Even though internet marketing is important I think it's important not to leave out local marketing, too. I have found a couple of websites that I really like and that I think will really help with local marketing: http://designsthatsell.biz and http://www.lowensign.com/lowensign_v2/content/12_front.asp

The 1st one is especially exciting to me because they have a lot of nice things for the bigger companies, but they also enable smaller sellers to have a matching graphic and theme on all of their local marketing tools just like the big companies - business cards, fliers, yard signs, newspaper ads, etc. That way smaller sellers can be just as memorable and recognizable as the bigger companies. I think that is really important when smaller companies and private sellers are competing with companies who have a lot of tools of their own.