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#238534 - 07/17/08 01:39 PM What does your broker do for you?
$$Kate$$ Offline
Member

Registered: 06/06/07
Posts: 17
I'm new to real estate and my broker is a close friend. We have an 80/20 split, with me funding all of my marketing and sales efforts n(signs, flyers, fees, etc.) My husband thinks my marketing should be funded by my broker to earn his 20%, but I believe the 20% is a fairly good deal considering the liability he assumes by hanging my license in his office and the mentoring he provides.

For those of you who have been doing this for a while, which is correct?


Edited by $$Kate$$ (07/17/08 01:40 PM)

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#238540 - 07/17/08 01:55 PM Re: What does your broker do for you? [Re: $$Kate$$]
Cave Man Offline
Veteran Member

Registered: 11/16/07
Posts: 582
Loc: CA
If your broker advertised and marketed for you, your broker would want and take far more than 20%. Your arrangement is not bad for a new agent. Tell your husband that some brokers take as much as 50% of the commission of a new agent. Make sure you are getting good training and mentoring.

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#238553 - 07/17/08 02:31 PM Re: What does your broker do for you? [Re: Cave Man]
That 20something RE Guy Offline
Veteran Member

Registered: 07/26/06
Posts: 693
Loc: Circleville Ohio
80/20 isn't bad at all with what you are not getting.


If there is a office monthly "fee" in there, it may be a little less than stellar. I'm on a split with my broker that is less than yours, but they pay for quite a bit of things, and i'm very content. I can switch to a 100% system should I want to (Then I pay for my marketing).

The benefit with NOT having a broker provide you services is that you can pick what you feel is needed or warranted in your area.

For instance, I absolutely HATE newspaper ads, with a very passion. My office spends something like $2000-$3000/mo in newspaper ads. Yes they generate leads, but a good internet marketing campaign could be much better with the same funds.

As caveman said, training is very very important.
_________________________
Brandon E. Schlichter
Real Living HER
(740)-571-1606
www.RealEstateCircleville.com
My REO Blog
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#238554 - 07/17/08 02:44 PM Re: What does your broker do for you? [Re: That 20something RE Guy]
estatereal Offline
Major Contributor

Registered: 01/27/07
Posts: 2779
Loc: LAND OF THE FREE!
you sound like you have a good deal. remember that the marketing that your broker does will bring in leads that get distrubuted to the agents in the brokerage where as your marketing dollars will be spent on leads that will come directly to you. personally, i can generate more leads on my own than any broker that i know could give to me, so i have made a business decision to pay monthly fees and keep 100% of my commission and i pay for everything of mine. i mean everything. from lockboxes to business cards.


i can say that 85/15 with no monthly fees is the best commission that i have ever seen in the industry as far as splits go and that is by just one broker that i know. if i were going to be on a split, i would go for 80% as i know there are several around my area taht i could do that at. 80% is a fair number to me.... even 70%, but i would not take 70 because i know that i can get 80.


i am one to question commission splits on these forums quite often and i think that 80% is very fair.

good luck to you in this business. you can do great or horrible. remember how good or bad you do is on no one other than you. welcome to the world of independent contracing! i love this stuff!

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#238556 - 07/17/08 02:49 PM Re: What does your broker do for you? [Re: estatereal]
broker Offline
Major Contributor

Registered: 08/16/04
Posts: 1979
Loc: Cary, NC
Heck of a deal. Tell your husband to go get his brokers license, open up and office and then figure out what he wants to hire agents at.
_________________________
the real estate industry is changing...

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#238575 - 07/17/08 04:33 PM Re: What does your broker do for you? [Re: broker]
Mr. Foreclosure Offline
Major Contributor

Registered: 09/01/06
Posts: 2834
Loc: upstate New York
My broker does everything for me and I get a 100% split, but I have to admit that I am the broker! ;-)

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#238592 - 07/17/08 05:26 PM Re: What does your broker do for you? [Re: $$Kate$$]
$$Kate$$ Offline
Member

Registered: 06/06/07
Posts: 17
Thanks guys, very helpful. smile

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#238593 - 07/17/08 05:27 PM Re: What does your broker do for you? [Re: Mr. Foreclosure]
Vermont Offline
Major Contributor

Registered: 04/12/08
Posts: 4725
Loc: Vermont's North-East Kingdom
Me too . . . . but I don't know if I'm a 100% or a 0%. If it's a bill to be paid, I pay it: little things like the telephone and electricity; or plowing the driveway; or postage; or new stationery; or heat; or cleaning; or E&O; or an Attorney Retainer; just the odds and ends that grease the skids and are never directly related to any specific Transaction.
_________________________
Dale C. Hittle of GOLDEN RULE PROPERTIES in Glover, Vermont
Where We're Always Striving To Put Together "THE FAIR DEAL"

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#238645 - 07/17/08 09:46 PM Re: What does your broker do for you? [Re: Vermont]
Perky_REALTOR Offline
Mod Squad
Major Contributor

Registered: 11/27/06
Posts: 7685
Loc: PA
My broker gives us quite a bit in exchange for our split. First and foremost, he is ALWAYS there to help, whether it's with a contract, or to ride with me if I'm nervous about going out with people, to training - yes, that's how a broker SHOULD be but I came from an office where the broker was hardly there, said she'd train me but never did, and always seemed too busy.

I love my office and I can't imagine working in another office. I'd be in heaven though if I had this split - your husband needs to learn more about the business. LOL

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#238650 - 07/17/08 09:54 PM Re: What does your broker do for you? [Re: Perky_REALTOR]
Texas Agent Offline
Member

Registered: 07/14/08
Posts: 357
Loc: Dallas, Fort Worth - TX
Very few brokers pay advertising expenses and start-up fees for new agents. They might pay for open house ads in the newspaper. And they might reimburse certain mailing expenses. And they may have a cabinet with loads of free stationery, fancy folders, and other goodies. Other brokers charge for each envelope and every copy you make on the office copier. Take advantage of what you can. It sounds like you've got a pretty sweet deal as a 'newbie.'

When you're a top producer... you'll have leverage to negotiate for just about whatever your heart desires!

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#238652 - 07/17/08 10:02 PM Re: What does your broker do for you? [Re: Texas Agent]
Perky_REALTOR Offline
Mod Squad
Major Contributor

Registered: 11/27/06
Posts: 7685
Loc: PA
My office allows us to take stationery and envelopes (but not for mass mailing). They do pay for most postage (but not for mass mailing).

We also have unlimited black and white copies, but color copies have to be paid for - they charge us exactly what the copier company charges them so they are making zero money off our copies.

The office secretary is there for us if we need her.

The office pays for online training for us to access any time we want from Weichert.

The office pays for postcards we mail out announcing a new listing or a just sold.

They provide us with all the signs we need (But we need to buy our own name riders, $5 each).

They give us a license plate, a license plate frame, and two car magnets with our name and number on it.

Full time agents get their own cubicle (part timers have to share a "general" cubicle that is for anyone to use).

They pay for part of our REALTOR.COM fee for enhanced listings.

They provide GREAT training.

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#238737 - 07/18/08 10:55 AM Re: What does your broker do for you? [Re: Perky_REALTOR]
super realtor Offline
Major Contributor

Registered: 05/01/05
Posts: 8475
Loc: georgia
As ALWAYS it's not about price it's about VALUE!

It's about what are you getting for what you are paying,it's that simple.

I would say 80/20 is a VERY good deal for a new agent. If I was your broker and I paid ALL expenses for you with NO risk you wouldn't be called an independant contractor you would be my EMPLOYEE and you would make very little money with no risk involved.

No way I would pay advertising as the broker. It's a rite of passage to learn what works and doesn't in this business. If an agent wants to try a hairbrained idea to sell something then they can do it.

Obviously your husband has no clue what he is talking about.For just training you and reading over your contracts and providing the forms to where you don't have to reinvent the wheel is alone worth 20 percent.

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#238762 - 07/18/08 01:57 PM Re: What does your broker do for you? [Re: super realtor]
MovingCareers Offline
Member

Registered: 03/25/08
Posts: 53
Loc: Nationwide
What your broker does for you is directly related to whether or not they think you are going to be with their company in the future. Agents are the reasons real estate companies do business...not the other way around. Traditional real estate companies were designed to promote the company's brand and take care of the share holders. This is why most traditional companies do not truly teach their agents how to generate their own business, or offer them the appropriate training, support and education...they see their greatest asset as they company's brand recognition not the success of their agents.

It all comes down to one simple concept...loyalty. Loyalty has never really been a big part of the real estate industry. Agents that realize that they are reason they do business, will take their business and their relationship to another company where they make a higher percentage of their commissions or get better training and support.



Edited by Perky_REALTOR (07/19/08 03:32 PM)
Edit Reason: Removed link

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#238857 - 07/18/08 11:17 PM Re: What does your broker do for you? [Re: MovingCareers]
UpstartAgent Offline
Member

Registered: 07/29/07
Posts: 86
Loc: US
Your split sounds very fair, especially for a new agent. I started at 50% and the broker paid for everything except my gas mileage. It was a great way to start and learn the ropes without much risk.
_________________________
Upstart Agent: Real Estate Marketing Blog

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#239227 - 07/21/08 03:39 PM Re: What does your broker do for you? [Re: Texas Agent]
fatmaxxv Offline
Veteran Member

Registered: 05/23/06
Posts: 724
Loc: Frisco, TX
Many times new agents look at the split commissions as a decision factor. If you indicate that you are new, you perhaps should hang your license with a very good experienced broker. If he pays for your E&O insurance, great. If not, that's okay too.

Just view your 20% as education fee - it's cheap if you have a good broker to rely on. Your experienced broker can cut short your learning curve and point you to what works and what doesn't. Isnt that in itself worth more than 20% ? I'm not a hiring broker, but if I do, I know my time is worth more than the 20% that I charge, hence I would charge more - especially to a new agent. I will also not take agents who view the split commission as a decision factor. I would want agents who want to learn the ropes of this business and someday be able to earn the 100% commission.

Remember if your broker is no use to you, and you have to learn everything by yourself, so what if your commission is 100%. All I know is that 100% of Zero sales still makes a zero in the end.
_________________________
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Real Estate Broker
Frisco-TX-Homes.com: Comprehensive Guide to Frisco TX Homes for Sale
Frisco, TX - Suburbs of the Dallas, TX metroplex
**********
I make myself rich by making my wants few

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