I actually rent right now and I'm thinking about farming the complex. Its pretty big so I wouldnt really want to walk the whole thing Though I know it would save a ton of money. Have any of you ever done this and how would I go about doing this with the direct mail company. Do I need to find out how many addresses are here or is it listed somewhere or what? How would the company know the adresses to send it to?

And neighborhood farming as well.

Thanks

You could actually be kicked out of the development from your apartment by trying to TAKE business away from them.

Make sure and read every line of the lease you signed.The property manager IS NOT going to be happy when they find you doing this.There is probably an anti-solicitation clause in your lease.

The property manager usually get's a unit for free or a reduced rate per month plus they get a salary and then get a bonus based on performance.

Alot of the performance bonus is based on the vacancy rate of the complex,the less vacancies they have the more the property manager and the assistants(if they have any) make in bonuses.

So you going around trying to get people to buy homes is in essence stealing and taking money out of the property managers income(that is how alot of them see it)

I really wouldn't go this route.

speak with the property manager. team up with them. get an agreement signed with them to bring them renters. put them on the mls for free.. wave your side of the commission and have the buyer come strait to the managers office for rental information. give renters agent a half month rent for bringing the renter in. and in return you might get the managers blessing to find the renters a home. if you can find them more renters than you take away then you win. plus any unrepresented renters who want to rent another place after finding that one not to their liking are fair game for you to take on as clients!


manager-win
you-win
renters-win

oops. yea I haven't seen any no solicitation signs or anything but I forgot about the lease deal, I'll check it out. Maybe I'll wait til I get ready to leave. Ok what about neighborhood areas...??

1.Choose an area close by.

2.Check out the price point of homes in the area that ar ein most demand.In other words in your mls stats(you will have to dig for them) see what bracket of home srepresent the majority of sales.Example 100-200k tange,200-300k range etc.

3.Then find a few subdivisions that match the majority buyer profile.

4.Look at the actives,solds,expireds,withdrawns,and days on the market.(Subdivisions with high days on the market,alot of withdrawns and expireds are not good candidates as everyone in the subdivision is overpriced or there is a negative feature buyers aren't willing to overlook about the subdivision)

5.Once you have short to medium days on the market to get sold you have found a potential candidate.Now you need to look at if an agent-broker already has a dominate share of listings in the nieghborhood.In other words if there are a total of 20 listings in the neighborhood and one agent-broker controls 12 to 15 of the listings or more they have a dominate market share.If that's the case move on to the next neighborhood as they already have a stronghold.

If there are 20 listings but it's 6 different agent with 3 or so listings that subdivision is still up for grabs.


You have FINALLY found a subdivision to market to after all these steps now you need to define your plan of action the length of the campaign,the money involved,and the timing and execution of your ideas.You will also need to track your number to tweak your campaign for your best ROI.

good luck