Hello Everyone,

As a rookie realtor, I am seeking advice and experience from others in the marketing of rural lakehouses.

The houses are situated on a 200 acre lake in Central Virginia roughly an hour from Richmond and Charlottesville.

The community consists of roughly 100 lakefront and lakeside cabins and houses. The feel is distincly rural, and would be perfect for urbanites and suburbanites as weekend getaways.

The properties range from old sears kit log cabins (roughly 500 sf) to 3500 sf custom lakefront homes.

The community is almost completely unknown. I will be listing 4 properties over the next 3 months between (roughly) $95,000 to $300,000.

My primary question is:

How best do I market these homes, this lake and / or this community?

Any feedback will be greatly appreciated.

Have a great day!

Carter

How far from DC area?

BIIGG website with lots of pictures.

Lots of small print ads in target areas, i.e. newspaper, magazines, etc..

"2 Hour Drive to lakeside living
[url=http://www.MakeCarterRicher.com"]www.MakeCarterRicher.com"[/url]

Yes, website with pics. You seem to have identified the buyer segment. Deliver lifestyle as opposed to technical images. Happy families enjoying their kids.

I would also find SFRs in the area that were non owner occupied, or at least where the tax bill is sent to a place other than the actual situs.(especially ones with equity)
Send out post cards to them promoting the lakeside properties. perhaps, with their equity, they may be interested in exchanging into a more relaxed and enjoyable life style as a second home.
(possible list and sale).