I agree with Toby that a great number of visitors will be looking for an MLS search but everyone will have that on their web site. You need to stand out, be different, be a destination with other information that people are looking for - information about your area. Not a list of links. Anyone can provide that but rather stories, articles and interesting tid-bits about your city/town/area that they won't find on all of your competition's web sites.
If search engine ranking is a concern, keep in mind that it's been found that the spiders tend to like pages with approximately 1,000 words - and make that content rich with keywords. (Ensure it reads well by humans first, utilizing your keywords and phrases throughout your text.) "They" (being the experts I follow), say that keyword saturation should be about 2% - 7% of your content.
deapsea also had a great point that your call to action (what exactly do you want your visitors to do?) should be "above the fold". This has been proven time and again to be the most effective.
It's important in the beginning stages of a web site to first determine your goals for your Internet presence and then build your site around those goals, rather than trying to squeeze it in after a "pretty" site has been achieved.
Just my two cents. ;-)
Cheers,
Pam
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Pam Ivey, Cert SBM,CREA,PREVA,CRESS,CMP
Virtual Assistant Solutions Specialist
MY CREATIVE ASSISTANT |
www.MyCreativeAssistant.comCo-founder ~ Int'l Real Estate Assistants Association |
www.IREAA.comOwner ~ Canadian Virtual Assistant Association |
www.CanadianVA.netHelping Real Estate Professionals get more leads from their marketing dollars.