Agents Online Real Estate Forums, Discussion, Realtors Marketing Tips

Follow AgentsOnline on Twitter

Click Here to display our logo on your site and link to us!
AgentsOnline Real Estate Discussion Forums Logo

Sponsored Links
Good Ideas
Inspection Central



How To Advertise Here

Sponsors
Facebook
Sponsored Links
Topic Options
Rate This Topic
#20072 - 04/24/06 11:10 AM What would be a good introduction letter for friends/family
Joseph Evans Offline
Junior Member

Registered: 07/08/05
Posts: 6
Loc: Wayne Mi
I'm a new agent and I have all my friends and family listed in my contacts. I want to send them an introduction letter that looks professional. Does anybody have any good content to put in it?

Top
Sponsor
#20073 - 04/24/06 05:32 PM Re: What would be a good introduction letter for friends/family
Tanya Offline
Moderator

Registered: 04/03/06
Posts: 304
Loc: Jacksonville, FL
I advocate sending a handwritten note as the first contact with your friends & family. I think handwritten is more personal & shows that you put more time in to it.

Make it a quick note.. "I'm building my real estate business & can use your help. Please contact me if you or someone you know is looking to buy or sell" enclose some business cards. You can go a step further & create "referral cards". I have my new agents do this. It's a simple preprinted card:

Name _______
Address ________
ph _____________
Relationship __________

& they ask their friends or family to keep the card & send it back when they meet someone looking to buy or sell. Make sure to include a return addressed, postage paid envelope for the reply. People hate throwing away things that are pre stamped so they will keep the cards forever. Make sure to follow up with a phone call after sending the card.
_________________________
Tanya Watson/Owner
Sellstate Performance Realty, Jacksonville, FL

Top
#20074 - 04/24/06 05:50 PM Re: What would be a good introduction letter for friends/family
Joseph Evans Offline
Junior Member

Registered: 07/08/05
Posts: 6
Loc: Wayne Mi
The referral card idea is a great one and I'm going to use it! Thanks Tanya.

Top
#20075 - 04/24/06 06:01 PM Re: What would be a good introduction letter for friends/family
Micklola Offline
Member

Registered: 03/27/06
Posts: 137
Loc: Los Angeles
Interesting. I'd rather include a few cards and have my friends/family give them to their friends who are looking for real estate related help.

I would never give my friends information to anybody that would then cold-call or otherwise solicit to them. Personal choice.

Top
#20076 - 04/24/06 06:05 PM Re: What would be a good introduction letter for friends/family
Micklola Offline
Member

Registered: 03/27/06
Posts: 137
Loc: Los Angeles
Oh, I know attorneys do very nice quality introduction postcards.

X,Y,Z firm is proud to announce that ___ has joined the firm.

They also typically place an ad similar to the postcard in a local legal paper.

Top
#20077 - 04/25/06 08:47 PM Re: What would be a good introduction letter for friends/family
Joseph Evans Offline
Junior Member

Registered: 07/08/05
Posts: 6
Loc: Wayne Mi
From what I've heard, your friends and family won't know for a long time that you are in the business. Even if they do unless you show them that you are for real they won't connect you with real estate and therefore won't refer you because they don't think you are going to take it seriously. Therefore a professional introduction letter is imperative.

Top
#20078 - 04/26/06 03:35 PM Re: What would be a good introduction letter for friends/family
Tanya Offline
Moderator

Registered: 04/03/06
Posts: 304
Loc: Jacksonville, FL
Quote:
Originally posted by Aimee:
Interesting. I'd rather include a few cards and have my friends/family give them to their friends who are looking for real estate related help.
That's a passive approach Aimee. You need to be aggressive in this business & that means asking for business & getting your COI to work for you. The WORST thing a new agent can do is hand out their business card & not get the person's info. If they are anything like me, the business card goes in the purse or pocket & thrown out eventually (where did I meet this person? And why do I have their card?). If you get their info then you keep them on a drip campaign so you are in front of them when they are ready to make a move. If you give out the card in hopes they will call you, they won't.

Quote:
I would never give my friends information to anybody that would then cold-call or otherwise solicit to them. Personal choice.
It's not a cold call. It's a warm call. Your friend or relative knows someone who is looking to buy or sell. When you followed up the referral card with a call you've trained them on how to use the referral card. They come across a lead, they ask the lead if it's ok for my ____ to call you, then they send the card or call you with the info. You call & say "So & so is my _____ & said you may be looking to buy or sell"
_________________________
Tanya Watson/Owner
Sellstate Performance Realty, Jacksonville, FL

Top
#20079 - 04/27/06 11:56 AM Re: What would be a good introduction letter for friends/family
RemericaJoe Offline
Junior Member

Registered: 04/04/06
Posts: 1
Loc: Ypsilanti Michigan
How do you put a quote in your posts that is bold like that?

Top




Residential Warranty Services


Google Custom Forum Search

This Google Custom search may do a better job of searching the forums for some keywords than the old forum search does. The results do not include threads from the Asset Managers Forum however. To search that forum you will need to be actually in the Asset Managers Forum and you will need to use the old forum search below.
Search

Good Ideas!


Priority Mold Testing




How To Advertise Here

Newest Members
onegrouponedream, giddysap, Winterland, Damien Cordle, nlmiller1975
28262 Registered Users
Who's Online
3 registered (robbyrob, BLUTO, 1 invisible), 220 Guests and 4 Spiders online.
Key: Admin, Global Mod, Mod
Shout Box

Top Posters (30 Days)
Vermont 41
erickhon 32
SilverLakeBlog 32
David Hunter 31
Granta Omega 23
Daniel1234 23
FENIX 15
sualk54 15
RonnieEmz 13
miracle 13
gitmonee 12
Trouble 11
Tex 9
Bigtoe 9
barb43 8
(Views)Popular Topics
I MAKE 100 COLD CALLS EVERY DAY & LOVE IT! 17763565
No new orders today 11340223
Stupid MLS comments. 2567651
What do you know about Froy Candelario, top agent in USA 894550
Stupid QC comments and BPO requirements. 845202
New HUD Listing Brokers---Any Update? 802405
Is there religious content in Buffini class? 632306
Let's talk about our cars 511700
Pay it Forward - BPO/REO Tips & Tricks I & II 485658
Most common items found at an REO 465763
EML 459225
Name that Flick. Great movie Lines. 423518
REOTRANS 340188
asset val seminar in colorado 321541
Evalonline 300066
Land America 285048
Mainstreet 261856
Main Street 240791
HOMONYMS - There, Their, and They're 232580
assist 2 sell or 1 percent realty? 230496
Featured Member
Tex
Tex
Registered: 02/11/14
Posts: 172

How To Advertise Here


This site presented by RNC Internet Services