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#286246 - 04/15/09 04:59 PM Cost Effective Marketing Ideas
spinchem Offline
Member

Registered: 07/11/06
Posts: 53
Loc: Detroit/Atlanta
I deceided to go back full time in this business. It is safe to say that I am almost starting all over again. I am trying to figure new low cost ways to effectivly market to new clients. I have heard so much that i don't know where to turn. Does anybody have suggestions.
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#288485 - 04/30/09 03:13 PM Re: Cost Effective Marketing Ideas [Re: spinchem]
galejones Offline
Junior Member

Registered: 04/29/09
Posts: 2
Loc: NJ, USA
My husband is a broker in Atlanta. Reece Cohen. reece@semtgsolutions.com and his website is 123getloan.com

Feel free to ask him for some ideas.

-Gale

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#291733 - 05/22/09 05:17 PM Re: Cost Effective Marketing Ideas [Re: galejones]
Texas Loan Guy Offline
Junior Member

Registered: 05/22/09
Posts: 6
Loc: Texas
Go to meetup.com, find networking groups in your area to attend, even ones that are non-real estate related. It is free to sign up and in most cases free to participate in the actual meetups.

Also try fliers to apartment complexes marketing to first time home buyers. With the $8,000 tax credit for first time buyers, this could be a way to get immediate business, people will act fast if you remind them they have to be in the home prior to Dec 1st of this year.

This one I wanted to try but never have yet, go to a public library and offer to put together a "First Time Home Buyer" workshop. In most cases the library will do the advertising for you by posting in their newsletter and all around the library.

You can then have a check in sheet for all that show up to your class and then you put together a short powerpoint with some handouts for the participants, very low cost and you get exposure in the community and new leads.

Also if you haven't, buy the book on Guerilla Marketing or check it out at the library, great tips on low cost and free advertising.

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#292115 - 05/26/09 12:40 PM Re: Cost Effective Marketing Ideas [Re: Texas Loan Guy]
Greg Phillips Offline
Mortgage Professional
Veteran Member

Registered: 01/26/05
Posts: 1372
Loc: Lancaster, Ohio
Pick 4 ways to market and execute them persistently and consistently.Track your results and adjust your marketing channels as needed.

I like the suggestions above.

I have been getting a considerable amount of Bank Turn Downs. Visit banks and talk to them about getting these. Usually it requires that you talk to an L.O. I have established some very rewarding contacts over the years. I would estimate about 75% of the business they send closes. I tell them when my criteria changes so they can filter out the ones that do not qualify.

If you have the USDA RD program you can target rural markets that are in approved area's and thrive on that business. It is one of the last remaining programs offering 100% financing to home buyers. Most small town financing avenues do not have it nor FHA.
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