Not being familair w/CA at all, where is $700k in comparison to the the market area? Are there 5, 10, 25, 50, or more active listings in the $650-710k range in the immediate area?
If there are a lot of actives, there needs to be a draw. Lowering the price is a nice idea, but, at that price range I would think the buyer that qualifies, and is looking at, homes at $660 range, will be still be interested in seeing something at $700.
I like a buyer incentive more-so than upping the agent commission, or dropping the price. The buyer sees the ad, tells the agent, agent shows. Agent may not have seen it initially cuz there are so many properties in buyer's price range.