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#157627 - 07/23/07 01:46 PM Re: My New Budget Listing Plan [Re: Prodigy]
Paul Oaks Offline
Major Contributor

Registered: 06/23/04
Posts: 3370
Loc: Central Illinois
Adam,
Everyone appears to be missing the point that I am not actively seeking listings. I do not know how I can make that any more clear! I am listing other properties only because those investors that have contacted me are aware of the results I get with my properties. I also directed my comments to other broker/owners as I posted it in the Broker forum instead of the Agents forum. Richards comments were to imply that I could not ethically represent other investors when I have my own properties listed as well. His assertion is totally without merit because it is all in the investor clients control; where they want their ads run, how much help they want or need. They can control these expenses with my plan which is helpful when your rehab budget is over budget. His comments were also based as an agent and he took it so far as to make comments about me as an agent when he has nothing to base his comments on. Richard was the one that decided to make it a personal attack or perhaps you missed that!

I am very practiced at selling my investment properties because I advertise them as an investor. When I put an add out it is all about the property. The largest part about my contact information is the phone number. This is not an add about my company or a look at me Realtor add. It is 100% to sell that property and that is the same type of ad the client will be paying for in my plan. They are not paying for my branding or my personal promotion instead they are paying to sell that house. Many of my investor friends do contract for deed sales and most agents do not grasp that concept and do not understand the process because they are too concerned on how they will be paid when the deal may not fully close for 2 years!


Gulf,
Where in my post did I say I was discounting commission? My hourly fee is between $50 residential to $125 per hour for commercial. Now how much do you make an hour with your non-discounted commission? Make sure you factor in all the unpaid work you are doing each week and lets compare numbers. The difference is I am not advertising this commission plan to the general public. It is directed solely at my investor clients. I do not care who sells the property which is why I stipulate that the seller must offer a fair buyers agent commission. If I represent the buyer then I could actually make less than the stipulated hourly rate because buyers tend to be very needy. I cannot actually represent buyers that purchase my properties as an agent. Their options are to have their attorney handle their side, represent themselves or be represented by a buyers agent which I have no problems with since I factor in the buyers agent commission into what I need to make off the deal from the start of the project.

I made over $60K NET off two deals in less than 3 weeks from purchase,rehab and sale so yes I would have to say I am more than satisfied with my new business plan. Contrary to Adams belief I did not start this topic to take heat. I simply asked broker/owners thier opinion on the merits of the plan as laid out not to start another full commission vs. limited commission debate.
_________________________
Paul Oaks
Oaks Real Estate Group

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#157704 - 07/23/07 05:15 PM Re: My New Budget Listing Plan [Re: Paul Oaks]
Prodigy Offline
Veteran Member

Registered: 11/15/05
Posts: 724
Loc: Riverside County, California
Paul,
It sounds like I nailed it in my post, you don't really want listings, but in order to keep your clientèle happy, you offer them a listing package that doesn't take up a lot of your time and saves the investor money. You concentrate on the big money and the investor gets quality advertising instead of the agent getting quality advertising. It's a win win. I think your original post just didn't specify clearly that you want to offer this as a resource and not actively solicit listings. With that being said, I think it is a great model.

I didn't think you started this post to take heat, but I think you knew or expected there would be some. Good luck, I'm sure you will do well.
_________________________
Adam Clarke
Commercial and Residential Lending Specialist
access commercial finance
Direct: (951) 318-1162
Small Business Success

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#158327 - 07/26/07 10:11 AM Re: My New Budget Listing Plan [Re: Prodigy]
drm7 Offline
Member

Registered: 04/03/07
Posts: 108
Loc: VA
Paul: I signed up to sell my townhouse in DC with a husband/wife brokerage and for $300 I got items 1 & 13 on your list. I also offered the 3% buyers commission. Back then the market was just heating up and it only took me 24 hours to get a contract that closed. Saved me $7000. I wasn't an agent then and I've just started working to become an LO so my opinion is only from the "outside". I like the plan because you are offering a lot for $750 compared to what I got. The CMA would be very helpful. Since your focus is on investors I would suspect they would be more savvy than I was and probably need less than I did in the way of guidance. Especially since all dealings with the buyer's agent was through me as I was unrepresented. From a businessman's perspective if you can earn extra income with little work then I say go for it. The real estate game is changing and if you take a few crumbs from others that WISH they could get your listings then why not. RE Principles 101 states that commissions are not set and are negotiable. You are only offering less service for less money. Also, many investors in this market probably have thinner margins so saving a few % on the listing commission might make a deal work for them that wouldn't have othewise. Go for it! <flame suit on>

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