question for GreenMarketer -
what kinds of upgrades do you think are needed for the WorldHomeSearch site ?
just curious so our
http://iNet-Directory.com site can benefit also
No problem Gringo Bob. Now the following comments are my own opinion and I say them with respect for WorldHomeSearch.com.
Firstly, they need to start again with their home page. I log on and it looks like a 1990s website, visually substandard. I also like to keep things simple. People only spend an average of 12mins (Hitwise.com) on their favorite websites, if they log onto a website like this, with a confusing homepage, with too many options (difficult to navigate), they are likely to go somewhere else because they have better things to do with their time.
In order to market agent's listings effectively you need to make it as easy as possible to see a listing. If a user has to click thru more than 5 pages before seeing a listing (Hitwise stats again) then they will go somewhere else.
They need to drop the forums and the blogs. Websites like this one are for forums and have a big community, Worldhomesearch will never catch up. Blogs need to be done by a professional (experienced agent) for credibility. They are a good marketing tool, done by someone experienced. No-one will read their blog.
1. They need a full make over of their website
2. They need to keep it simple, in other words cut out all the extra bits that wont value add
3. They need to focus on their core business, which is customer listings, rather than charge (from what I can see) an absolute fortune for banner ads
4. They need to make it as easy as possible for people to see the listings they want to see
5. They need some way to capture property seekers info so they can market future listings.
Theres just a few. I think they are on the right track as far as a global listing service, but they wont have a look in unless they are professional, in both look and operation.
PS: I couldnt see your website for some reason Gringo Bob?