Before you even worry about your SEO, fix your site. Design-wise, it's a complete mess. A website design is like the type of car you drive or the kind of tie you wear. It tells people what kind of guy you are, whether or not you know what you're doing.

you might want to consider organizing your toolbar. if you didn't know that will make all the difference. right now its all over the place and no one has time to read everything on your toolbar. organization is key. i wasn't converting sales until i organized mine.

[quote=RJacobsen]May I suggest you do everything within your power to relate your website to the term "Indiana Real Estate".
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Be more specific than that - I have a system I like to call "Collateral Keywords" that I will show you a few examples of below. You want to cater your keywords more in depth. For example:

Bloomingdale New Construction Homes For Sale
Poneto Indiana Homes For Sale
Rochester, IA Real Estate For Sale

I have several MLS areas covered and I can see thousands of 5+ word phrases coming each month per site.

...those words "for sale" are KILLER KEYWORDS!!! People will type that in combination with thousands of different cities and suburbs, subdivisions, even addresses they drive by. You can hit them all by targeting localized cities.

Don't get too ambitious, I've got the south covered, stay up there! :)

ANI