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#19546 - 07/26/06 03:09 AM Marketing That Works
AgentBauer Offline
Member

Registered: 03/14/05
Posts: 358
Loc: New Jersey
Any tips besides farming? I am farming and will continue, but have yet to get anything. I understand it can take years. What do you do to get your face and name in front of people BESIDES getting listings (obvious choice). Right now I farm and hand out my card.

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#19547 - 07/26/06 08:27 AM Re: Marketing That Works
TexasHorseLady Offline
Member

Registered: 12/06/05
Posts: 75
Loc: Central Texas
Join groups with whom you share interests. Get involved with people who share your interests and work with them towards a common goal. They'll get to know you and what you do. Volunteer - run for the Board, edit the newsletter, work on fundraising projects - anything to get your name out there. Join networking groups. Join internet lists in the same way - not to market yourself, but because you share an interest. I've gotten more listings that way than any other - people "know" me through the lists and our discussions on other topics.

Attend meetings (city council, homeowner's association if you live there, whatever) pertinent to what's going on in your farm area - wear your badge when you do so. Discuss the issues with people in the area you're farming - get their take on things, give them yours if you think you have good ideas.

Basically, work on meeting people not just to sell them houses (or sell their houses), but because of shared interests. It really does pay off - and you get to have fun at your interests at the same time!

Have a website. Better yet, you're with ERA, have a blog with a link to your Super Page (you have set up your Super Page, right?) and talk about a variety of real-estate related things pertaining to your specialty. It can be the real estate market; it can be remodeling; in my case, it's life on your own property with your own horses and what that's *really* like or the latest recipe or the latest cool cooking gadget or school issues or darksky.org or whatever is of interest that pertains to life in a house or on a farm that occurs to me. With lots of information and/or links to information so that folks will remember they can get that info on your site and come back. Still working on that one myself, but I've had positive feedback from those who ARE looking in my area on my website.

Bottom line - connect with people.

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#19548 - 07/27/06 08:34 AM Re: Marketing That Works
RebelBroker Offline
California Real Estate Broker
Veteran Member

Registered: 06/15/03
Posts: 1225
Loc: Morgan Hill, CA, USA
What texashorselady said.

Do anything that involves dealing with other people. These are just natural networking that works.

R
_________________________
Robert "The Rebel Broker" Whitelaw - Broker,Realtor,ePro
Silicon Valley,CA

Roberts Website
Verified Agent/Broker Forum
Join ActiveRain
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#19549 - 07/27/06 08:45 AM Re: Marketing That Works
ATS32 Offline
Member

Registered: 07/17/06
Posts: 129
Loc: Michigan
Great advice TexasHorseLady!

Do everything she said and do it all the time! Too many people will join a couple groups and just keep meeting the same people week in week out. You have to do charity events and other things that involve all walks of life. Within this last week alone I have helped with the organization for a 10k run to benefit and teach "healthier living", joined a new council at my local Realtors association and sponsored a golf scramble team! Anything and everything helps.

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#19550 - 07/27/06 11:05 PM Re: Marketing That Works
Fastrax Offline
Member

Registered: 07/27/06
Posts: 40
Loc: Bay Area, Ca
I have found direct response marketing to be an absolute WINNER for finding people who are ready now. Check out PMC or RMP for great additional info - they work.
_________________________
Venice Real Estate

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#19551 - 07/28/06 10:05 AM Re: Marketing That Works
rwilson99 Offline
Member

Registered: 09/04/05
Posts: 479
Loc: Tampa, Florida
 Quote:
Originally posted by Fastrax:
I have found direct response marketing to be an absolute WINNER for finding people who are ready now. Check out PMC or RMP for great additional info - they work.
What is PMC and RMP?
_________________________
Robert Wilson
Keller Williams Tampa

I am not a laywer, and I can't even spell very well.

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#19552 - 07/28/06 11:02 AM Re: Marketing That Works
Fastrax Offline
Member

Registered: 07/27/06
Posts: 40
Loc: Bay Area, Ca
Power Marketing Center and Real Marketing Pros. Brian is one of our moderators and his tools are awesome for creating instant business! If you think the info you get here is valuable, you'll be blown away by the insider secrets over there.

(And I do not get compensated in anyway by stating this. I'm just a happy member).
_________________________
Venice Real Estate

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#19553 - 07/30/06 09:18 PM Re: Marketing That Works
ColdCaller Offline
Member

Registered: 03/25/05
Posts: 89
Loc: Cerritos, California
Start calling. Everybody is not on the DNC list. Nothing is FASTER and CHEAPER. Calling still works!
_________________________
I Love Prospecting!
BOARD HATERS:
Attack my ideas - that's fine.
Attacking me personally is not.
Hit me, I'll hit you back harder.
I Promise.

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#19554 - 07/30/06 11:45 PM Re: Marketing That Works
Agent 007 Offline
Major Contributor

Registered: 02/05/05
Posts: 2713
Loc: Las Vegas
I personally like working the floor time at my company. I am pretty good on the phone now. Incoming calls is what I like. I think I might start calling FSBOs soon too!
_________________________
Len McGuirk
Prudential Americana Group
Direct: (702) 203-6688
Las Vegas Real Estate

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