We've probably all heard the adage, "A house priced right is half sold."

And it is critical to get a price right.

But the phrase isn't "A house priced right is sold"; it's "half sold." If all it took were pricing it right, we could all just charge a nice flat rate, work up a very intensive CMA, get the seller to price it at our CMA, and sit back until someone buys it.

But we do more than that. So what do YOU do? What do you do that you find effective to sell your listings? What do you do (or have you done) that you've found ineffective? What do you do even though you know it's ineffective at anything except placating sellers?

Newspaper advertising--line ads
Newspaper advertising--display ads
Property brochure in front of the house
Property brochure in the house
Realtor.com spotlight or feature listing
Zillow listing
Your own website and its listing
Radio advertising
TV ditto
800 line with sign rider
Open house
Send flyer to top N (20, 50, 100, >) agents in your market
Mail Just Listed postcards around the listing
Surround calling the area around the house
Call, email, or fax the agents who work most in the area
Real estate magazine ads
Penny saver ads
Promote it to your sphere of interest
Good signage
Road signage


Those are some of the things I do or have seen done. What else? What do you do? What is most effective? (Yes, I know: Pricing it right. Got that.)