the agents who produce the most in my area all work in teams under a larger brokerage. teh names are all

firstname lastname real estate team

or

firstname lastname (then the brokerage symbol)



personally, i like the

firstname lastname real estate


many many many successful agents have made that into their brokerage name and the top 5 that i can spit out in my area advertise their personal name and people dont even know what brokerage they are affiliated with! the people remember the name of the individual that is the "face" of teh operation. if and when you can be at that level, you are there.

Great topic and great ideas everyone. Some of you are so creative. I wish I'd read a thread like this when I was thinking of my company name. Regarding the post below, an important factor to consider is that although many agents use their names, those are agents who chose to work under a broker, not start their own brokerages. In my area, many top producing agents choose to work under their own name and they are actually quite smart not to promote their broker (except as legally required) but to promote themselves.
*But* in deciding what to name your company, it does depend on what your vision is. Some brokerages are not started because the broker wants to sell homes, but because the broker wants to one day sell his or her business.

In that case, you may not want to use your name. That being said, my co name consists of the owner's initials followed by Real Estate. So, *I* know it's personal, but it doesn't sound personal to others. Plus, I have a slogan tied to the initials that I can use as a tag line.