Well, I've been getting a lot of PM's about how I came up with this concept for my company, so I'll just put it here for everyone...
I saw a need. In the past I worked with so many land owners trying to market their properties, but not really understanding how a buyers mind thinks.
I had a guy I was working with rezoning his property from multi-family to commercial. Once he had it zoned he stuck it on the market. It was an odd shaped property and I knew that buyers wouldn't see the potential the site actually had. It sat for quite a while, so I asked him if I could create a colored up site plan for the property to show buyers how it could be developed. He agreed and I was able to fit a Walgreens type footprint along with some strip retail and restaurant pads. The listing agent put that on loopnet instead of the regular aerial image with a property boundary that was previously on there. It had immediate success. And thats where my concept was born. I have found more and more people wanting a service like this that is affordable so they can make their property stand out more and put ideas into potential buyers minds of what it could be. The best part about this is that I have made the service potentially free to everyone who uses it by passing the cost on to the buyers. So, i have a lot of return business due to the fact that they are paying nothing for my service and getting greatly increased interest in their properties.
I figure that's a win win! PM me if you want more information!