I have a listing for $799,000. Comps support this list price, but they tend to sit for about 80+- days. The couple is separating and want to bail out fast without owing anything. There are 4 homes in the area at this price range, my listing is on the largest lot, but slightly smaller GLA. So far it has been on the market 20 days (not long I know) with only 2 showings. I'm trying to figure out what will get more showings and hopefully an offer - lower the list price, or offer $10,000 - 15,000 in buyer incentives? Thanks in advance!

If the sellers want to sell quickly I would do both. Put the home just underneath the rest, you don't need to kill it with price but just make it the cheapest and offer more commission to the buying agent to get them to show the home.

Thanks SellMyDigs~

have you thought of offering an agent bonus? I'm selling my sister's home right now. We've had a steady stream of showings for past 90 days, but has slowed going in Sept. I relisted last week and offered $5,000 agent bonus. We've had a least 1 showing per day and a couple of serious inquiries. Money is a good motivator on both sides. You could always offer $5,000 agent bonus with executed contract on or before...and offer some type of buyer incentive as well.

Lower the price and offer buyer incentives to make it a better deal than its competition. Be sure to let the agents who did show it know about the changes.

If it's one or the other, I would say lowering the price is better because if you offer an agent incentive that only helps you with agents showing the property (our MLS has two separate sections one the public sees and the other only agent see and the first is where you must pout bonus information) and doesn't do anything for buyers... Whereas if you lower the price everyone can see it and it will entice buyers as well as agents and depending on how much you lower the price, it might also attract buyers at a slightly lower price bracket then at your current price... That's my 2 cents


Dan Ortiz ABR CRS CREOS (Hablo Espaņol)
Licensed Broker/Owner
Manor Gate Real Estate of NY Inc

"If you think hiring a professional is expensive, wait till you hire an amateur" Red Adair

Thanks everyone~
We ended up offering an incentive of $10k and had 3 more showings this week. I will request a price reduction when it has been on the market 6 weeks. We'll see what happens...

10-15k wont mean much to the buyer. if you raise the price to 800k. your property will come up in more searches. ie: 800k -900k. take the 15k and offer it to other agents as a bonus.