I look for cheap things that last, that I can brand. Notepads, sporting schedules, kid booksfrom the dollar store, crayons, what ever. I slap a sticker on or a card on, take them to my regular hangouts, and put a free stuff sign on it. They know that they get my leftover marketing material, and they love it.
Sounds like a great idea. Just out of curiosity, what types of places are your regular hangouts? All I could imagine was hanging out at a bar when you said that. I don't know if coloring books would work well in a bar...

Private clubs (Moose, VFW, American Legion) and a couple neighborhood. Many of the Private clubs are very kid friendly and sponcer events for the kids with no alcohol sold. The kids love the contibutions I make. I get pics that the kids color all the time and asking for refills. Somehow I'm going to incorperate a coloring contest soon.
I printed off an MLS sheet for a multi-million dollar house and gave it to one boy and sent him off to tell daddy to buy it. I know are considering selling, but I don't want to be pushy nor want to make anybody feel uncomfortable when I come in, so the patrons approach me. Dad thought it was funny, offered 100K for it, we laughed, we talked, I will likely list his house in a couple weeks.