I loved that book Shaun. The best I've read so far. I've been using the same flyers with the free over the phone CMA. I even have that on my business cards.
How's it working for you posh? I got a call today telling me I'm going to receieve an offer on a place that I haven't even listed. This lady called me a few weeks ago after she saw my flyer. I gave her some comps and gave her a range of what her place "might sell" for. She called a couple days later asking if I could come out and look at the place and give her a more narrow range. I went out and talked to her... and she told me she wanted me to list it after she got it ready to sell. The yard needed to be cleaned up and cut and some repairs needed to be made inside.
I referred some people to her that could cut the yard and come pick up the logs that were in the yard from trees being cut down. I've talked to her every few days the past couple weeks and have answered any questions she has had.
The guy who did the work in her yard asked her what she was going to do with the property and she told him she was selling it. He wanted to make an offer so she told him he'd have to talk to me (even though I don't have it listed yet). So tomorrow I'm getting an offer and if she likes it I'll go ahead and list it. We weren't planning on listing it for a couple weeks when all the repairs were done.
But anyway.. this story wasn't meant to be so long. I was just trying to say that from this flyer I taped to a gas pump got me a call from an interested seller. I was very helpful to her and now she's loyal to me. I'm finding that little cheap methods of advertising work.