Value Real Estate

I am going through the same thing you are. I am in the process of opening my own company and just finished incorporating it. It is definately difficult to think of a good name.

I was named after my 2 great grandfathers. My first name Benjamin came from one and my middle name Robert came from the other. I decided it would be nice to use their names for my company.

The one I took my first name from I used his middle and the one I took my middle name from I used his first. I came up with Taylor Donovan Realty, Inc.

I've been told it has a ring to it. It also sounds like a Coldwell Banker or Keller Williams. It has the potential to be a large company if I so desire, yet it is still a family name.

Great topic and great ideas everyone. Some of you are so creative. I wish I'd read a thread like this when I was thinking of my company name. Regarding the post below, an important factor to consider is that although many agents use their names, those are agents who chose to work under a broker, not start their own brokerages. In my area, many top producing agents choose to work under their own name and they are actually quite smart not to promote their broker (except as legally required) but to promote themselves.
*But* in deciding what to name your company, it does depend on what your vision is. Some brokerages are not started because the broker wants to sell homes, but because the broker wants to one day sell his or her business.

In that case, you may not want to use your name. That being said, my co name consists of the owner's initials followed by Real Estate. So, *I* know it's personal, but it doesn't sound personal to others. Plus, I have a slogan tied to the initials that I can use as a tag line.