Now, about youtube. People go to youtube for entertainment not to shop. It is better to get 1 good contact then a million contacts from people having fun.
This type of exposure works if you are selling a national brand of soda or cars but in real estate the market is local and requires target marketing.
That's not an accurate assessment. In addition to entertainment, many people use youtube for learning purposes. If you want to learn how to get a mortgage, there are videos on youtube about that subject. If you want to learn how to clean up your credit so you can get a better interest rate, there are videos on youtube. If you want to get some tips on how to sell your house, there are videos on youtube.
In fact, if you want to sell your house, you can get a decent amount of local traffic from youtube. If you doubt it, go to youtube right now and type in your city, along with the words "Homes For Sale" and see what comes up...
I typed in Canton GA Homes for Sale and got some listings that had as many as 400 views. Now, it's not thousands of visits, but in order for them to see that video, they had to of typed in some terms related to homes for sale in the Canton Georgia area.
If you want to learn how to plant flowers or stage your house, there are videos on youtube for that.
So what's the lesson here? Present educational materials on youtube with your url on the video and description. If you live in a small booming town, make a video about your town with some of the hotspots and a little history to educate people about your town. If you're an agent, then make sure to mention that. Someone who lives in Texas, may be interested in moving to Canton GA, and it's possible they'll find your video on youtube and you could very well end up with a client because of that video.
Another thing... Google is starting to index these videos into their regular search listings. So if you have videos posted, you can end up being shown in a google search. For instance, type in home inspector marketing and you'll see a video clip at the bottom of google:
http://www.google.com/search?q=home+inspector+marketingYou get the same results when you type in: night guards, which is a product for those who grind their teeth:
http://www.google.com/search?q=night+guardsI got both of those videos on the front page of google and it didn't cost a thing...
So, videos are very relevant and if you're in a very tight niche (or small city), it would be wise to post videos about those cities on youtube and other small cities in your area.
If you don't do it, someone else will, so you might as well take advantage of it, and it's FREE, and it's targeted.
Interview local merchants, film local parks in the city, if there is a festival going on, get some clips. Upload them to youtube and the other video directories. Become the authority of your city. People use the internet to research the area they're thinking about moving to, and if you're that agent, you'll get the business.
Youtube is not just for entertainment purposes. The smarter marketer will exploit youtube and make a fortune from it by generating leads, customers, and sales.
I know this because I've done it myself, and have done it for my clients.
One of my sites have over 100,000 members (active). And 95% of those active members came from youtube.com
Here is one of my videos, viewed nearly 1,000,000 times... collectively, all of my videos (i have others under different accts), have been viewed millions of times, and my videos send prospects to my site who end up joining and buying a ton of products from my site... All because of a free lead generating video:
http://youtube.com/watch?v=hQhdK8l6CuYYoutube is FREE, it can bring you targeted traffic, both local and non-local traffic. My home inspector client generates inspections from youtube on a regular basis, and last I checked, he only did inspections in the Atlanta area ;-)
Cartess