thats why Im so adamant about my leads coming to me..
because its my money..
I spend over $30,000 a year on marketing..
mostly direct mail, ppc, and local inserts in the local paper..
but my brokerage benefits through name recognition
cause thier name and logo is on everything I do..
I dont understand it..but lots of consumers call the office of my ads..cause I MUST have the brokerage number.
Maybe I need to do a better job of marketing..
thanks for the tip.