that was the point that i was trying to make. print advertising is for generation of leads and is a line in a listing presentation. if i were selling my house, i would not be doing the print advertising. print advertising does not sell homes. the fact taht print advertising does not sell homes means that you are not giving less service because you dont do something that does not attribute to hte sale of the home that you are selling----is late, must sleep!

Discount list in a dying market. As equities are falling discount listers get calls. Once the market is mostly upside down there is no need to discount. The Sellers have no power. The Banks determine the short sale price and the commission, so why give away money that is there anyway?

In California two years ago as prices started to drop discounters where everywhere. Now I can't find a single discount listing ad. Market to what people want not what you want. Now all the advertising is directed towards "Our Negotiating Experience" & "Our Short Sale Negotiating Team". This is what Sellers respond to now.