I'm the webmaster/realtor of my Brokerage. I don't do listings; I teach our agents how to use the web in their daily professional life. And it is a tough job. So this is awesome. 9,000 plus agents, a website forum and not just shooting in the dark for answers. Let me introduce myself.
Yesterday was my anniversary, 2 years as an agent. I'll tell you now, I'm not in this business to get listings or sell houses. I'm in it because in Florida, you have to be an agent to be paid a referral fee, and I only want to generate website driven referrals and to give referrals through the use of the Internet.
My Brokerage is small, about a 15 agents here in South Central Florida. Most are Latin Women, and in fact, except for two of us, all are women. All are on tough times and trying to cope with the changing market as it goes through the collapse and recovery.
My self-appointed job is to be their real live web and affiliation master. Let me clarify that last phrase "affiliation master".
There is an issue of meaning between real estate agents and the Internet over the word 'affiliation'. For example, I did a search on the forum here and it returns dozens of entries by members who think of affiliate under the Real Estate meaning of a member of a real estate association that participates in broker reciprocity.
But, when you go to Google and search for 'affiliate' you will find a totally different understanding of it and reference links to things like Google Adsense,
http://www.commissionjunction.com and others who, like the originator of affiliation systems (Amazon.com) think of an affiliate as someone who places a link on their website that pays them for click throughs, leads or sales.
As agents in Florida, FS 475 prohibits us from paying a 'referral fee' to a non-agent. This may be true whereever you are as well. So we agents never became acquainted with the professional side of the now $3 Trillion Dollar affiliate system that really represents the core value of the internet core technology.
So let me start my foray into this forum with a simple question. How many of you have affiliation software connected up to your web host? Your answer should be either, (a) I do, and would you like to be an affiliate of mine? Or it will be, (b) I don't understand, what are you getting at?