Lead companies seldom generate quality leads.
You have, no doubt, seen lead companies claiming they have target market leads for your business. They target very generally, to produce massive numbers of leads for their own profit, not yours. All seven points here are lies you are literally being sold.
These are only a few reasons to generate your own leads.
Lead Generation Company Lie #1. "We Generate Target Market Leads."
For example, some lead companies place pop up ads on massive corporate investment web sites. People looking to invest a very small amount of money see a pop up ad that says "Earn $5,000 per month from home" and opt in, out of hope and curiosity. The lead is targeted to anyone who will enter their information, and then sold to you.
Does that sound like someone looking for a business, or someone who's attention was diverted by fading momentary interest?
Lead Generation Company Lie #2. "We Generate Leads."
The truth is, there are only a handful of lead companies that generate leads, and they are generally very poor quality. The others, buy their leads from them, and re-sell them to you. They, in fact, never generated the "Lead".
Lead Generation Company Lie #3. "Our Leads Are Fresh, 24 Hours Old, Or Less!"
The lead was actually just sold to the company 24 hours ago from another lead company. It could be days, weeks, or months old. Make sure to read all of the details about how the company obtained the lead to begin with.
Lead Generation Company Lie #4. "Leads Are Not Incentivised."
Incentivised means the lead company claims that they did not offer a cash payment, or gift, to the person who become a lead. They are actually posing as a survey company that promises to pay people, for filling out surveys. First, people are asked to fill in their information, so checks can be mailed to them, for surveys taken. After filling out a survey, the lead company informs the survey taker that they will not be paid, unless they sign up for a certain number of offers on a questionnaire. A good example is this:
"Would you like to work from home?" The survey taker checks the box to be paid, and their information is sent to you as a lead. They often have no idea of what just happened, or why you contacted them.
Was the "Lead" incentivised? What do you think?
Lead Generation Company Lie #5. "Company Specific Leads"
Let's say in this example your home business sells vacations. The lead company tells you that their $10 lead is targeted to people that will be interested in vacations. What that really means is, an advertisement was put in a place of interest to people looking for a vacation package, that also sells advertising space to a lead company. The ad placed on the site claims the person can get paid to take vacations, instead of purchasing one, and the shopper opts in.
Is that really a company specific lead?
Lead Generation Company Lie #6. "There Are Millions Of People Looking For A Home Business Every Day."
The truth is, there ARE people looking home businesses every day, but, there are thousands, not millions. Most leads are just the same people falling for these gimmicks, over and over. That's the reason why most home business owners fail. They go broke sorting through costly, poor quality, "Leads".
Is that what you want? Of course not.
Lead Generation Company Lie #7. "We Will Give You 10 Free Leads To Test Our Quality"
A lead company tells you that they will give you 10 leads for trying their leads. What they don't tell you is that when you give them your information, you just became a lead.
The bottom line is, lead companies CAN generate quality leads. However, they never will, because their profit comes from selling millions of poor quality leads. If they were to generate millions of good leads, their employees would use them, quit their jobs, and join a business!
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